Archive for July, 2009

119% Business Growth In 90 Days

Is it possible for you to achieve 119% Business Growth In The Next 90 Days?

Yes absolutely it is possible and in this article I will share with you the three key areas to focus on, and why you only need to make incremental improvements in these three key areas to achieve substantial business growth.

The key is getting access to the right knowledge and implementing the right systems into your business. (Note: You want to make sure you are getting advice from the right people … don’t take advice from a Prosperity Coach for instance, unless they have a truly prosperous mindset and results. Many business owners have made the mistake of having the Yellow Pages rep determine how their advertisment should look).

Following a simple formula we have been able to help clients achieve business growth of up to 10 times in less than 90 days. The obvious question is how do you do it? What do you focus on to create this sort of business growth?

Well the good news is this … there is only three things to FOCUS your attention on to grow your business. These three things are:

1/ ATTRACT More Leads – Your ability and your SYSTEMS for attracting new leads to your business will greatly determine your success in business. If you are not attracting leads to you then chances are good your business will not prosper and grow. When you have in place the right system to ATTRACT an endless stream of leads to you then you are on the right path to build a successful business. So the question then is this … How many leads have you attracted to you this month? If the answer is not many then this is where you start … put in place the SYSTEMS to ATTRACT more leads to you.

2/ CONVERT More Leads Into Clients – When you are attracting leads to you then the next step is to CONVERT those leads into paying clients. Again this requires a well thought out system … its about designing your Marketing Funnel and the logical sequence of events you take your leads through so that they sell themselves on becoming your client. What are the steps in your Marketing Funnel that help leads sell themselves on becoming clients? What is your current conversion rate of leads to clients? If you do not know then it is costing you money and holding you back from growing your business.

3/ INCREASE Value Of These Clients – The final step to growing your business then is to INCREASE the value of each of your clients. There are many different strategies you want to consider here. One of the biggest mistakes I see Small Business owners making is that they don’t package their products / services correctly and they don’t value what they do sufficiently. In other words they are underselling their worth in the market place. You want to fix this asap. How can you increase the value of each of your clients?

If you are not getting the RESULTS you are looking for from your business then what you need to fix are these three key areas above. Now for the good news …

You only need to make incremental improvements in each of these three areas to make substantial increases in overall business growth.

Let’s look at an example for a moment of say a Business Coach with the following numbers:

- Number of Leads per month 50 (Of which 5 turn into genuine prospects)
- Conversion Rate 4%
- Number of Clients per month 2
- Value of Each Client $5,000

Therefore on these numbers this Business Coach would be doing appx $120,000 revenue per annum.

So what would happen if we focused on the 3 key areas and made a modest improvement of just 10% in these 3 areas? Well now the numbers look like this:

- Number of Leads per month 55 (Of which 5.5 turn into genuine prospects)
- Conversion Rate 4.4%
- Number of Clients per month 2.4
- Value of Each Client $5,500

Now the Business Coach has increased revenue to $158,400 which is an increase of $38,400. This is an increase in their business of 32%.

What happens if you developed the right SYSTEMS in each of these three areas, and implemented them with the right guidance and created a 30% increment in each of these three areas? Now it gets exciting …

- Number of Leads per month 65 (Of which 6.5 turn into genuine prospects)
- Conversion Rate 5.2%
- Number of Clients per month 3.3
- Value of Each Client $6,500

This increases revenue now to $257,400 which is more than double the size of your business, or a 119% increase in your business. (Note: You may not be a Business Coach however the same principles apply).

So could you achieve an increment of 30% in the three key areas? Well lets look at this example … is it possible to ATTRACT 15 more leads a month? Could you really improve your CONVERSION rate by 1.2%? Is it realistic to expect your client value to INCREASE by $1,500?

The answer to all of these questions is YES of course … these are not dramatic increases. Combined though they can make a dramatic difference in your business results.

So if you are looking to increase your business right now and create greater success then what you will want to do is put all of your FOCUS on making incremental improvements in these three key areas of your business.

