Recorded by leading Attraction Marketing Specialist Rod Moore of Attraction Marketing Associates, the video explains a step-by-step process for building a highly succesful coaching business for both life coaches & business coaches. The training for those in the coaching industry goes through the evolution of a coaching business, and explains the 3 step process to creating multiple six figure income businesses as a coach.

Rod Moore is a world leading Attraction Marketing Specialist and has built one of the most successful coaching businesses in Australia. Over the last five years he has worked with thousands of small business owners, including hundreds of life coaches & business coaches, helping them with their number one problem … how to attract more clients.

Moore said “The growth in the coaching industry in recent years has seen thousands of new life coaches and business coaches globally. The reality is the vast majority of them fail to build successful coaching businesses. Why? Simply because while they are good at coaching they have no idea how to actually build a successful coaching business and start to attract clients to them.”

The life coaching and business coaching industrys are filled with coaching schools offering various training courses and certification programs. The problem with these Moore says is that while they provide the skills to coach they do little to help new coaches to build a coaching business. There is a huge difference between being an effective coach and building an effective coaching business.

Moore said “We have released this 66 minute training video and made it available to all coaches free because we are concerned with the high failure rate of coaches. This video was originally recorded for one of our clients and was an invitation only event. The feedback from coaches attending however was so good that we wanted to make sure that more life coaches and business coaches were able to access the information.

The video ‘Six Figure Coaching Success Blueprint’ is free. All that we ask is that you make a couple of recommendations to others and pass the word about this training video to other coaches.

Watch the coaching industry training video here

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Business Coach Success – Free Training Video

The video is 63 minutes and is presented by a highly successful coach Rod Moore. Rod is a leading specialist on Attraction Marketing and has coached hundreds of life coaches, and business coaches on not only how to build a successful six figure coaching business, but more importantly on how any coach can market effectively to attract coaching clients.

Business Coach Success – Free Training Video

Rod explains the evolution of a coaching business, the three steps to a multiple six figure business, and he even shares his own personal journey from struggling in coaching seven years ago to today where he is one of Australia’s most successful coaches building a global network of coaches.

This video is definitely worth the time if you are serious about getting your life coaching, or business coaching business launched and into the multiple six figure range. It is a complete blueprint on what it takes to build a successful coaching business without the hype and BS you often hear.

Watch it now at:

Business Coach Success – Free Training Video

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Take the Coaching Industry Success Survey

As a thanks for taking the survey you will also be given a free copy of the audio interview with leading Marketing Coach Rod Moore “Six Figure Coaching Business”

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Find out how you can use my PROVEN SYSTEM for building a successful six figure plus coaching business This is your opportunity to model my success, avoid the mistakes I have made, and leverage of my five years plus of building a successful coaching business.

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Find out more about becoming an Attraction Marketing Associate

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Often I am asked the question … ‘What is the one single fastest way to grow my business?’ Its a great question to ask. My answer is always the same …

Identify Your Target Market Where They Exist As A
Group & Market To The Group!

The mistake many small business owners make is that their marketing is one-on-one. They are busy trying to attract new clients one by one by one. This is too time consuming and slow.

You see this often in social media sites like Facebook where a small business owner spends hours each day attempting to market their product or services there only to discover that their target market are not readily identifiable as a group.

It is a lot more profitable to identify your target market where they already exist as a group and implement one-to-many marketing strategies to that group. Naturally you first need to be really clear on WHO your target market is which is why we spend so much time on this in our Attraction Marketing System. Once you are clear on WHO specifically they are it then becomes easy and obvious to identify WHERE to find them as a group.

The choice of media to use to communicate your marketing message needs to be carefully considered. For eg if you are a Financial Planner and your target market are retirees in the 55 to 65 age group then Social Media is going to be less effective than if your target market is say Internet Marketers.

Once you know WHO you want to market to then you need to idendify every possible source of WHERE you can reach them as a group. Here are 15 questions to ask yourself to make this easier …

1/ Who is already marketing to this same group effectively and therefore has an existing client list?

2/ Which Associations does your target market belong to?

3/ What does your target market read on a regular basis? ie Magazines, Newspapers etc

4/ What BLOGS are there online that reaches your target market?

5/ Where does your target market live if geography is important?

6/ What seminars, trainings or events does your target market attend?

7/ Who else is trying to market to the same group that you could do a joint venture with?

