• Rod Moore - CEO & Founder of Profit Minute

    Rod Moore
    Profit Minute™
    "Most small business owners are so busy working in their business that they never take a minute to stop and work on their business. The result is usually ineffective sales and marketing and a lack of profits.

    At Profit Minute™ we work with you to ensure your business is aligned to your vision, and you have effective sales & marketing strategies to lead you to PROFIT!"

  • Archives

  •  

    April 2008
    M T W T F S S
    « Mar   May »
     123456
    78910111213
    14151617181920
    21222324252627
    282930  

  • Facebook

  • RSS Home Business Article Store

    • Choosing The Right Wireless Internet Plan
      The most important part of choosing from all of the wireless internet plans out there is finding out what your need is. A casual internet user who will only use their internet via a laptop in an internet cafe, or other WiFi points may not even need a Wireless Plan. Casual use in internet cafe's and WiFi points can sometimes be attained for free, though […]
    • Many reasons to hire an experienced web developer
      Websites are multiplying by the minute. The competition has become fiercer than ever! There should be something that distinguishes your website from the pack. Web development comes into play here. The importance of choosing an experienced web developer comes into the scenario. If you want to create a robust presence online, you ought to hire the services of […]
    • Darmowa usługa wydawnictwa internetowego.
      Darmowa usługa wydawnictwa internetowego. Zaloguj się na All Time Top online, do swojej bezpłatnej dystrybucji prasowej, oraz bezpłatnej usługi przekazywania komunikatu prasowego. Jeśli jesteś nowym użytkownikiem, zobacz co zyskasz: Linki HTML w treści komunikatu. Zoptymalizowana wyszukiwarka, własne meta tagi, oraz tworzenie pliku w wersji PDF. Wiele katego […]
    • Brand Management - 5 Opt-in Methods
      A big aid to the success of any online business is those customers paying attention to the site and its messages, including e-mail and newsletters. People who are following your progress on a regular basis are receiving more exposure to your product, and are more likely in the end to purchase the services or item you're selling than someone who just cha […]
    • Ways To Find the Right Renewable Energy Courses
      It seems there is more focus than ever on ways people can reduce their usage of different non-renewable energy sources. This is because of all the problems we have run into with things like wars in the Middle East and the energy crisis as of late. Not to mention all of the fall out which has been faced because of the effect these sources have on the environm […]
    • Interesting Facts About Plumber Training
      Becoming a plumber will allow you to set up and fix systems for gas, water and waste. You could get jobs in the commercial industry or those where you work in residential situations. There are also career opportunities in this field for those who are interested in doing renovation work and new home building. If you wish to pursue plumbing as a career path, y […]
    • PPC Google AdWords Management
      Are your aware of the fact that people are thriving with AdWords management? Those who are going to benefit from AdWords management are those who really require the time to design their actions completely related. Majority of individuals are facing losses in AdWord Management for one or two causes: 1. They are not aware of the ways to make relevant promotion […]
    • Tips on the Seasons of Life
      I saw Tony Robbins on TV this week promoting his new reality show (which I missed watching because I forgot to Tivo it; I'll check it on Hulu). He always shares a great perspective to consider, and here's what I picked up, in case you missed it: The late, great Jim Rohn, world-famous motivational speaker, always talked about "the seasons of ou […]
    • Creating Marketing Materials for Business
      Many start-ups and small businesses are on a tight budget these days, and are turning to online printing services to create their own marketing materials. Online printing services offer affordable printing on a wide variety of products, from business cards and letterhead, to brochures and more detailed sales booklets. Business owners adopting the "do it […]
    • Fundraising Ideas for Facebook
      Facebook is a brilliant way to raise awareness of your fundraising event and your chosen charity. Over 200 million Facebook users log onto their profile on any given day, spending over 500 billion minutes per month on the social networking site. As you can see, promoting your fundraiser on Facebook is a quick and easy way to reach out to millions of people. […]

Archive for April 2nd, 2008

Marketing of Barack Obama vs Hillary Clinton in Democratic Election Campaign Using You Tube

By Rod Moore on Apr 2, 2008 in Buzz Marketing, Marketing Case Studies, Seth Godin, Video, Viral Marketing | comments(0)

Democratic election campaign between Barack Obama and Hilary Clinton Using You Tube

The democratic candidate campaign currently being run between Barack Obama and Hillary Clinton has been fascinating indeed.