Will this work for you in your business? Good question … we have developed a Business Growth Calculator which will enable you to plug in your numbers and see what effect it will have on your business when you increase these three key areas. Try out the Business Growth Calculator here.

Request the FREE CD & Report ‘119% Business Growth In 90 Days’ by clicking here

Popularity: 22% [?]

Are you a small business owner looking to grow your business?

Did you know you can grow your business by as much as 119% just by making small incremental improvements in 3 key areas of your business? The three key areas to focus on are:

1/ ATTRACT More Leads

2/ Convert More Leads Into Clients

3/ Increase the Value Of Each Client

When you make just a 30% increase in each of these areas your overall business growth will be 119%!

For a FREE CD & Report that reveals ‘How To Achieve 119% Business Growth In 3 Easy Steps’ visit the Profit Minute ‘ web site today

Popularity: 22% [?]

Why have I placed a huge pile of cash at the top of this article?

Well for two essential reasons really:

1/ Because I want to get your ATTENTION and cash usually does the trick, and …

2/ Because I want to alert you to the fact that right now you are probably missing out on huge piles of cash that you could easily be attracting into your bank account.

No doubt you have heard the saying that it is five times easier to sell to an existing client than to find a new client, right? Have you ever stopped to ask why this is the case? Its simple …

Existing clients have already overcome their fears of doing business with you and have developed a level of trust in you and your business.

Fear and a lack of trust are two key reasons why prospects do not turn into clients. You have to overcome these two obstacles to bring people on board as clients. This is perhaps one of the most challenging aspects of marketing.

So it always amazes me when a business will go to all that trouble to develop a new client only to then completely forget all about that client after the initial transaction. It just seems ludicrous to me that you would invest the time, money and effort into finding a prospect and developing them into a client to then let them wander off never to be spoken to again.

You should keep in mind my golden rule of business success …

‘Never let a customer or client forget you!’

It doesn’t take much to keep your happy customers and clients coming back to you again and again. When they do the profit margin is substantially higher than if you have to drag out a new client from a list of cold suspects.

So here are five strategies to bring your past clients back for more so that you fully monetise the value of each client:

1/ Reactivation Letter – This is simply sending all of your past clients who you haven’t heard from or dealt with in the last six months or more a letter to say that you miss them. There are a number of variations on this theme however the general idea is just to be back in contact, apologise for not being in touch for awhile, and let them know you value them as a client and would love to see them back. This particular strategy works well in transactional type businesses and can be adopted to practically any type of business.

2/ Exclusive Irresistible Offer – Give them a reason to come back. The easiest way to do this is to create exclusive irresistible offers just for past clients. Make them an incredible offer that they can not refuse just to get them back doing business with you. Once they are back in the fold as a happy paying customer or client they are far more likely to continue.

3/ New Products or Services – Sometimes your customers or clients just simply get bored. They move on because you are just peddling the same old stuff over and over to them. It is really important to keep developing new products, new services, new ways of bundling your products and services together. This way you always have a reason to go back to them.

4/ Client Appreciation – You should value your clients and show them that you value them. One of the best ways to do this is to use the Client Appreciation strategy. This can take many different forms but one of the best ways to do this is to hold a Client Appreciation Seminar complimentary for your clients and past clients. Invite them all along and provide real value to them. You will be amazed at how they will respond and how their enthusiasm for doing business with you will be re-ignited.

5/ Say Thanks – We live in a fast paced world where few people take the time to simply say thanks. Most customers and clients feel unappreciated which is why they wander off over time never to be heard of again. Why not send them a simple hand written card to let them know you are thinking of them and to say thanks for having been a client. At the very least this will help maintain top of mind awareness with them.

These are just a few simple ideas to get you started. There are of course many other ways to reactivate past clients. The key is to maintain regular contact with them, continue to add value to them through the relationship you have with them, and continue to offer them different products and services.