8/ Where does your target market network on a consistent basis?

9/ What online communities or forums does your target market particiapte in?

10/ What radio programs or tv programs does your target market tune into?

11/ What trade shows or exhibitions does your target market attend?

12/ What industry groups does your target market belong to?

13/ Where can you source a mailing list of your target market?

14/ What sporting clubs or other personal activities does your target market have a preference for?

15/ What social media sites are engaging your target market on mass?

BONUS Question … Do you have a list of past clients that you have not kept in contact with?

Here is what I suggest you do. Set aside an hour or two and really research each of these 15 questions and write lists of answers to each. This will then give you a guide as to where to place all of your marketing attention in the coming year. The choice of media to use will be obvious once you identify where the group is.

You want to make sure that you really do some in depth research in answering these questions. Do not just skim through this exercise as you will not gain any benefit from it. By developing a large list of places your target market already gather together in groups though will put you in a position of power to effectively market your business.

For example in the case of the financial planner looking to target retirees between 55 to 65 he might answer question 14 with the following:

- Golf Club
- Bowling Club
- Local Church Group

Now if you want to market to the members of these clubs and groups because that is where your target market is then the choice of media will probably be either placing an ad in their monthly newsletter, or being an active member yourself of these groups, or both.

One question that I sometimes get is … ‘Well what if I can’t find my target market as a group?’.

My response to this is if you can not find your target market already gathered together as a group then it may not be the right target market for you, or it may not be profitable to market to them. So in this case you may want to rethink your target market.

So this is the fastest way to market and grow your business … identify where your target market already exists as a group and then market one-to-many to those groups. Invest the time this week and work through these questions … you will be amazed at what you come up with.

Do you have a Marketing System in place in your business?

The Attraction Marketing System is a comprehensive marketing system for small business. It takes you step by step through the process of developing a marketing system that attracts more clients than you can handle.

Find Out More Here

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April 15, 2010 — Attraction Marketing Associates are a global network of independent like minded Business Coaches & Marketing Consultants who represent the Attraction Marketing System helping small business owners to ATTRACT more clients. Marketing and finding new clients is the number one challenge for small business.

Rod Moore, creator of the Attraction Marketing System has been working with small business owners over the last five years helping them to put in place marketing systems that attract an endless stream of profitable new clients and to have the process largely automated.

Moore created the Attraction Marketing Associates network to bring together Business Coach’s & Marketing Coach’s from around the world to work towards one common goal of taking the Attraction Marketing System to as many small business owners around the world as possible.

Today Attraction Marketing Associates announced the appointment of an Australian Master Licencee. Allan Kelly of Profit Creator has been appointed to over see the Australian development of the Attraction Marketing Associates network. Mr Kelly has many years success in business and is the owner of a $10 Million a year business. He brings a vast range of business success, skills and strategies to the Attraction Marketing Associates network.

Moore said ‘The appointment of Allan Kelly of Profit Creator to the position of Australian Master Licencee is a significant step forward in the development of the Attraction Marketing Associates network. Not only does Allan bring his many years of business success but he also shares our absolute passion and committment to getting the Attraction Marketing System into the hands of as many small business owners in Australia and around the world’

Moore continued ‘We firmly believe that in the next 18 months we will be developing the Attraction Marketing Associate network in Australia to at least 100 Attraction Marketing Coaches. Given that the there are millions of small business owners around the world this represents an enormous opportunity for anyone interested in becoming a Business Coach or Marketing Coach to join us.

Attraction Marketing Coaches follow a proven system and business model to develop their own independent business using the Attraction Marketing System. To find out more about becoming an Attraction Marketing Coach visit the website at:

http://www.AttractionMarketingAssociates.com

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I think one of the greatest challenges is knowing where to place your focus in your marketing. If you get this right then you will develop a marketing system that over time brings you a consistent reliable stream of new clients.

For many business owners though marketing (like many things) becomes overwhelming because of where they place their focus.

Having coached hundreds of small business owners over the last few years the biggest obstacle to building an effective marketing system is that we get seduced by the latest marketing idea of the month.

Doesn’t it seem like every month there is a new marketing must have tool that every one is raving about?

You know what I mean … one week we are being told that Social Media is the only way to market in the so called ‘New Economy’ and if you are not marketing using Social Media then you will be left behind. Well maybe that is true but only if your target market are there on mass.

