Archive for August, 2008

Welcome To The Team Joe Corrigan!

This week we are excited to welcome Joe Corrigan to the team. Joe has come on board to build our Attraction Marketing Associate program.

If you are interested in finding out how you can become a Marketing Consultant using the Attraction Marketing System then you will want to chat with Joe.

Find out more about how to earn a Six Figure Income As A Marketing Consultant by going here and requesting a FREE Report & CD:

http://www.SixFigureMarketing.Biz

Popularity: 14% [?]

Are you looking for an opportunity to earn a Six Figure Income from home? Are you interested in Marketing and working with Small Business owners?

If so then you may be interested in becoming an Attraction Marketing Consultant. Right now we are looking for a small group of select people to join us as Attraction Marketing Associates.

You may currently be involved in marketing or not … either way it does not matter as much as your interest in marketing does. Ideally you may be a Business Coach or consultant either looking for a new opportunity or looking to add on to what you are already doing.

If you are interested in an opportunity to earn $100k plus per year as a Marketing Consultant then you will want to read the special report we have put together to show you exactly what you need to do.

Get your FREE Report right here:

www.SixFigureMarketing.biz

Popularity: 11% [?]

I was having a conversation the other day with a prospective new coaching client who was complaining that she was not getting the results from her marketing efforts.

She said she was doing everything right but she was just not attracting enough new prospects into her Marketing Funnel. As I had spent a large amount of time in perfecting lead generation systems I immediately began to ask her a series of questions to identify the problem.

When I got to the question … ‘How Irresistible is your offer?’ I knew I had identified the problem.

Her answer … ‘What do you mean by that?’

Think about this from Joe Publics point of view. They are quitely going about their business when all of a sudden they become exposed to your marketing material. It seems to be offering them something but the message is unclear. In fact, Joe is not even sure if the message is meant for him or not. Regardless … Joe promptly igonres your marketing message as it does not really appeal to him or grab his attention anyway.

I explained to her that in order to make a prospective client have an overwhelming desire to want to give you their personal details to go on your database they have to find your offer IRRESISTIBLE!

So I asked her what offer she was making.

Her response was that she only offered her weekly newsletter. The question I have for you is this … How Irresistible does that sound? Does it make you want to give up your name and email address to get your hands on it?

Probably not right?

The key is to create an offer that is so Irresistible to your TARGET MARKET that they just have to get their hands on it. They must have a powerful DESIRE for the offer to say YES please add me to your database so I can have access to the offer you are making.

If you are doing this online using a lead capture page or squeeze page then you can tell how Irresistible your offer is … just look at your conversion ratio. A good conversion ratio for lead generation online is approximately 20% to 25%.

When you can achieve a result better than this then you know you have a powerful and irresistible offer that has strong appeal to your target market. Take a look at my Attraction Marketing Revealed site which is designed to create leads for us. Currently it is converting at around 41.7% … this is very high and is a good demonstration of what can happen when the offer is irresistible to a focused target market.

So how do you create Irresistible offers and dramatically improve your lead generation?

What can you do to make your lead generation efforts more ATTRACTIVE to the market place and achieve conversionrates like 41.7%?

Here are 7 ideas to consider to generate more leads:

1/ Target Market - You must FOCUS your lead generation on one target market. You can not market to a general market and expect to get results. Narrow your focus down to one very specific focus market. This way when they come across your marketing material it is easy for them to identify that it is meant for them.

2/ Identify Their PAIN - People are more motivated by their PAIN and how to get out of it than they are with the thought of gaining something. So you need to be able to clearly articulate their PAIN in your lead generation material.

3/ Offer A Solution - Along with identifying with their PAIN you must make it clear that you have the solution that they are looking for. You want them to identify you with the solution they seek.

4/ One Option - For more effective lead generation you need to have dedicated lead generation site that only allows visitors to do ONE thing … give them just ONE OPTION. Too many people provide a whole lot of options and as a result they confuse their market.

5/ Give First - Do not try and sell up front. You are much better off to giveaway something of VALUE first which talks about the solution to their problems. This way you will attract a lot more prospective clients into your database that you can sell to later. Besides … it will be easier to sell your service to them later once they have had a chance to get to know you, like you and trust you.

