Business Success

Attraction Marketing Associates today announced that it has released a new training video for those in the life coaching or business coaching industry. The video titled ‘Six Figure Coaching Success Blueprint’explains how to build a successful coaching business with multiple six figure incomes for life coaches and business coaches.

Recorded by leading Attraction Marketing Specialist Rod Moore of Attraction Marketing Associates, the video explains a step-by-step process for building a highly succesful coaching business for both life coaches & business coaches. The training for those in the coaching industry goes through the evolution of a coaching business, and explains the 3 step process to creating multiple six figure income businesses as a coach.

Rod Moore is a world leading Attraction Marketing Specialist and has built one of the most successful coaching businesses in Australia. Over the last five years he has worked with thousands of small business owners, including hundreds of life coaches & business coaches, helping them with their number one problem … how to attract more clients.

Moore said “The growth in the coaching industry in recent years has seen thousands of new life coaches and business coaches globally. The reality is the vast majority of them fail to build successful coaching businesses. Why? Simply because while they are good at coaching they have no idea how to actually build a successful coaching business and start to attract clients to them.”

The life coaching and business coaching industrys are filled with coaching schools offering various training courses and certification programs. The problem with these Moore says is that while they provide the skills to coach they do little to help new coaches to build a coaching business. There is a huge difference between being an effective coach and building an effective coaching business.

Moore said “We have released this 66 minute training video and made it available to all coaches free because we are concerned with the high failure rate of coaches. This video was originally recorded for one of our clients and was an invitation only event. The feedback from coaches attending however was so good that we wanted to make sure that more life coaches and business coaches were able to access the information.

The video ‘Six Figure Coaching Success Blueprint’ is free. All that we ask is that you make a couple of recommendations to others and pass the word about this training video to other coaches.

Watch the coaching industry training video here

Popularity: 6% [?]

If you are a coach (life coach, business coach or executive coach) and you are looking for the keys to building a successful coaching business then you will want to watch this webinar. In it I will take you through the three steps of the growth and development of your coaching business. I will also share with you my personal journey in growing a highly successful six figure plus coaching business.

Find out how you can use my PROVEN SYSTEM for building a successful six figure plus coaching business This is your opportunity to model my success, avoid the mistakes I have made, and leverage of my five years plus of building a successful coaching business.

Popularity: 7% [?]

Do you have a Marketing Plan for your business?

Less than 5% of Small Business owners I talk to have a marketing plan. Generally the process of creating a marketing plan is time consuming and confusing … and it quickly become outdated.

Thats why I developed the One Page Marketing Plan.

On this DVD I go through the One Page Marketing Plan and how you can use it to grow your business in 2010. I also give you access to my template.

Right now to kick start 2010 I am giving away 50 copies of the DVD (Valued at $47). To get your copy go to …

Give Me My FREE DVD ‘One Page Marketing Plan’

Popularity: 16% [?]

119% Business Growth In 90 Days

Is it possible for you to achieve 119% Business Growth In The Next 90 Days?

Yes absolutely it is possible and in this article I will share with you the three key areas to focus on, and why you only need to make incremental improvements in these three key areas to achieve substantial business growth.

The key is getting access to the right knowledge and implementing the right systems into your business. (Note: You want to make sure you are getting advice from the right people … don’t take advice from a Prosperity Coach for instance, unless they have a truly prosperous mindset and results. Many business owners have made the mistake of having the Yellow Pages rep determine how their advertisment should look).

Following a simple formula we have been able to help clients achieve business growth of up to 10 times in less than 90 days. The obvious question is how do you do it? What do you focus on to create this sort of business growth?

Well the good news is this … there is only three things to FOCUS your attention on to grow your business. These three things are:

1/ ATTRACT More Leads – Your ability and your SYSTEMS for attracting new leads to your business will greatly determine your success in business. If you are not attracting leads to you then chances are good your business will not prosper and grow. When you have in place the right system to ATTRACT an endless stream of leads to you then you are on the right path to build a successful business. So the question then is this … How many leads have you attracted to you this month? If the answer is not many then this is where you start … put in place the SYSTEMS to ATTRACT more leads to you.

2/ CONVERT More Leads Into Clients – When you are attracting leads to you then the next step is to CONVERT those leads into paying clients. Again this requires a well thought out system … its about designing your Marketing Funnel and the logical sequence of events you take your leads through so that they sell themselves on becoming your client. What are the steps in your Marketing Funnel that help leads sell themselves on becoming clients? What is your current conversion rate of leads to clients? If you do not know then it is costing you money and holding you back from growing your business.

3/ INCREASE Value Of These Clients – The final step to growing your business then is to INCREASE the value of each of your clients. There are many different strategies you want to consider here. One of the biggest mistakes I see Small Business owners making is that they don’t package their products / services correctly and they don’t value what they do sufficiently. In other words they are underselling their worth in the market place. You want to fix this asap. How can you increase the value of each of your clients?

