• Rod Moore - CEO & Founder of Profit Minute

    Rod Moore
    Profit Minute™
    "Most small business owners are so busy working in their business that they never take a minute to stop and work on their business. The result is usually ineffective sales and marketing and a lack of profits.

    At Profit Minute™ we work with you to ensure your business is aligned to your vision, and you have effective sales & marketing strategies to lead you to PROFIT!"

  • Archives

  •  

    April 2008
    M T W T F S S
    « Mar   May »
     123456
    78910111213
    14151617181920
    21222324252627
    282930  

  • Facebook

  • RSS Home Business Article Store

    • Choosing The Right Wireless Internet Plan
      The most important part of choosing from all of the wireless internet plans out there is finding out what your need is. A casual internet user who will only use their internet via a laptop in an internet cafe, or other WiFi points may not even need a Wireless Plan. Casual use in internet cafe's and WiFi points can sometimes be attained for free, though […]
    • Many reasons to hire an experienced web developer
      Websites are multiplying by the minute. The competition has become fiercer than ever! There should be something that distinguishes your website from the pack. Web development comes into play here. The importance of choosing an experienced web developer comes into the scenario. If you want to create a robust presence online, you ought to hire the services of […]
    • Darmowa usługa wydawnictwa internetowego.
      Darmowa usługa wydawnictwa internetowego. Zaloguj się na All Time Top online, do swojej bezpłatnej dystrybucji prasowej, oraz bezpłatnej usługi przekazywania komunikatu prasowego. Jeśli jesteś nowym użytkownikiem, zobacz co zyskasz: Linki HTML w treści komunikatu. Zoptymalizowana wyszukiwarka, własne meta tagi, oraz tworzenie pliku w wersji PDF. Wiele katego […]
    • Brand Management - 5 Opt-in Methods
      A big aid to the success of any online business is those customers paying attention to the site and its messages, including e-mail and newsletters. People who are following your progress on a regular basis are receiving more exposure to your product, and are more likely in the end to purchase the services or item you're selling than someone who just cha […]
    • Ways To Find the Right Renewable Energy Courses
      It seems there is more focus than ever on ways people can reduce their usage of different non-renewable energy sources. This is because of all the problems we have run into with things like wars in the Middle East and the energy crisis as of late. Not to mention all of the fall out which has been faced because of the effect these sources have on the environm […]
    • Interesting Facts About Plumber Training
      Becoming a plumber will allow you to set up and fix systems for gas, water and waste. You could get jobs in the commercial industry or those where you work in residential situations. There are also career opportunities in this field for those who are interested in doing renovation work and new home building. If you wish to pursue plumbing as a career path, y […]
    • PPC Google AdWords Management
      Are your aware of the fact that people are thriving with AdWords management? Those who are going to benefit from AdWords management are those who really require the time to design their actions completely related. Majority of individuals are facing losses in AdWord Management for one or two causes: 1. They are not aware of the ways to make relevant promotion […]
    • Tips on the Seasons of Life
      I saw Tony Robbins on TV this week promoting his new reality show (which I missed watching because I forgot to Tivo it; I'll check it on Hulu). He always shares a great perspective to consider, and here's what I picked up, in case you missed it: The late, great Jim Rohn, world-famous motivational speaker, always talked about "the seasons of ou […]
    • Creating Marketing Materials for Business
      Many start-ups and small businesses are on a tight budget these days, and are turning to online printing services to create their own marketing materials. Online printing services offer affordable printing on a wide variety of products, from business cards and letterhead, to brochures and more detailed sales booklets. Business owners adopting the "do it […]
    • Fundraising Ideas for Facebook
      Facebook is a brilliant way to raise awareness of your fundraising event and your chosen charity. Over 200 million Facebook users log onto their profile on any given day, spending over 500 billion minutes per month on the social networking site. As you can see, promoting your fundraiser on Facebook is a quick and easy way to reach out to millions of people. […]

Archive for April 7th, 2008

Your Clients Hate to be …

By Rod Moore on Apr 7, 2008 in Business Success, Marketing, Marketing For Service Based Business, Marketing For Small Business Owners, Persuasion, Profit Minute Articles, Sales | comments(0)

SOLD!!!!yourclients

That’s right … your clients (and prospective clients) hate to be sold. They don’t like to be interrupted by telemarketers at home in the evening, they record TV onto their digital drives and skip the ads when they watch it when it suits them, they are guarded and skeptical of anything you have to say about your products or service (no matter how good they are) and they haven’t got time to review your website, marketing collateral or follow up emails.

They hate to be sold …. BUT … and this is interesting … they still LOVE to BUY!

Think about it … aren’t you like this?

If someone is trying to sell you something and you don’t really need or want it what is your natural reaction? Most of us want to turn and run, right? We hear the voice of our parents from when we are young telling us not to sign anything etc etc.

Contrast this when you have a need or desire for something.

If you have a particular need for some service in your business then what do you do today?

Yes … you probably Google it.

You do some research … you click and flick. That is where you click on the web sites that come up in your search and make a 30 second assessment if you believe that site has what you are looking for and then you give it the flick if it does not.

When you come across that one site that appears to have the right solution to your needs you maybe make contact or research some more.

The point is … today when we have a need or desire we research for a specific solution and are happy to make contact when we believe we find it … and are more than happy to make a positive purchasing decision ie we love to buy.

So how does this apply to your business?

Well if you are still using interruption marketing today and trying to sell your products or services to people who don’t want them then … well good luck for the future! The web is changing everything.

The key to marketing your business in the future is to position yourself as an expert service provider in a specialised niche and gain visibility within that niche.

When your prospective clients go searching for your solution you need to show up.

When they land on your web site you have 30 seconds … the strategy behind your web site will determine if you have any chance of building a relationship in those 30 seconds or not.

You will need to ensure your total marketing strategy facilitates the purchasing process that they buyer wants to follow.

Your marketing strategy needs to make it easy for your prospective clients to say yes to you.

Does your marketing strategy do this …. find out here?

Popularity: 17% [?]