By attending the Mega Networking & Referral Event you will meet 20, 30 or more new business contacts. This is more than what most Small Business Owners would meet in 3 to 6 months of attending networking meetings.

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The video explains all:

Make sure you are registered on the Priority Notification List by going here www.MegaNetworkingEvent.com

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Please make sure you are on our Priority Notification List
http://www.MegaNetworkingEvent.com

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He was one of the legendary Copywriters and Advertising men at the turn of the last century. To this day his book ‘Scientific Advertising’ is considered one of the great classics in marketing and is a must read for all marketers.

So what made Claude so great?

Well many things really … but one thing that really stood out for me is his ability to explain the not so obvious in his marketing materials.

Often what he included in his advertisments were things that were not obvious to the customer … but plainly obvious to the company making the product or service. In fact in most cases the company in question simply ignored many of the key selling features of their product or service simply because they overlooked them as being to obvious.

For example … Claude was asked to come and consult to Schiltz Beer company. Take a look at one of his Ads for Schiltz:

In this Ad Hopkins goes to some length to describe the process of manufacturing of Schiltz Beer. He uses language like … ‘All beer is cooled in a plate glass rooms, in filtered air’ to describe the purity of the beer. What he is doing in essence is describing the not so obvious process of how beer is manufactured to the end customer. Remember that to the Schiltz beer company this was just there standard everyday process so it was very obvious to them.

Now when he first proposed to the owners of Schlitz Beer that he describe the process they went through they exclaimed that this approach would not work as this is how all beer manufacturers make beer.

As Claude pointed out though … while that may be the case (ie all beer manufacturers follow the same process) no one was pointing this out to the customer. In other words … no one was using this to their advantage.

So in a series of Ads Claude highlighted the exact process used by Schlitz beer and naturally sales of this beer went through the roof. Schlitz beer remained number one for a decade as a result. Simply by pointing out and explaining the process they were able to dominate their market.

Naturally a number of the other beer manufacturers tried to play catch up. They used the same process so they tried to market the same story but they had lost the first to market advantage. To the end consumer it sounded a bit like me-too-ism.

So what is it that you do in your business that is obvious to you … but may not be obvious to your target market? What is common amongst your competitors … yet if you explained it in your marketing might give you a first to market advantage?

People love to understand the process you will take them through. This is especially true with professional services. If you take the time to lay out your process or step-by-step system to them it helps your prospective client to feel a level of comfort that they are in safe hands.

Right now I can almost assure you that your competitors are not marketing the obvious for your industry. Why don’t you decide to the be the first to do so and gain a first to market advantage?

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Get your copy of The Attraction Marketing System for just $497 by going here www.TheAttractionMarketingSystem.com

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At the event we are giving you 10 different opportunities for you to promote your business. You will have the chance to:

* Meet New Business Contacts
* Generate Referrals
* Identify & Establish New Joint Venture Partnerships
* Attract New Clients
* Plus … You will hear from leading Australian Business Growth Specialists

To place yourself on the Priority Notification List and be the first to hear all of the details when we officially launch head over to:

http://www.MegaNetworkingEvent.com

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For now though let me share with you three key lessons that really resonated with me:

1/ Stop Selling and Start Giving - This is a lesson that I learnt from many of the speakers at the event. The first key speaker to bring this up was the legendary underground Internet marketer Eben Pagan. Eben is a young guy doing $20 million a year in sales on the Internet with all of his staff being 100% virtual. In other words … he has no office full of staff!

Eben attributed much of his success to the the philosophy of giving first. His belief is that the more you are prepared to give away of information the more you will attract potential clients to you. Now here was the real kicker … Eben says give away your best and most valuable information (or expertise, advice, coaching or consulting) if you want to grow a massive business. Why? When people see how much you are prepared to give away the more they want to find out what else is there.

Its worked for Eban … hes doing $20 million a year in online sales.

The second person to really bring this message home to me was Fabienne Fredrickson. Fabienne took her business from around $200,000 a year to over a million in one year by applying effective marketing strategies.

What was the key for her?

Giving away great valuable information. Instead of giving away digital downloadable information she switched to giving away a FREE Audio CD posted in the mail. This one simple shift of giving more grew her database from 5,000 to 12,000. There is definite truth that the size of the database that you have a relationship with is directly proportional to your income.

Now many people will resist this idea. Giving away a free CD is going to cost you at least $2 or $3 per CD. So there are some keys to how you monetise this strategy which I will be sharing with our Inner Circle members.

Interestingly … one of the speakers at the even just tried the old sell sell sell model. She gave very little content and what she did give was gimmicky at best … and guess what? Her back of room sales were terrible. On the other hand Eben Pagan gave huge amounts of value in his talk and created a flood of sales after.

2/ Frequency & Consistency Of Contact - In marketing the InfoMarketing Summit Dan Kennedy made mention of the fact that they had built in 101 marketing touches about the event. They started the campaign more than 6 months out and frequently and consistently touched their database in a variety of ways about the event.

He also revealed that there are more than 700 email messages preloaded into his autoresponder system. So if you get onto one of their databases you will hear from them virtually every day until you buy and become a customer or you die, or unsubscribe.

The contact from Dan Kennedy’s company is defintiely frequent and consistent. As a result they are always at the front of your mind. As a Gold + member of Dan’s coaching group I am constantly reminded of the value he brings to the relationship. He is frequent in contact and prolific in his marketing … hhhmmm I wonder if that is why he gets about in his private company jet.

