Archive for October 10th, 2008

It is true I admit it …

Rumours of me being a trained Hypnotherapist are all true.

It is also true that I use Hypnosis in my marketing … and it is extremely powerful. I like to lead my prospective clients into a trance where you feel totally compelled to want to make a positive decision to say yes now.

So what is Hypnosis? How can it help you to attract more paying clients to your business? Is it ethical to use?

These are all good questions and I think you will find this article extremely useful. In fact it may even give you some insight into how to make your marketing efforts far more powerful.

Firstly … when I talk about using Hypnosis in marketing I am not referring to swinging a watch or having your prospects cluck like a chicken … all though that might be amusing occasionally. The classic view of the Hypnotist waving his watch around as he turns you into a helpless being at the mercy of his commands is not what I mean by Hypnotising your market place.

So you can relax

No … what I am referring to is the ability to influence your thinking. Its marketing below a level of conscious awareness and placing the right positive suggestions in your unconscious mind … that lead you to saying yes.

This of course brings up the question of ethics … is this ethical to do in your marketing?

My belief is if you have a product or service that provides genuine VALUE and your prospective client has a definite NEED for your product or service … then I believe you have a responsibility to help them get it. You have a responsibility to engage their DESIRE to WANT your product or service.

Take for instance the Attraction Marketing System – Home Study Program … my firm belief is that if you are in Small Business and you need more clients, and you do not have a well thought out marketing system … then you MUST get a copy of this program. Why am I so strong in this conviction? Well simply because I have seen the difference it has made in so many small business owners lives … Imagine going from no clue on how to find clients to becoming a magnet that attracts more clients than you can handle …

You see … I know that we give away more in actual value than we ask for the product and those who effectively implement it see great results and more money in the bank … so the question of ethics does not enter my mind. You need the same level of certainty.

So how do you hypnotise your market place?

Well there are two key things you need … the first is RAPPORT with your market and the second is the ability to communicate at both a CONSCIOUS level of awareness and talk directly to your UNCONSCIOUS.

Many of you will know Robert Collier author of the book ‘The Secrets of The Ages’. Well you may not know that Robert was also a very successful Direct Response Marketer. In fact he wrote one of the most important books on the topic called ‘The Robert Collier Letter Book’.

In that book he mentioned this … ‘You must enter the conversation already going on inside your customers mind.’

Think about this statement … what he is saying is you need to understand your prospective customer so well that you already know what they are thinking, feeling and desiring. You already know what their concerns, problems and challenges are. You already know what conversations they are having in their own minds … and you simply enter their conversation.

The way I would do this is by asking questions to engage your interest … questions like …

‘Are you sick and tired of STRUGGLING to find new clients?’

or

‘Are you great at what you do … but you are clueless about how to MARKET what you do?’

Now I already know that 43.9% of my target market feel that their number one problem in their business is finding new clients. If you are like many small business owners it is constantly on your mind. The uncertainty of not knowing where your next client will come from is unsettling to you so I know that these type of engaging questions will get your ATTENTION.

Once you have someones attention and you are talking directly to them about their problems, challenges and concerns they very easily fall into RAPPORT with you. When you get a sense that finally someone understands you and what you are experiencing then that rapport deepens.

So once you are in RAPPORT with them … what next?

Well …

The next step is to use the power of positive SUGGESTION to lead them towards making a positive decision. You need to use language that leads them towards one conclusion only which is to say yes.

First though let me give you an example of negative suggestion. I admit that I am getting up early and following an exercise program right now. Part of that is a few times a week following along with the personal trainer Jillian Michaels ‘The Biggest Winner’ program. Now I think what she does is great BUT … one thing that really bugs me as I am sweating, huffing and puffing is when she keeps saying … Don’t you STOP RIGHT NOW … Don’t YOU QUIT ON ME … Don’t YOU GIVE UP JUST BECAUSE YOU FIND IT TO HARD …. etc etc

Now whilst Jillian’s intentions are good … what message is she really placing in my unconscious mind? At the conscious level she is motivating me to keep going … but at the unconscious level she is really giving me the SUGGESTION to STOP …. QUIT …. GIVE UP … and let me tell you that is the last thing I need when I am 20 minutes into it

Here is the thing … the reason why you may have failed to get results from your marketing in the past is because you have placed the wrong message in the unconscious mind of your prospect … even though you may have been attempting to convey a different meaning at a conscious level.

Does this make sense to you?

Can you see how learning to be in RAPPORT with your target market and then effectively inserting the right SUGGESTIONS at an UNCONSCIOUS level can help you to ATTRACT more clients than you can handle?

This is an introduction to how to be highly ATTRACTIVE to your target market using hypnotic style marketing … in future newsletters I will give you more ideas on how to put it into practice. We will look at the power of stories and metaphors, we will consider the artful use of language, and we will discover the power of embedded commands.

Stay tuned … it could transform your business …

By the way … if you are looking to attract more clients than you can handle then I suggest you grab a copy of The Attraction Marketing System – Home Study program while its on special. You will begin to understand and implement the key strategies to attract more clients.

Get the Attraction Marketing System here www.TheAttractionMarketingSystem.com

Popularity: 7% [?]