6/ Assign Value - Just because you are giving away something first does not mean it has no value. You want to assign a value to the information that you give away up front. If you look at our Attraction Marketing Revealed website you will see that we are giving away more than $497 worth of information upfront just to make it totally irrresistible to enter our database.

7/ Overwhelm Them - Provide more than what you promised. Give them so much information about solutions to their problems that they become overwhelmed by it. I have found from experience that the more you give away without expectation of return the more will flow back to you in the form of new clients.

When you have created a truly irresistible offer and follow the above 7 ideas you will find that your target market will be highly attracted to you. Your conversion ratio will go up and your database of prospective new clients will start to grow steadily.

So give some thought to making an offer that is so irresistible to your target market that they will say YES to being on your database and identify themselves as a prospective new client.

Popularity: 16% [?]

Have you ever stopped to ask yourself why you do not respond to most marketing?

More importantly … why is your target market is ignoring your marketing material?

As a specialist in Attraction Marketing I certainly have asked this question many times. Both of my own marketing and of the marketing of my clients. Why is it that some marketing gains attention and the majority is completely ignored?

This past weekend I had the good fortune to be invited to the “Mouthing Off For Big Money” seminar which was all about building your business through speaking. At the event each of us were given the opportunity to stand up in front of 100 people and give our speech for 6 minutes. Well as you can imagine there were some nervous moments for a lot of people.

For most of in attendance though the biggest lesson came from a lady named Melissa. She had virtually everyone at the seminar in tears, managed to earn $2,300 per minute as a professional speaker without trying, and created over $65,000 in value for two people … needless to say it was a life changing experience.

How did she do all of this in just 6 minutes?

Simply by being Authentic and sharing her story of her Passion!

When Melissa was picked out of the audience to come on stage and give her speech you would never have guessed what was about to unfold. She appeared nervous and unsure … in fact she even appeared as though she was unprepared for the 6 minutes.

What she did was simply to share her story. She talked about how she had been advised by doctors that she was going blind and to prepare to live as a blind person. She mentioned how her dream had been to be a Mountain Bike Racing champion but now she feared that would never happen.

Melissa went on to explain how she took up Mountain Bike racing anyway and became quite good at it …. until she had heart related illness that doctors told her was life threatening and she had to give up Mountain Bike Racing. For 16 weeks she didn’t ride her bike … and she was miserable.

Finally she decided to get back on the bike. The Australian Championships were coming up … a 24 hour endurance event. She entered and with her 11 year old son as her only support crew she managed to come second and qualify for the World Championships in Canada.

It was an amazing story!

She gave one of the most inspiring speeches you could ever hear.

She received a standing ovation that lasted for nearly 5 minutes.

Here is the key … none of it was because she was a great speaker. She didn’t use any fancy presentation techniques. Her speech was not particularly well structured.

She simply shared her Authentic story. She opened up her heart and soul to people.

The big question out of this is … are you sharing your Authentic self?

Does your marketing share you Authentic story? How can you make your marketing more attractive through your authentic story.

Okay … many of us will not have an inspirational story to share like Melissas … however you could start by sharing WHY you do what you do and why you are so passionate about it.

So what is your Authentic story?

Popularity: 20% [?]

There is no doubt that marketing via online VIDEO has become one of the best ways to gain exposure for your product or service if used correctly. Recent technology advances combined with the fact that more and more people have broadband connections means that video has become a viable marketing media.

We have all heard of the You Tube videos that go viral and get exposure to millions of people … but can this power of video really help you market your business? The answer is absolutely YES. In fact it is my belief that in the future video will be the dominant format online.

There are many reasons why but consider this:

- Video allows people to get to know you FAST!
- Video engages a range of senses
- Video can be distributed on mass globally
- Best of all … Its FREE!!!!

While you may not get millions of viewers to your videos you can certainly get hundreds of thousands of views for your videos. Think about it … thousands of new prospects being exposed to your business for free. How much would you need to invest in more traditional media to reach these people?

Just one of my videos has had over 16,000 views generating me lots of leads for one business I am involved in.

So what sort of videos should you create?

