Archive for February, 2010

Here is what happens when you develop the right MARKETING SYSTEM and get your online marketing working. Combine the right system with the right information products and you can create massive leverage:

If you want to learn how to attract more clients online and develop an automated leveraged marketing system that continues to work even when you don’t then watch the WEBINAR here:

http://www.AttractingClientsOnline.com

Popularity: 11% [?]

Most small business owners are constantly looking for ways to grow their inome.

One of the easiest ways to do this is to expand your product range. At least 20% of your past and existing clients would happily do further business with you if you just had something else to offer them.

A large number of the hundreds of small business owners I have coached have been very one dimensional in their product or service range. They have a very narrow view of what products or services their customers will purchase, or of what business they are really in. You could quickly grow your income by expanding your view.

Here are five ways to quickly expand your product range:

1/ Productise Your Service – If you have been busy delivering a service and then charging a fee for that service then you have a level of skills, and intellectual property that could be turned into a product. Information products are the easiest and fastest way to do this. Take what you do as a service and turn it into a range of products. Many of your clients currently paying for your services will happily invest in the products you develop.

2/ Add Services To Your Products – If your business is mostly product driven right now then consider adding a range of services as options or upsells. The car sales industry do this well. When you buy a new car they then sell you a range of services such as extended warranties etc. Think about the photocopier industry … they sell Service Contracts with the purchase of the new photocopier. What services can you wrap around your existing products?

3/ Product Ascension – Product ascension means having a range of products at various price points. This makes it easier for your customers, and you products to do business with you. By taking them through an ascension of products they get to build trust and confidence in your business. So you want to structure your product offerings from a low dollar value entry level product through to mid range products and then high dollar value products. When you structure this correctly you will find many clients will start at the low dollar value product and ascend through therefore increasing the overall life time value of a client.

4/ License Products – One of the fastest ways to expand your product range is through licensing products. Many products can be private labeled. I know one chap who had never been in business before and built a $70 million a year business by private labelling someone else’s product. Recently we have tripled our product range through licensing a range of products that are related and complimentary to what we do. So you could expand your product range overnight simply by licensing other peoples products.

5/ Expand Into Additional Businesses – If you have already done the four steps above then the next logical move for you might be to expand into additional businesses. There is a chain of Chiropractors in the USA who have recently added weight loss clinics to their practices. Same clients … expanded offerings. If you look at our business in Profit Minute where our clients are all small business owners and solo entrepreneurs it makes sense for us to expand from Attraction Marketing into areas such as productivity, time management, business mindest, entrepreneurial strategies, dealing with employee issues, information products, etc. What additional businesses can you add to your business that are a natural extension of what you do for your client base?

Implement just one of the ideas above and you will grow your income into your business. Implement several and you can get a huge boost to your 2010 income.

Popularity: 11% [?]

Testimonial From Nancy Robinson – Inner Circle Member

“What I like most about being an Inner Circle member is that it has opened my eyes to so many new marketing ideas and opportunities for both my business and my client’s too. Attraction Marketing is surely the ‘edge’ that is necessary to succeed in today’s economy and in the World Wide Web.”
- Nancy Robinson, Director

illume creative solutions

The secret to marketing success is standing out through your unique point of difference, to attract the attention of your target market.

illume will help you fully reap the benefits of the products or services you offer. We’ll show you how
to market your best assets, so that you become more attractive and recognised by your potential clients or customers.

We’ll take the time to figure out your primary message and exactly what needs to be combined with it to say it most effectively. Our services begin with generating a flow of marketing strategies and conceptual design ideas and end with developing the best into effective design solutions that generate results.

illume provides the following services:

Concept Design & Marketing Strategies
Identity Design & Branding
Web Design & Development
Print Design & Promotional Marketing
Event Promotion & Retail Design
Product Design & Packaging.

Special Offer
COMPLIMENTARY
MARKETING & DESIGN MEETING

As a special introduction we offer you a free Marketing & Design Meeting to help you gain specific and valuable information on how you could market your business more effectively. illume Director, Nancy Robinson will chat with you about your business goals and intentions. She will also offer to Mind Map your business as a way of discovering it’s full potential and finding out where your best opportunities lie.

Gain valuable information on how to grow your business effectively.
Discover where and how you should be marketing
your products and/or services.
Experience a brainstorm of ideas that could help
your business grow.
Mind Map your business to help you to realize
Exactly what you have to offer and how you can solve
the problems of your target market.

Illume creative solutions.com.au will be launched very soon! To organize your introductory meeting, please contact Nancy Robinson on:
t. 87722044 or m. 0425 832 609

Popularity: 11% [?]

What Business Are You Really In?

Often when I am speaking at events such as our recent ‘Attraction Marketing Seminars’ I will ask the audience what business do they think I am in. Few people are able to clearly identify the business that I am really in.