Just take a look at You Tube as an example of how the two candidates are embracing technology.

Here are the current stats:

Barack Obama

Number of Videos Uploaded – 847
Number of Channel Views – 13,302,236
Number of Channel Subscribers – 42,416

Hiliary Clinton

Number of Videos Uploaded – 309
Number of Channel Views – 1,427,418
Number of Channel Subscribers – 12,445

It looks like Barack and his team have embraced You Tube (and no doubt other Web 2 marketing technologies) in a big way having uploaded more than double the number of videos uploaded by the Clinton campaign.

Now this in itself is not going to dramatically impact the result, however just take a look at the number of channel views … Obama and his team have achieved 12 Million more views.

That is a significant difference and may in fact be enough to have a dramatic impact on the final results.

As an interesting study take a look at the type of videos being uploaded. Barack has uploaded tons of short snippets (2 to 5 minutes long) of key moments in his speeches. They are compelling viewing and demonstrate a clear message that there is a wave of momentum swinging to Obama of people ready for change.

Clinton on the other hand chooses to upload TV ads and the like, as well as videos by other senators and notables endorsing here.

If you want to take a look at how the Democratic candidates are utilising You Tube to market themselves then follow this link:

http://au.youtube.com/youchoose

Another interesting aspect of marketing their respective campaigns through You Tube is that for the first time the people have a voice. In just one of Barack Obama’s videos there have been more than 6,000 comments left.

According to Seth Godin (Author of Meatball Sundae) this is one of the key marketing trends of the future … entering into a dialogue with your clients and potential clients and building a sense of community.

The question I have for you is this … ‘Is it possible that Obama is more in tune with the mood of the people in 2008 and how they are receiving information about the election campaign than Clinton?’

Also … have you been following along on You Tube with the election campaign and how is it impacting your views in the race?

What can we learn about effective marketing utilising new media such as You Tube for your small business?

Leave your comments and thoughts.

Popularity: 31% [?]

Marketing Tactics Vs Marketing Strategy For Small Business

By Rod Moore on Apr 2, 2008 in Business Success, Internet Marketing, Marketing, Marketing Plans | comments(1)

Marketing Strategy vs Marketing Tactics for small business. How to create the right marketing strategy for your small businessWhen it comes to marketing for small business many small business owners have got it wrong.

They are confusing marketing tactics with marketing strategy. Let me explain …

Marketing tactics are things that small business owners do to generate more business. They tend to be isolated attempts at acquiring clients.

Confusing marketing tactics with an inteligent marketing strategy can result in a lacklustre approach to attracting new clients, and growing your business.

Designing a new business card is a marketing tactic.

Taking out an ad in the local paper, or in a trade magazine is a marketing tactic.

Putting up a web site because you have heard it is a great way to market yourself is another marketing tactic.

Printing up a thousand glossy flyers promoting your services again is another marketing tactic.

Now there is nothing wrong with all of these marketing tactics as such. In fact they are all important to any successful business. However, if there is no well thought out marketing strategy behind each of these tactics then you will fail to fully leverage your marketing efforts.

When business gets tight, the majority of small business owners will reach first for yet another marketing tactic to bring in new business. The challenge is that they may get busy again from these tactics and so they stop marketing as they fulfill their service for the new clients.

In effect they are marketing haphazardly and with little plan or strategy behind their efforts. Sound familiar?

Its great to launch a new web site for your business (tactic) but what will you do with visitors when they find your site (strategy)?

Your marketing strategy ties all of your marketing tactics together into a synergistic system that drives your business success.

A well thought out marketing strategy can transform your business. Before you spend time and money with yet another marketing tactic stop, take time out of your business and focus on your marketing strategy.

If you need help with your marketing strategy then Profit Minute can help.

Click here to find out how.

Popularity: 13% [?]