Well you want to create videos that are:

- Short in length (2 to 5 minutes)
- Focused on one topic
- Add value to someones life
- Talk directly to your Target Market
- Offer a solution
- Make it personal
- Has a call to ACTION … the next step.

You do not want you videos to be overly sales oriented. You are better off giving as much VALUE in your videos as you can. Always though have a call to ACTION … lead them to the next step in your marketing funnel.

Video marketing is an ideal way to generate FREE visibility in your target market. Once you have their ATTENTION and provide something of VALUE to them then lead them to the next step in your marketing funnel. Usually this is to take up some sort of IRRESISTIBLE OFFER so that you can get them into your database.

There are hundreds of sites that you can upload your videos to including You Tube, Google, and Blip.TV. There are lots out there but just start out by uploading videos to these main sites first.

Take a look at some of my videos to get some ideas on how to put them together.

If you are looking to ATTRACT more new clients than you can handle then start using VIDEO as a key part of your online marketing strategy.

By the way … as a demonstration of the POWER of video and the technology coming … did you watch my Presidential Election VIDEO? The link was above … if not here it is again.

Popularity: 17% [?]

For many small business owners, marketing is something they think about when their cash flow drops off, or they haven’t got enough new business in the pipeline. This is a huge mistake!

Typically the first thing they think about is TACTICS. They want to find a new magic tactic to instantly produce a flood of new clients. They need a quick solution to the cash flow drain on their business. Sound familiar?

Thats usually when I will get a phone call … when marketing has become a necessary evil.

The problem is for most small business owners they only think about tactics. They think that if they update their website and maybe add in some video … that will do the trick. Possibly a new flyer, or what about an eMail blast out. I have even had clients who thought that if they rebrand, change their logos, new colour scheme and so on that this would result in new clients beating a path to their door.

Sadly this focus on tactics rarely ends the way small business owners hope and pray it will.

So what should they focus on?

First and foremost they must focus on developing their MARKETING STRATEGY. Without a well thought out strategy none of the tactics you play around with will work. When you have implemented the right strategy though the tactics fall into place far easier.

Here is a clue … you need to think of marketing as being a step-by-step system … not a one off cataclysmic event. You need to define and understand what each of the steps are in your marketing system. Then develop appropriate tactics to ensure that you effectively implement the strategy.

In the Attraction Marketing System I take you through seven keys. These are all designed to focus you on your strategy. We start with clearly defining your TARGET MARKET and gaining an understanding of what will make you ATTRACTIVE to them.

From there we take you through various other elements of an effective marketing system that you will need to implement. This includes developing strategies to gain visibility in your target market, centering your business around PERMISSION MARKETING (this is critical), using what I call Sell-U-Cation to presell those on your database, creating Top of Mind Awareness, and how to turn your clients into Raving FANS!

You need to have an effective Marketing System that incoporates each of these elements.

So here is what you must do at some stage. You need to block out 2 or 3 days in your schedule as time to work ON your business and not in it. Yes I know … you are busy doing stuff … however if you don’t take time out to work on your overall Marketing Strategy then you will always be chasing your tail.

Take time out and develop your marketing strategy … only then should you worry about the tactics.

Popularity: 12% [?]

3 Part Profit Boosting Teleseminar Bootcamp

Join us for this Teleseminar series were I will share with you 47 lead generation strategies to grow your business and find new clients! You will learn:

* How to use both Online & Offline Marketing to find LEADS
* How to DESIGN your Marketing Funnel
* Designing Irresistible OFFERS that ATTRACT new leads
* How to RAPIDLY grow your DATABASE of PROSPECTS
* The importance of using a TWO or THREE Step Lead Generation System
* How to MAGNETICALLY ATTRACT more new leads to you than you can deal with
* How to develop your own LEAD OPT-IN Web Site

Plus … I will share with you how I get a whopping 47.3% opt-in rate of new leads into my database and how you can easily do the same!

From: Rod Moore, Melbourne Australia

Dear Business Owner,

As a business owner you will appreciate the fact that you need to always be working on marketing to attract new clients. You will also know that the entire marketing process starts with lead generation! What you may not know is how to generate more leads than you can deal with.

So the question that may be constantly on your mind is this …. HOW DO YOU GENERATE MORE LEADS?