Many think that I am in the coaching business. While I do coach some clients that is not really the business I am in.

Others think I am in the speaking business. Sure I do seminars and other speaking engagements but I am definitely not in the speaking business.

A number of people have commented that they think I am in the promotion business having held a number of multi-speaker events last year. Nope … thats not the business I am in either.

I’ve been asked if I am in the education or training business. Well sure I provide educational material designed to help you market your business more effectively but again … thats not really the business I am in.

So what business am I really in?

McDonalds is a great example of the business behind the business principle.

So a question for you … what business do you think McDonalds is in?

The average punter might assume they are in the hamburger and fries business … obvious right?

Yes McDoanlds certainly do sell a lot of hamburgers and fries and its easy to assume that this is their end game.

A more intelligent and observant entrepreneur might argue that McDonalds are in the Franchising business. That their real business is to sell Franchises. Lets face it … they have certainly done well at selling franchises but I think there is more to their business than this. After all … there are only so many franchises they can sell right?

A closer look at their business model would reveal that they are in the supply chain business. Their focus is on owning the entire supply chain for all of the goods and services that go into making the burgers and fries. So they own the sugar mills, the cattle ranches for the beef, the flour production … basically they own the entire end to end supply chain for the products being sold by their franchises.

This is a smart business model when you think about it. They have funded their expansion into the supply chain business through the capital injection of each new franchise that opens.

But is this really the business they are in?

I think the real business that McDonalds is in is the REAL ESTATE BUSINESS. Think about it … they own most of the real estate locations where you will find a McDonalds store and they lease it back to the franchisee. They have funded their real estate investment business through the burgers and fries and built a substantial global real estate portfolio.

So what does this have to do with you and your business?

Well I guess the point is this … what business are you really in? The answer to this question, ie the way you define your business, will determine your view of how to run your business and therefore impact on your results.

Most small business owners think they are in the business of doing the thing that they do. So the bookkeeper thinks they are in the bookkeeping business and as a result they spend all of their time doing bookkeeping. The web designer thinks they are in the web design business and as a result they spend all day designing great looking websites.

Now if that is where your thinking is about your business right now thats okay … but know this … if you think you are in the business of doing the thing you do then you don’t really have a business you have a job. This limited view of your business will keep you stuck at a certain income level in your business for one reason … you eventually run out of time.

This type of thinking is often reflected in your marketing approach.

If your entire approach to marketing relies on your manual labour then I have news for you … you will never grow your business beyond your own time constraints.

To move your business to a higher level of success you are going to need to shift your thinking about what business you are really in.

Here is a good starting point from Dan Kennedy … ‘Move your thinking from being in the business of doing the thing you do to being in the business of marketing the thing you do’.

This one shift in how you view the business you are in will free your mind up so that you can start to focus on building a MARKETING SYSTEM that can be automated and leveraged and will continue to work attracting clients to you even when you are not working.

The problem with most small business owners approach to marketing is that the minute you stop with the manual labour of marketing (ie making calls and chasing prospects) your marketing comes to a roaring stop as well.

You can break through the normal growth constraints of business by shifting your thinking about what business you are in. The starting point is the development of your MARKETING SYSTEM. After all … if you had more bookkeeping clients than you can handle right now you could find another bookkeeper to employee to do the work right?

So what business am I really in?

More importantly … what business are you really in?

Popularity: 15% [?]

As a small business owner or entrepreneur you are probably always on the lookout for ways to make more money. If you aren’t you should be. After all … isn’t the reason you are in business in the first place to make more money.

If all you do this week is look for ways that you can implement these three ideas then I can assure you that you will be on your way to making more money in the future doing what you are already doing.

Popularity: 11% [?]

“When I set up my business last year, I had this naïve idea that I would have customers falling over themselves to purchase my products – WRONG! As a new business owner, I have received invaluable information from Rod through both my Inner Circle membership and the courses he offers. Rod is an information powerhouse. Each month the Inner Circle newsletter is packed with valuable tips which I can readily apply to my business. The Online Marketing Course has enabled me to modify my business based on the principles Rod teaches and to shift my mindset into an attraction marketing mode, a much more comfortable place to be. Both have been very motivational and inspiring. I have already developed my Marketing Plan for 2010 and am currently implementing strategies to grow my business. Thanks Rod for your help.” – Maureen Hunter

ESDEER, is an online gift shop specialising in the sale of meaningful and special gifts, designed to show you care. Choose from a selection of unique gift ideas, including great gifts for women and presents for men. Esdeer also has a very special range of gifts supporting loss and grief.

www.esdeer.com.au

Maureen is a member of our Attraction Marketing Inner Circle and the Attracting Clients Online Blueprint Coaching Program

Popularity: 11% [?]