The next week we are hearing that Video Marketing is the future and if you don’t start learning how to do video then you will not reach your market.

Every six months another expert is telling us that the only way to get new clients is to hunt them down on the phone and make 500 cold calls a week.

The next week somebody else is telling us that speaking is no longer an effective way to market and the only way to move forward is to join their Mastermind group … and on and on it goes.

I don’t know about you but I find it all quite exhausting just trying to keep up.

So who is right and who is wrong?

Who’s advice should you follow?

What must you do to develop an effective marketing system?

Here is a clue … before you go any further you will want to get this clear in your mind … all of these are tactics. Business owners who struggle with their marketing have a tendency to leap from one tactic to the next to the next and fail to understand how each tactic relates to their overall marketing strategy.

What is most important in developing the marketing in your business is the underlying strategy. You must get clear on the strategy first before deciding which tactics to implement to achieve that strategy.

Understanding which strategy is right for your business right now is really simple. First there are only three key areas to work on in developing your marketing strategy. These are:

1/ Attracting Leads – A successful marketing system starts with your ability to attract leads to you. This involves underdstanding WHO you want to attract and WHAT will make you attractive to them. The fastest way to attract leads that we have found is to make them an irresistible offer which is focused on helping them get a solution to their problem.

2/ Converting Leads To Clients – Once you have your lead generation system in place then the next step is to convert your leads into paying clients. It is important that you think of marketing as being a step by step SYSTEM rather than a one off event. Design your marketing funnel with a series of steps to lead your prospects through so that they arrive at their own conclusion which is they want to do business with you.

3/ Increasing Value Of Clients – The real profits in your business are what is known as the back end. This is where you look for strategies to increase the value of each client over time. There are many strategies you can use here including cross selling, ascension of products and services, product line extension, and turning your clients into referral sources.

So how do you decide which of these three areas to focus on right now?

Its simple …

If you have more clients than you can handle right now then focus on maximising
profitability by increasing the value of each client to your business.

If you have an abundance of leads but not enough clients then you need to focus on
developing your markeitng strategy to improve the conversion of leads to clients.

If you are not attracting enough leads to your business, which usually means you are also not getting enough clients, then you need to focus all of your
efforts on attracting more leads.

Usually what we find is that start up businesses need to focus 80% of their marketing efforts on attracting more leads and converting those leads to clients. More established businesses should focus 80% of their efforts on increasing the value of their clients to the business.

So first decide where you are in your business development.

Next decide what is most important for you at this stage of your development to focus on … is it attracting more leads, converting more leads into clients, or increasing the value of each client?

Then decide what is your strategy going to be for the area you are focusing on.

Then implement tactics to help you achieve your strategy.

Along the way do not allow yourself to be distracted by the latest marketing craze just because everyone else appears to be following it. Keep it simple and maintain your focus on what is most important for your business right now.

Click Here To Find Out How The Attraction Marketing System Can Help You

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Starting his working life in the food and wine industries, Roy developed a practical understanding of consumer needs and customer service early in his marketing career. This was all before taking advantage of his passion for tourism and travel, which led him to the Whitsundays and his first venture into small business ownership.

Owning a series of businesses all centred around the world of yachting, his path led him to a collision with business coaching. Roy met John in his role as a business coach, when John was brought in to provide his systems expertise to clients.

Within a week of joining as an Attraction Marketing Associate Roy already has his first $6,000 client. Listen in as Roy explains why he is so excited about the future as an Attraction Marketing Coach:

http://attractionmarketingassociates.com/more-info/

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New Attraction Marketing Associate John Bogiatzis went from making 700 cold calls trying to get clients to using the Attraction Marketing System. In this interview listen in to find out why John made the decision to join us as an Attraction Marketing Associate and his experience so far in building his business.

Listen to the interview here http://attractionmarketingassociates.com/more-info/

Read more about John below …

John Bogiatzis has an extensive background in corporate training, business coaching and adult education. Having run many personal development workshops and seminars over the years, John understands what it takes to create the winning mix in business and in life.

Having worked with many small business owners and employees alike, John’s focus is on creating a pragmatic and holistic learning experience. He is well renowned for his innovative teaching style and his ability to attain high-level results for his clients. John is the Director of the personal development and corporate training company Universal Seminars. He also holds tertiary qualifications with a BA (Media and Communications) UNSW and a Cert IV in Training and Assessment.

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