The Business Reality Check …

I have just been reading some great information by Dan Kennedy (marketing genius) on being successful in a consulting business.

I think this applies to any service based business though.

In Dan’s words …

‘It is critical that you - very early in the game - come to grips with this principle: the best, brightest, most talented, most valuable consultant on the face of the earth will fail miserably if he will not engineer a continuous flow of quality prospective clients coming to him, to choose from’

Essentially Dan is saying you need the right marketing system in place to achieve success!

Popularity: 24% [?]