Now many people who are busy building a database fail to consistently and frequently keep in touch and market to them. This is a mistake … when you do get around to contacting them they will have either forgotten you, forgotten your message, or simply lost interest. You should never let this happen.

Ok … so you are probably thinking that you don’t want to market to your database to much in case you offend them and they leave, or unsubscribe or even worse … complain, right? Well if you are thinking that then you are correct. Some will leave, unsubscribe and call you bad names. Its a small percentage and truth is these people will probably never become clients anyway. So focus on the other 98%.

The other 98% will start to feel more closely bonded to you and will start to percieve you as the answer to their problems.

So increase the frequency and consistency of contact with your database.

3/ 100 leads or 100 ways - Again I was reminded of the importance of having multiple lead generation sources. Most people rely on just one or two ways to generate leads. This is okay BUT you are probably missing out on many more leads you could have got.

Dan often explains that most people he comes across are looking for one way to generate 100 new customers. He explains to them that he doesn’t know one way to generate 100 customers but he probably knows 100 ways to generate one new customer.

The point is … you need to implement many more lead generation sources into your business. You need to have multiple ways to attract clients. Do not rely on the one or two you currently have. Exand them and keep adding new approaches to lead generation.

Well this is just a small sample of what we will be covering in our Inner Circle members webinar on the 17th October. If you want to learn more then please take up your last real chance to get a $1 30 day trial.

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Get your copy of The Attraction Marketing System for just $497 by going here www.TheAttractionMarketingSystem.com

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Referrals are the best source of new business.

How different would your business be if you had created a steady stream of referrals? How easy would your business life be if practically every day you received a new referral that was highly qualified and ready to business with you?

I can imagine you are sitting their salivating at the very thought of it, right?

The great thing about referrals is that they generally come to you ready to do business with you. Refered clients are typically the easiest to deal with and often the most profitable clients as well.

The usual business cycle of taking a prospect though the Know you, Like you and Trust you phases is fast tracked when someone is referred to you. And you want to know the best thing about referred clients?

Referred clients are the most likely to refer others to you!

The fact that they were referred to you means that they are far more likely to refer others to you as well. So when you create some momentum of referred business you can really get on a roll with new referred clients coming to you faster than you can handle.

So by now you are probably wondering … how do you create a stream of referrals?

The most effective way I know of is to focus on building TOMA.

TOMA = Top Of Mind Awareness.

The goal in business should be to create TOMA with as many people as you possibly can. That is why the acquisition of a database of your prospective clients is critical … it gives you the opportunity to create TOMA with them.

When you create TOMA within your target market what you are in effect doing is owning the mind space of your target market for your business category. So when a small business owner thinks they need help with marketing the only person they can think of is Rod Moore.

Now TOMA is even more powerful than that.

Consider this scenario … Lets say Bob has been on my database for a few months and each week reads my Attraction Marketing Newsletter. At this point he has not had a need for my services however over the last few months we have develop strong TOMA with Bob.

Then one weekend Bob is out playing golf with a group of friends on the weekend. One of them Steve is a Financial Planner who is going on and on about how his income has dropped due to the share market volatility. Steve mentions that he really needs to ramp up his marketing.

Instantly out of his unconscious mind Bob thinks of that Rod Moore guy who does the Attraction Marketing … and because people love to give referrals he mentions my name.

Now okay … that is a made up example … but you get my point right? The more people you can own the mindspace of the greater the chance of you receiving referrals.

So what if there was an easy way to create TOMA that led to a steady stream of referrals?

What if there was a simple system that actually generated referrals like you have never seen before in your business? Would that get your attention?

For years sales trainers and the like have told us of the power of sending hand written thank you notes and cards. They have said that if you send just two cards a day then within a short period of time you will generate a flood of new referrals.

In fact I know one professional speaker here in Australia who has used the hand written card technique to great effect. Last I heard she had won speaker of the year which is testimony to her consistent use of hand writtern cards.

So why do hand written cards work?

Well because of the effort taken to write them out. People appreciate the fact that you have taken time out of your day to send them a card of thanks. It seperates you from the vast majority who will not take the time. So you are more likley to be remembered and appreciated.

Now if you are sitting there thinking that you send emails and that should get the same result then think again. Emails are too easily ignored and easily deleted. There is not the same level of committment to send an email as there is to go and select just the right card, write a personal message, stick it in an envelope, place a stamp on it and post it.

People appreciate receiving hand written cards of thanks and more likely to remember you!

I remember twenty years ago when I first got into sales. I was sitting in the audience listening to Tom Hopkins (Master Sales Trainer) talking about this very idea. Just send two hand written cards a day he said. I remember thinking what a great idea and resolving to do what Tom suggested.

Lasted about a week

The truth is while sending out hand written cards is a great idea that will defintiely create TOMA and stimulate referrals … the effort involved was just to great. So I stopped doing it.

Recently though I have come across a solution to this very problem. It is the ultimate TOMA System which I have just started using and I can see huge potential. In fact I want you to watch this movie on generating referrals.

It is titled the Referral Movie and you can view it here www.TOMASystem.com

You will learn about how you can create TOMA with your target market, stimulate more REFERRALS than you can handle … and best of all … automate the whole process.

Everybody in small business should be using this amazing system if they want more referrals.

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If so then you will be interested in this …

For a short time only we are giving away a FREE CD by Referral Marketing expert David Frey titled ‘How To Get All The REFERRALS You Can Handle’.

This CD is a must for every business owner.

Request your copy before they are all gone here:

http://www.AttractReferralsCD.com

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