You do not want to be like the Personal Trainer I spoke with recently complaining about how hard it is to get clients. When I quizzed her about how many clients she had in the past she said probably close to a hundred or so over a few times. I asked how she maintains contact with the past clients to which there was silence on the phone. It hadn’t occured to her that those people where likely still overweight and unfit and desperately needing her help.

When was the last time you spoke to all of your past clients or customers?

What strategies can you put in place today to reactivate them?

If you do nothing then you are leaving behind large amounts of cash that could easily be flowing through your business. After all there is no point marketing for new clients if you can not take care of the existing and past ones.

Popularity: 26% [?]

Seth Goddin wrote a great book titled ‘Tribes’. Have you read it? I suggest you do as it is a key component in developing influence with your target market. In this video I discuss some key ideas behind Tribe building:

Do you have a Marketing Plan? Download the One Page Marketing Plan Template

Popularity: 21% [?]

Important advice from Guy Kawasaki speaking for Stanford University:

Popularity: 19% [?]

Marketing Strategy – It’s critical to your success in Small Business. There is however one key, one secret to making your marketing more attractive to your target market. In this video I reveal to you the ultimate secret to marketing success. Use it to develop your marketing strategy:

Popularity: 20% [?]

Do you have a well thought out Marketing Plan for your business success? Less than 5% of Small Business owners do. The reason so few business owners take the time to write out their marketing strategy into a documented marketing plan is because they just simply do not know where to start.

Its for this reason that I created the One Page Marketing Plan – an easy to use marketing plan template.

In January of 2009 I recorded a special teleseminar for my Attraction Marketing Inner Circle members on how to use the One Page Marketing Plan and provided them with the One Page Marketing Plan Template. Normally this information is only available for our Inner Circle members.

For a short period of time we are making the One Page Marketing Plan Template available for download.

To get your copy of the One Page Marketing Plan go to download One Page Marketing Plan Template

Popularity: 11% [?]

Did you know there is a huge business opportunity as a Marketing Consultant helping small business get the one thing they desperately need … more clients? Its true … you could be easily earning $100k plus helping other small business owners to attract more clients to them.

The key is to have the right system to follow and the right business model. That is why we have developed the Attraction Marketing Associate program … its designed for those looking to get into the lucrative highly paid world of marketing consulting and coaching and want a proven system to follow.

Download a comprehemsive report here Six Figure Marketing Consultant Opportunity

Popularity: 12% [?]

Seriously!

My friends and Perry Belcher & Ryan Deiss have finally penetrated Twitter?s cash vault.

They cash in on Facebook & YouTube too?

They just released 2 FREE Cheat Sheets that Come with FREE 15 Training Videos that you need to get before it’s too late.

It’s Called the “Social Media Matrix”

Get yours NOW! Here is the link:

https://touchstone.infusionsoft.com/go/matrix/profitm

There’s MAJOR Proof!

Using their newly discovered tactics Perry & Ryan have sprung to the top of the leader boards for every major product launch online this year?

The even won Frank Kerns 1965 Lincoln for winning Frank’s MassControl 2.0 contest. Everybody was fighting for this sweet ride but the won it using Twitter!

They reveal EXACTLY how they did it at the link below:

https://touchstone.infusionsoft.com/go/matrix/profitm

Perry and Ryan have emerged as the true pioneers of social media marketing building an army of over 130,000 followers in just 9 months

If you are looking for the keys to making money through Social Media or simply just to use tools like Twitter & Facebook to attract more clients then you seriously want to check out what these guys are doing.

Popularity: 12% [?]

Do you have a well thought out Marketing Funnel in your business? Recently Ludwina Dautovic of The Red Tent Woman invited me to share some thoughts on this topic with her community. Here are the videos from the series we created titled ‘The Marketing Flow’:

Part 1

Part 2

So your task now is to map out the Marketing Funnel in your business.

Do you have a well thought out Marketing Plan for your business? Download the One Page Marketing Plan

Popularity: 9% [?]