Archive for March, 2010

Roy West joins as an Attraction Marketing Associate and attracts his first $6,000 client within a week of starting.

Starting his working life in the food and wine industries, Roy developed a practical understanding of consumer needs and customer service early in his marketing career. This was all before taking advantage of his passion for tourism and travel, which led him to the Whitsundays and his first venture into small business ownership.

Owning a series of businesses all centred around the world of yachting, his path led him to a collision with business coaching. Roy met John in his role as a business coach, when John was brought in to provide his systems expertise to clients.

Within a week of joining as an Attraction Marketing Associate Roy already has his first $6,000 client. Listen in as Roy explains why he is so excited about the future as an Attraction Marketing Coach:

http://attractionmarketingassociates.com/more-info/

Popularity: 17% [?]

New Attraction Marketing Associate John Bogiatzis went from making 700 cold calls trying to get clients to using the Attraction Marketing System. In this interview listen in to find out why John made the decision to join us as an Attraction Marketing Associate and his experience so far in building his business.

Listen to the interview here http://attractionmarketingassociates.com/more-info/

Read more about John below …

John Bogiatzis has an extensive background in corporate training, business coaching and adult education. Having run many personal development workshops and seminars over the years, John understands what it takes to create the winning mix in business and in life.

Having worked with many small business owners and employees alike, John’s focus is on creating a pragmatic and holistic learning experience. He is well renowned for his innovative teaching style and his ability to attain high-level results for his clients. John is the Director of the personal development and corporate training company Universal Seminars. He also holds tertiary qualifications with a BA (Media and Communications) UNSW and a Cert IV in Training and Assessment.

Popularity: 17% [?]

Debra Jacobs built two successful businesses and sold them prior to joining us as an Attraction Marketing Associate. The second was a food business concept that was sold to Fernwood Gyms. Deb was then approached by others in the food business to act as a consultant in launching their businesses.

The key problem for all of her consulting clients was the marketing.

Listen in as Debra explains why she decided to become an Attracti0n Marketing Associate:

http://attractionmarketingassociates.com/more-info/

Popularity: 16% [?]

Lisa Ball of Roam Business Solutions and her partner owned a Bookkeeping Franchise with a major national franchise group. One of their challenges was how to market more effectively to attract more clients. Even though they were provided with a marketing system it was not effective as it relied on old style PUSH marketing. Lisa came across the Attraction Marketing Associate opportunity and joined. Within a short period of time she has taken the Attraction Marketing System to the national franchising group, won the support of the previously sceptical leaders of the group, and is now involved in a national roll out of Attraction Marketing.

Listen into the interview with Lisa here:

http://attractionmarketingassociates.com/more-info/

Popularity: 19% [?]

Attraction Marketing Associates are pleased to announce that John Bogiatzis of Universal Seminars has joined our team as our newest Attraction Marketing Associate

John Bogiatzis has an extensive background in corporate training, business coaching and adult education. Having run many personal development workshops and seminars over the years, John understands what it takes to create the winning mix in business and in life.

Having worked with many small business owners and employees alike, John’s focus is on creating a pragmatic and holistic learning experience. He is well renowned for his innovative teaching style and his ability to attain high-level results for his clients.

John is the Director of the personal development and corporate training company Universal Seminars. He also holds tertiary qualifications with a BA (Media and Communications) UNSW and a Cert IV in Training and Assessment.

Attraction Marketing Associates are a global newtork of independent Marketing Coaches. You can find out more about us at http://www.AttractionMarketingAssociates.com

Popularity: 17% [?]

Fred Gillen of Nitty Gritty Business chats with Rod Moore about why he joined as an Attraction Marketing Associate and also about the lead generation system provided to Associates.

Fred is an Marketing Consulting and founder of Nitty Gritty Business & Nitty Gritty Newsletters. Based in Melbourne, he is known in some circles as a networking junkie (business networking, that is) and is actively using the tools and systems provided by the Associate Program to not only develop his business but also that of his clients.

Listen in to the Interview here

Popularity: 16% [?]

The Attraction Marketing Associates web site has now been launched. The Attraction Marketing Associates is a global network of like minded independent business coached and marketing coaches. For those looking to build a successful business as a buiness coach or marketing coach will find lots of valuable information on how they can build a successful six figure plus business.

Visit the Attraction Marketing Associates website

Popularity: 18% [?]

