Archive for August 21st, 2008

There is no doubt that marketing via online VIDEO has become one of the best ways to gain exposure for your product or service if used correctly. Recent technology advances combined with the fact that more and more people have broadband connections means that video has become a viable marketing media.

We have all heard of the You Tube videos that go viral and get exposure to millions of people … but can this power of video really help you market your business? The answer is absolutely YES. In fact it is my belief that in the future video will be the dominant format online.

There are many reasons why but consider this:

- Video allows people to get to know you FAST!
- Video engages a range of senses
- Video can be distributed on mass globally
- Best of all … Its FREE!!!!

While you may not get millions of viewers to your videos you can certainly get hundreds of thousands of views for your videos. Think about it … thousands of new prospects being exposed to your business for free. How much would you need to invest in more traditional media to reach these people?

Just one of my videos has had over 16,000 views generating me lots of leads for one business I am involved in.

So what sort of videos should you create?

Well you want to create videos that are:

- Short in length (2 to 5 minutes)
- Focused on one topic
- Add value to someones life
- Talk directly to your Target Market
- Offer a solution
- Make it personal
- Has a call to ACTION … the next step.

You do not want you videos to be overly sales oriented. You are better off giving as much VALUE in your videos as you can. Always though have a call to ACTION … lead them to the next step in your marketing funnel.

Video marketing is an ideal way to generate FREE visibility in your target market. Once you have their ATTENTION and provide something of VALUE to them then lead them to the next step in your marketing funnel. Usually this is to take up some sort of IRRESISTIBLE OFFER so that you can get them into your database.

There are hundreds of sites that you can upload your videos to including You Tube, Google, and Blip.TV. There are lots out there but just start out by uploading videos to these main sites first.

Take a look at some of my videos to get some ideas on how to put them together.

If you are looking to ATTRACT more new clients than you can handle then start using VIDEO as a key part of your online marketing strategy.

By the way … as a demonstration of the POWER of video and the technology coming … did you watch my Presidential Election VIDEO? The link was above … if not here it is again.

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