400 New Businesses A Day

A few days ago I was in the Victorian Business Names Registry updating some details. It was a lot quieter than usual so I started chatting with the gentleman who was helping me. Out of curiosity I asked him how many new business names get registered every day.

The answer …

400!

That is 400 new businesses being registered every single day!

That is incredible when you think about it. In the course of just one week there are 2,000 new businesses being registered. Now keep in mind, this is just the state I live in here in Australia. When you add in the other states of Australia it is possible that we are talking about 5,000 new businesses each week … or 250,000 new business start ups in Australia per year.

Now when you combine this with the broader Australiasian region, North America, UK, Europe and so on we come to a staggering number of new businesses.

So who are these new businesses and what type of business are they starting?

Well the overwhelming trend right now is to start up small home based businesses particularly in the service arena. With the explosion of interest in areas like coaching, training, professional speaking, fitness professionals, alternative health modalitys like massage therapists, it is conceivable that a large proportion of these businesses are coming from services like these.

Think about it … a service based home business is easy to start and requires little to no capital investment. These days armed with a web site and business card you can be in business. Not only that, we are no longer restricted geographically. Today you can be in business globally. This of course is a dual edge sword … not only can you compete in markets that may not have been accessible before, but so can your competitors.

This is all well and good but think about how this level of competition is going to impact your ability to get the attention of your ideal client, let alone ATTRACT them your to your business.

There is no doubt that as we move forward the trend towards small business will continue. The challenges of getting the ATTENTION of your clients will grow. The key to DOMINATE the market then is to become the best in your field at Sales & Marketing.

The upside is that very few Small Business owners will acknowledge their deficiencies in sales & marketing. As a result most will not seek out the services of a business like Profit Tune.

You on the other hand, if your here at the Profit Tune Blog, appreciate the value of growing your business with the right sales & marketing strategies.

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