7 Ways To STAND OUT From The CROWD!
By Rod Moore on Sep 5, 2008 in Marketing Consultant | comments(2)
If you have attended one of my Attraction Marketing Seminars then you will have heard me talk about the Dumbing Down of Marketing Intelligence … or what Dan Kennedy calls Marketing Me-Tooism.
It happens in practically every industry …
It is probably happening in yours right now.
Within any given industry there is usually a way of doing things. A way of marketing. Its how we do it around here. Over time everyone within an industry start to observe and model what each other are doing. Over time the marketing intelligence within that industry begins to decline … or dumb down.
Don’t believe me?
Think about the Real Estate industry and how every week in your letter box you get the same sort of marketing materials (just with different color schemes and logos). The message though is almost always the same.
Legal firms will take out ads in the local paper and in the ad they will talk about the services they provide, how long they have been in business, the collective experience of their partners, and their great big (expensive) logo.
Search Google for ‘Life Coaches’ then go and look at 50 Life Coaches web sites. They all say essentially the same thing … What Is Life Coaching, FAQ about Life Coaching, Why You Need A Coach, How Does Coaching Work, How Much Will It Cost You To Use Coaching.
This happens in just about every industry … we tend to replicat the marketing mistakes of each other within our industry.
Great news is this leads to opportunity for those skilled in ATTRACTION Marketing!
What you want to do is break free from the crowd. You want to stand alone and be unique in your marketing. Do not replicate the mistakes of your peers … you are better to be unique, different and attractive to your target market.
Here are 7 ideas on how you can STAND OUT from the CROWD:
1/ Be Controversial – Controversy gets attention. The more you try and take the middle road in your approach to business the more invisible you will be. When you take a strong stand and are prepared to be a little controversial then you will stand out and get noticed.
2/ Stop Marketing YOU – Truth is your target market do not really care about YOU. So stop trying to market you to them. Instead market what they want. Generally what they want is SOLUTIONS to their problems so if you orient your marketing around this you will get their attention.
3/ Stop SELLING – Most marketing is ineffective because it is trying to hard to sell. Here is a million dollar clue … your target market will sell themselves on using you if you have the right strategy in place. It is what I call Sell-U-Cation … provide the right educational material to them and they will sell themselves.
4/ Create Multiple Steps – The vast majority of people need to be taken through multiple steps (or exposures) before they will make a positive decision. Way to many small business owners though are trying to sell on step one. Big mistake. Create a multi step marketing system that you can lead prospects through where they conclude that the smartest thing they could do is use your product or service.
5/ Narrow Your FOCUS – Today you can not afford to be e generalist. You will not succeed trying to be all things to all people. What will draw potential new clients to you is narrowing your focus right down. You want to SPECIALISE and become known as the leading EXPERT in your area of speciality. Most people are more attracted to specialists who can provide specific solutions to their specific problems than they are to generalists.
6/ Stop CHASING them – The more you chase and pursue your prospective clients the faster they run from you 
Lets face it … no one likes to be sold to, right? Yet we all love to make positive decisions to buy. What you want to do is become so busy (through effective marketing) that you are booked out with a waiting list … human nature suggests that they will start to chase you and will want to work with you even more.
7/ Add a little touch of YOU – People want to work with people they know, like and trust. Sometimes you need to expose just a little of you (the real you behind the business you). By opening up and allowing your target market just a little look at who you really are beyond your business you will find that people will come and take a look out of curiosity.
So here is your challenge … how do you take these 7 ideas and apply them into your business so that you stand out from the crowd? The great news is this … It is almost certain that your competitors have never even heard of Attraction Marketing and think along these lines. So you have a unique advantage over them if you act on it.
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Will Attraction Marketing work for you in your business? Find out by requesting a Complimentary Marketing Audit (Valued at $297) by going here www.ProfitMinute.com/audit.htm
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What I love about the work I do is seeing my clients go onto achieve greater success. There is no doubt that Attraction Marketing plays a huge role in the process … but when you combine it with someone who is passionate about their business and willing to work hard to achieve their goals then great things happen.
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