• Rod Moore - CEO & Founder of Profit Minute

    Rod Moore
    Profit Minute™
    "Most small business owners are so busy working in their business that they never take a minute to stop and work on their business. The result is usually ineffective sales and marketing and a lack of profits.

    At Profit Minute™ we work with you to ensure your business is aligned to your vision, and you have effective sales & marketing strategies to lead you to PROFIT!"

  • Archives

  •  

    February 2010
    M T W T F S S
    « Jan    
    1234567
    891011121314
    15161718192021
    22232425262728

  • Facebook

  • RSS Home Business Article Store

    • Displayu - Hire a skilled trade show display designer
      If you are new in the industry, you would be working really hard to reach a level where you can compete with other companies in the field. Once you think that you have attained success, you will get the confidence to enter the battlefield. One of the biggest competitions is noticed during trade shows because each company has rented or purchased the trade sho […]
    • Displayu trade show display - improve business
      Do you want to improve current business relationships with your clients and customers? Are you looking forward to become famous amongst the masses so that you can increase your sales? In order to achieve both the objectives, you would have arranged many events for your clients and consumers. Besides, you must have also tried various advertising strategies to […]
    • Displayu - Importance of choosing an experienced trade show display designer
      Are you an event management company? You must be arranging a lot of shows for clients who need a private party or a corporate meeting. In order to make sure that the arrangements are effectively executed, you would hire the best service provider. You will also ensure that the items used for decoration, catering and other necessities are high in quality so th […]
    • Displayu - Veteran trade show display designer
      Running a business is not at all easy as there are several companies to compete. Each firm looks for various marketing plans in order to come in the public eye and increase sales. Advertisements, promotional events and business announcements are some of the popular strategies followed by most of the corporate houses. These days, the companies plan to choose […]
    • The 10 Most Common Mistakes People Make With Point of Sale Software
      The purpose of buying point of sale software is to improve your efficiency. There are many different software options on the market and finding the right selection can be difficult. You seriously need to make sure that you don't make common mistakes that can come back to haunt you. Here are the top 10 mistakes to avoid when looking into point of sale so […]
    • Choosing the Right Electrician
      The task of finding an Electrician is a fairly simple one. Look in the Yellow Pages or load up your search engine and you're likely to be faced with hundreds, if not thousands of choices. Of course, if your eyebrows are singed and you've just been shot three feet across the living room by the power of a household plug, you will probably go for the […]
    • Conficker Virus Continues to Mutate
      Never before has antivirus software been as important as it is today. The Conficker virus (or more correctly, Conficker worm) is posing a serious threat on computers and computer networks worldwide. Currently millions of computers are infected by this worm which is constantly mutating and posing serious threats to the integrity of the internet. Currently the […]
    • The Key To Make Money Online
      The key to make money online starts with promoting programs that offer the biggest return for the smallest investment. There are many ways to make money online. To join an affiliate business is a very good way to make money online. But with literally thousands of affiliate programs available online, narrowing down the list can be a time consuming process of […]
    • Master Mind Your Mind with Your Own Thoughts
      Mastering the mind is a two-fold process. First, understanding that everything is pure energy and that thought is the creator of what the mind images into the invisible intelligence. Second, perfecting the art of transforming to the visible, that, which had been created in the invisible. Christ, Buddha, Einstein, along with all the prophetic, spiritual and p […]
    • Medical coding for reimbursement
      Medical Coding and Billing: Medical coding is the assigning the codes to the diagnosis, procedures and for supplies. Medical billing is submission of codes to the insurance for payment. Proper medical coding is must for accurate payment. Medical Coder has to follow these guidelines 1) NCCI: National Correct Coding Initiative 2) LCD: Local Coverage Determinat […]

About the Author

Rod Moore is a Sales & Marketing Strategist for Small Business. He is the founder of Profit Minute. You can contact Rod via email here or online here.

Marketing Tactics Vs Marketing Strategy For Small Business

By Rod Moore on Apr 2, 2008 in Business Success, Internet Marketing, Marketing, Marketing Plans

Marketing Strategy vs Marketing Tactics for small business. How to create the right marketing strategy for your small businessWhen it comes to marketing for small business many small business owners have got it wrong.

They are confusing marketing tactics with marketing strategy. Let me explain …

Marketing tactics are things that small business owners do to generate more business. They tend to be isolated attempts at acquiring clients.

Confusing marketing tactics with an inteligent marketing strategy can result in a lacklustre approach to attracting new clients, and growing your business.

Designing a new business card is a marketing tactic.

Taking out an ad in the local paper, or in a trade magazine is a marketing tactic.

Putting up a web site because you have heard it is a great way to market yourself is another marketing tactic.

Printing up a thousand glossy flyers promoting your services again is another marketing tactic.

Now there is nothing wrong with all of these marketing tactics as such. In fact they are all important to any successful business. However, if there is no well thought out marketing strategy behind each of these tactics then you will fail to fully leverage your marketing efforts.

When business gets tight, the majority of small business owners will reach first for yet another marketing tactic to bring in new business. The challenge is that they may get busy again from these tactics and so they stop marketing as they fulfill their service for the new clients.

In effect they are marketing haphazardly and with little plan or strategy behind their efforts. Sound familiar?

Its great to launch a new web site for your business (tactic) but what will you do with visitors when they find your site (strategy)?

Your marketing strategy ties all of your marketing tactics together into a synergistic system that drives your business success.

A well thought out marketing strategy can transform your business. Before you spend time and money with yet another marketing tactic stop, take time out of your business and focus on your marketing strategy.

If you need help with your marketing strategy then Profit Minute can help.

Click here to find out how.

Popularity: 14% [?]

1 Trackback(s)

  1. Art Of War, Business Strategy, Marketing Tactics And Jack Humphrey | Unfair Web Advantage on Jun 15, 2008

You must be logged in to post a comment.