Archive for March, 2008

Some of the best advice you will hear on how to reach your target market:

What are your thoughts on Jay’s comments? Share your experiences with using this approach to reach your target market in the comments section.

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For many small business owners generating leads for their business can be at huge cost.

The costs for generating leads never seems to end … you have to pay for logo design, business cards, flyers, advertisments, joining networking groups, sponsoring associations of your target market, web site design, web site hosting, and on and on it goes, right?

Big problem with this is that if generating leads costs you money then you eventually get to a point where you run out of money.

Now this is okay if you see a direct return on the cost of this lead generation ie you directly achieve a new paying client from each lead generation initiative. The reality is, especially in a service based business, it rarely happens.

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Thanks for dropping by the Profit Minute Blog.

Our goal is to assist small business owners like you to attract more clients to your business. In order to do that most effectively though we need your input.

So we are asking you … What is your number one question, problem or challenge with the sales and marketing side of your small business?

Listen to this audio to find out more:

Download Your Number One Question?

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Is your marketing getting you the RESULTS you are looking for … or would you like more clients right now?

Does the thought of having to market your business and you send shivers down your spine?

Most small business owners are not entirely comfortable with having to get out there and win new business. So they run a few ads (which typically do poorly), go to a few networking events, tinker with their website and hope that someone refers them on.

This is not a strategy for SUCCESS which may explain why many small businesses do not reach their full potential.

So why is it that we don’t like the sales & marketing process?

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If you have listened into the most recent Profit Minute Radio program you will understand what the Ultimate Formula is and how to apply it.

If you have not listened to it yet then you can do so here.

The Ultimate Formula for Business Success is quite simple, and chances are good that you already know what it is. The question is are you applying it?

There is a huge difference in results determined by your ability to be able to implement what you know. Knowing alone is not enough. Successful implementation of the right strategies is key.

So the strategies we talked about in ‘The Ultimate Formula for Business Success’ where:

1/ Identify a school of Hungry Fish – where do they gather. Go fishing where the hungry fish are gathered. Think about going deep into the right niche.

2/ Find out what they are hungry for – it may not be what you think. Orient your business offering around what they want.

3/ Position yourself amongst them and become part of the conversation. Become recognised as a person of authority amongst the fish.

4/ Utilise leverage in your business model. Use a net to fish rather than a single line.

5/ Have a structured product funnel that you systematically lead them through from Free to high end client.

6/ Know You, Like You, Trust You … or how to create TOMA. <<< This is critical. Do not apply mass market product style marketing to a knowledge based niche service provider business.

7/ Turn them into Raving Fans – Create buzz about your business by having everyone talk about you. Provide them with the tools to make it easy to refer you. (Click on the Share This icon and share this blog with a small business owner you know as an example).

If you can structure your small business around these 7 key areas then you will easily attract your ideal customer to you. Failure to do so may lead to your business becoming invisible and suffering a lack of paying clients.

We will be covering each of these 7 key areas in more detail in the future in this blog and via Profit Minute Radio.

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Our next scheduled Profit Minute Radio program is all about ‘The Ultimate Formula For Business Success’.

If you are looking to achieve greater business success and ATTRACT more clients to your business then you will want to tune in, or listen back to the recording. We will be discussing the Ultimate Formula for business success and how you can implement it into your business right away.

This program goes live on Sunday 2nd March at 5PM Australian Eastern Standard Time. You can convert the timezone here.

Click the Blog Talk Radio button for more details:

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Seth Godin is a marketing genius and author of numerous books including ‘The Idea Virus’ and ‘Purple Cow’. In this presentation he talks about how to create marketing ideas that spread.

So how can you create ideas that spread in your business?

How can you make your business stand out like a purple cow and get everyone talking about you?

We will be exploring the ideas of Viral Marketing, gaining marketing attention and how to stand out in the Profit Minute BLOG.

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