If you are looking for new ideas on how to generate more leads for your business then you will want to join us for the coming …

47 Lead Generation Ideas Bootcamp

During this 3 part Teleseminar series I am going to share with you everything I know on how to ATTRACT more highly qualified leads for your business than you can probably handle.

These are the same ideas that I have used to:

* Attract more than 3,500 leads for one of my businesses
* Assist my team mates in a business opportunity to attract more than 7,500 leads
* Build a database of 20,000 plus people in a Personal Development business
* Help one business owner ATTRACT 1,423 leads automatically
* Achieve an opt-in rate of 47.3% on one of my LEAD GENERATION websites

The 47 Lead Generation IDEAs you will learn in this Bootcamp are easy to implement and apply to practically any business. More importantly though … I will share with you the BLUEPRINT to establishing an ATTRACTION MARKETING SYSTEM in your business. (Note: Without the BLUEPRINT you will never develop a successful lead generation system)

If you currently have more business than you can handle then this may not be for you … however … If you are looking to grow your business by ATTRACTING more LEADS for your product or service then you will definitely want to join us for the BOOTCAMP.

Presented Over 3 Teleseminars

The Bootcamp will be presented live over three Teleseminar sessions giving you the chance to listen in and ask any questions you have on how to generate leads for your business. Don’t worry if you miss one of the Teleseminars … they will all be recorded for you so that you can listen in later and download them to your computer.

In addition to the Teleseminars you will also receive a comprehensive workbook to follow along with the Bootcamp and begin to design your own lead generation campaigns. PLUS … the three calls will be transcribed and available as a PDF document so that you can review the ideas we share with you at any time in the future.

Here are the dates and times of the three Teleseminar sessions:

- Wednesday 20th August - 10am AEST
- Monday 25th August - 10am AEST
- Thursday 28th August - 10am AEST

(Note: These times are all Australian Eastern Standard Time. Convert to your time zone)

As I said earlier … don’t worry if you will miss one of these sessions as they will be recorded and made available to you for download so you won’t miss a single minute or any of the lead generation ideas.

Now you may be wondering what your investment is when you say YES and decide to join us to learn these 47 lead generation ideas … well … this is a ONCE ONLY opportunity to save $200 on this BOOTCAMP ….

$297 Slashed to $97 (Saving You $200)

Thats right … this is your one and only chance to get these profit boosting ideas and save $200. Why would I give you a $200 discount? Well … the main reason I am conducting this bootcamp is to record the teleseminar sessions and turn them into a physical product which will be a workbook and 4 Audio CD’s. The physical product will then sell for $297 when released.

So if you join us now not only do you get to save $200 but you also get to take part in the live calls and ask any questions you have regarding lead generation for your business. This is the only time you will have the opportunity to get your lead generation questions answered.

PLUS …. Be one of the first 10 people to REGISTER NOW and I will ship you FREE of charge the actual physical product in the mail as soon as it is ready! So if you are thinking about saying YES and joining us for this bootcamp then act with a sense of URGENCY to become one of the first 10 who get the physical product free of charge!

Thats not all …

Because I like to reward people who take ACTION … if you are one of the first 25 people to register you will also receive the “PROFIT MASTERS SERIES” digital version that you can download. This powerful program features 6 leading experts on Small Business Success. It includes six interviews plus a comprehensive workbook with transcriptions. When release this product will sell for $297. Be one of the first 25 people to say YES and you get it for free!

Not only that … if you are one of the first 50 people to register then I have some additional BONUS REPORTS for you including:

- How To Double Your Business in 90 Days
- How To Use Brochures To Grow Your Business
- Ulimited Prospects Instantly
- Yellow Pages Success Secrets
- Plus some surprise bonuses

As you can see … when you decide to join us for the “47 Lead Generation Ideas Bootcamp” you will receive far more value in additional bonuses (If you ACT NOW) than your $97. Of course we must not lose sight of the real reason you will want to join us though and that is to attract a steady flow of new leads to your business that turn into clients, increased cash flow and greater profits!

