Archive for March 11th, 2008

Jay Abraham & Stephen Pierce Discuss How To Reach Your Target Market

By Rod Moore on Mar 11, 2008 in Target Marketing, Video | comments(0)

Some of the best advice you will hear on how to reach your target market:

What are your thoughts on Jay’s comments? Share your experiences with using this approach to reach your target market in the comments section.

Popularity: 18% [?]

Is Lead Generation A Cost or A Profit Centre?

By Rod Moore on Mar 11, 2008 in Lead Generation, Self Funded Lead Generation | comments(0)

How to turn your lead generation campaign from a cost to a profit generation campaign ... ie how to make money while generating an unlimited number of leads for your small businessFor many small business owners generating leads for their business can be at huge cost.

The costs for generating leads never seems to end … you have to pay for logo design, business cards, flyers, advertisments, joining networking groups, sponsoring associations of your target market, web site design, web site hosting, and on and on it goes, right?

Big problem with this is that if generating leads costs you money then you eventually get to a point where you run out of money.

Now this is okay if you see a direct return on the cost of this lead generation ie you directly achieve a new paying client from each lead generation initiative. The reality is, especially in a service based business, it rarely happens.

Continued

Popularity: 19% [?]