So what are all the changes at Profit Minute? What is the next stage of our business growth? Well over the last six months I have been progressively pulling back from working one-on-one coaching small business owners to free up my time. Friday was the last event I will be doing for some time.

For the last three years I have had great success working with small business owners helping them grow their business. I have loved every minute of coaching small business owners to improve their marketing systems. Due to the success of our approach and The Attraction Marketing System, the demands on my time have grown and I have been turning away many who have asked me to work with you direclty.

Our MISSION now is building a global network of Attraction Marketing Associates. Together we will be taking The Attraction Marketing System to small business owners around the world. We have a proven system and coaching methodology that can make a huge impact on small business owners. So the focus from here in is to empower others to become an Attraction Marketing Coach and help them leverage of all of the work we have done in the last few years.

You can find out more about becoming an Attraction Marketing Associate and join our TEAM by reading the information at the Six Figure Marketing Business website.

Popularity: 13% [?]

As a start up or early stage business it can take some time to work out the best strategy for selling your product or service. Even many established businesses struggle with this basic concept.

Those businesses that go on to great success typically have worked out what is known as the ‘Optimal Selling Strategy’. They have usually done this with one lead product or service selling it as a front end product.

So what is an Optimal Selling Strategy?

An Optimal Selling Strategy is simply figuring out the most cost effective strategy for selling your lead product to a new customer. Its all about customer acquisition. You need to develop such a strategy in your business to acquire as many qualified customers as you can and do it fast.

To develop your Optimal Selling Strategy you need to firstly identify what will be your front end product. This is a product that will have maximum appeal to your target market and sell at a low entry price in order to attract the maximum number of new clients.

NOTE: The intention of this Front End product is not necessarily to make money from it. Instead its used as a magnet to attract the maximum number of new customers and clients into your business. Many businesses will happily lose money on this front end product just to establish the customer relationship.

When I looked at my target market of small business owners I quickly discovered that while most of them recognise the need to have a Marketing Plan less than 5% actually do. So I asked them why don’t you have a marketing plan. The response was that the usual approach was too long and complex. That is why I developed the One Page Marketing Plan and have used it as a front end product to great effect. It ATTRACTS lots of new customers.

So you need to look at your target market and ask yourself (and them) what is their one single greatest problem or challenge that they all have that you can provide a solution for?

When you have the answer to this question you then want to develop a product that helps your target market get a solution to their problem. This is going to be your front end product. You want to then develop your Optimal Selling Strategy to sell as much of this front end product as you can.

NOTE: The idea behind selling your front end product is to acquire more customers. Chances are good you will only break even on the front end. This means that the real money you will make in your business is in your back end products and services.

So how do you take your front end product and now develop an Optimal Selling Strategy around it?

There are a number of keys to consider including:

1/ Media – What is the best media to be able to reach your ideal customer or client? There is a range of media that you could market through including print media, radio, TV, direct mail, internet, social media, direct sales. What you need to decide is which of these media your target market are most likely to respond to. For instance if you are selling a hearing aid product to those in the 70 plus age group then chances are good social media is not your first choice of media. In this case you would be better off advertising in a magazine that targets this age group. So do some research to identify which form of media is most likely to reach your target market.

2/ Message – Next you need to decide what form of and style of message will be best received by your target market. What are they likely to respond to? What will get their interest? Are you going to deliver your sales message through the printed word, video or audio? Discovering the best format for delivering your message, and identifying what message will connect best with your target market is the next step for you.

3/ Process – Marketing and selling your front end product should be treated as a multi step process. You need to know what steps you want to lead them through from the moment they receive your message to the point where they say YES to your front end product. Design out the steps in the process.

4/ Numbers – Next you need to know the numbers involved in selling your front end product. So you will want to track the average cost to acquire a lead, and the cost to acquire each new customer. The key in developing your Optimal Selling Strategy is to be able to acquire a new customer and fulfill the product at a price point that enables you to break even. If you can do this then you continue to market your front end product. So you want to keep score of the numbers in marketing your front end product.

5/ Test & Measure – As you develop your Optimal Selling Strategy for your front end product you will want to test and measure every step of the process. You need to continue to refine your approach. This means you will need to keep tweaking different aspects of your Optimal Selling Strategy in order to optimise its overall performance.

Once you have developed your Optimal Selling Strategy you will want to focus all of your efforts and resources to making as many sales of your front end product as you possibly can. By doing so you will be acquiring a large database of customer and clients who will be more willing to invest in your highed dollar value products and services.

Popularity: 13% [?]