100% Money Back Guarantee

Naturally I want you to be 100% satisfied that the information I share with you will have the potential to dramatically transform your business. I believe that you will be more than satisfied and I know you will get more ideas than you can implement that far exceed the value of the course. Thats why I am prepared to offer you my 100% Money Back ‘No Weasle Clause No Questions Asked’ Guarantee. If you are not 100% satisfied simply ask for your money back and you can keep the bonuses.

If you are serious about growing your business and attracting new clients then I want you to make a positive decision and join us for this never to be repeated Bootcamp. Just one or two ideas that you will learn could help you to dramatically improve your business success in the future.

Act now to make sure you qualify for the bonuses:

REGISTER HERE NOW

(Note: Payment of $97 is Australian Dollars and is handled via PAYPAL)

This is a unique opportunity for you to learn what has taken me years of trail and error, investing tens of thousands of dollars, and seeking our some of the leading marketing mentors and coaches in the world to learn. A large part of the reason I am putting this program together is because I was not able to find a resource as comprehensive for lead generation as you are are about to get access to.

I am looking forward to you joining us!

Regards

Rod Moore
Attraction Marketing Specialist

PS … If you do not have a system in place to attract new clients then where will your next client come from? Your success in your business is to important to leave it to chance … Decide today to invest in the knowledge you need to attract more leads to your business.

PPS … Please feel free to pass this email message onto other small business owners and entrepreneurs that you may know who would benefit from joining us as well. Remember … this is the only time you will a) Be able to take this program live and ask your questions, b) Get it for just $97 as the regular price will be $297 and c) Qualify for all of the bonuses we have for you.

Make A Positive Decision To Join Us!

Popularity: 13% [?]

Synopsis: With the likleyhood of a global recession extremly high many small business owners fear that they may not survive. Many smart business owners however are looking at developing and implementing more effective marketing systems. The most effective marketing system for Small Business, Home Based Business and Entrepreneurs is Attraction Marketing.

Melbourne, Australia (PRWEB) August 2nd, 2008 - With the likelyhood a global recession hitting now extremely high many small business owners fear for their survival. Increasing cost of living mixed with declining consumer confidence spells trouble for small business owners many of whom have only know good economic times over the last 10 years or so.

So what is the key to not only surviving but thriving during a recession for small business owners?

Attraction Marketing expert Rod Moore of Profit Minute believes that now more than ever small business must focus on developing and implementing effective marketing systems. Most small business owners have on clue about marketing or how to attract clients. During prosperous economic times that is okay, however during recession effective marketing is critical Moore says.

The problem for small business owners is that they are typically very good at what it is they do in their business, but they lack the necessary knowledge and skills to effectively market what it is they do. The end result is that they are set to struggle during tougher economic times.

When asked what the solution is Rod Moore suggests that now is the time to be thinking about, developing and implementing the right marketing systems rather than wait until we are in the depths of recession when cash flow has dried up.

Moore says that the most effective marketing system he has come across is what he calls ATTRACTION MARKETING. This is a combination of Direct Response Marketing with an understaning of the psychology of what motivates your customers to buy. In effect it is about making your business more attractive than your competitors.

With attraction marketing you can literally attract a steady stream of new clients to your business already pre-sold on wanting to do business with you. This type of approach to marketing (which is very different from more traditional types of advertising and marketing) can be extremly powerful.

Those small business owners who embrace attraction markeing today will stand a much better chance of prospering during recession than their competitors will Moore said in a statement today.

Attraction Marketing is the most powerful way for small business to find new clients today as it is in tune with shifting consumer attitudes and the way in which people do business today. Outdated traditional forms of advertising and marketing simply get lost in the clutter and do little to create new clients.

If you are in small business, home based business or are an entrepreneur today then you would be wise to investigate how attraction marketing can greatly impact on your ability to find and attract new clients to you.

For additional information on how you can use Attraction Marketing in your business and for more than $497 in Attraction Marketing information visit the Attraction Marketing Revealed website at http://www.AttractionMarketingRevealed.com

About Profit Minute
Profit Minute specialise in Attraction Marketing systems for small business. They provide Attraction Marketing educational materials, online training, seminars and coaching programs for small business.

Contact:
Rod Moore, Attraction Marketing Specialist
Profit Minute
http://www.ProfitMinute.com

Popularity: 100% [?]