If you are not getting the RESULTS you are looking for from your business then what you need to fix are these three key areas above. Now for the good news …

You only need to make incremental improvements in each of these three areas to make substantial increases in overall business growth.

Let’s look at an example for a moment of say a Business Coach with the following numbers:

- Number of Leads per month 50 (Of which 5 turn into genuine prospects)
- Conversion Rate 4%
- Number of Clients per month 2
- Value of Each Client $5,000

Therefore on these numbers this Business Coach would be doing appx $120,000 revenue per annum.

So what would happen if we focused on the 3 key areas and made a modest improvement of just 10% in these 3 areas? Well now the numbers look like this:

- Number of Leads per month 55 (Of which 5.5 turn into genuine prospects)
- Conversion Rate 4.4%
- Number of Clients per month 2.4
- Value of Each Client $5,500

Now the Business Coach has increased revenue to $158,400 which is an increase of $38,400. This is an increase in their business of 32%.

What happens if you developed the right SYSTEMS in each of these three areas, and implemented them with the right guidance and created a 30% increment in each of these three areas? Now it gets exciting …

- Number of Leads per month 65 (Of which 6.5 turn into genuine prospects)
- Conversion Rate 5.2%
- Number of Clients per month 3.3
- Value of Each Client $6,500

This increases revenue now to $257,400 which is more than double the size of your business, or a 119% increase in your business. (Note: You may not be a Business Coach however the same principles apply).

So could you achieve an increment of 30% in the three key areas? Well lets look at this example … is it possible to ATTRACT 15 more leads a month? Could you really improve your CONVERSION rate by 1.2%? Is it realistic to expect your client value to INCREASE by $1,500?

The answer to all of these questions is YES of course … these are not dramatic increases. Combined though they can make a dramatic difference in your business results.

So if you are looking to increase your business right now and create greater success then what you will want to do is put all of your FOCUS on making incremental improvements in these three key areas of your business.

Will this work for you in your business? Good question … we have developed a Business Growth Calculator which will enable you to plug in your numbers and see what effect it will have on your business when you increase these three key areas. Try out the Business Growth Calculator here.

Request the FREE CD & Report ’119% Business Growth In 90 Days’ by clicking here

Popularity: 18% [?]

Are you a small business owner looking to grow your business?

Did you know you can grow your business by as much as 119% just by making small incremental improvements in 3 key areas of your business? The three key areas to focus on are:

1/ ATTRACT More Leads

2/ Convert More Leads Into Clients

3/ Increase the Value Of Each Client

When you make just a 30% increase in each of these areas your overall business growth will be 119%!

For a FREE CD & Report that reveals ‘How To Achieve 119% Business Growth In 3 Easy Steps’ visit the Profit Minute ‘ web site today

Popularity: 19% [?]

Why Your Prospects Are Saying No

Are you frustrated with hearing NO all the time from your prospective clients? Usually it is because instead of us leading them to a place of experiencing positive yes decision emotions we have let them remain in a state of fear or uncertainty.

Often the words the prospect uses to explain why they are not going ahead can be confusing as they attempt to articulate their unconscious feelings of fear or uncertainty. Almost invariably though the reasons they say no fall into one of the following categories:

Lets look at these four NO reasons a bit more closely so we understand exactly what is motivating them. The four reasons for a no are:

1. No Need – There are two possible scenarios here.

One is that you have spent time asking the right questions and analysing their situation only to discover that they genuinely do not have a need that your products or service can satisfy. If that is the case then your only option is to thank them for their time and walk away.

The second and more likely scenario is that you have not asked the right questions in the right way in the presence of strong rapport to unearth the prospects true and genuine needs.

If you are consistently struggling to have prospects recognise that your product or service will help them then it is likely you are not helping them to identify their true needs. If so focus on using the questioning model and developing your skills in this area more.

2. No Trust – If there is a lack of trust then the underlying emotion is fear. Usually fear that you or your company will rip them off, the product won’t do what you said it would, you won’t deliver it on time etc. It stems from a lack of certainty about you and your company and the products / service you represent.

The key to overcoming the no trust barrier is to focus on developing your rapport and communication skills. Developing an unconscious rapport is highly effective to removing a lack of trust in your prospect.

Another area to focus on is how you establish credibility in your presentation including providing background information on your company, providing your personal credentials, providing customer testimonials and offering them a money back guarantee of your service.

No trust is rarely an issue if you are referred into the opportunity.

3. No Urgency – A lack of urgency in your prospect is an extremely frustrating place to have them. Often this is where you will hear them say that they will think it over.

On the one hand a lack of urgency is good because you have gotten past the no need and no trust barriers. So you have skilfully moved them past the fear of dealing with you to at least having enough interest in you product or service to think it over.

The challenge of course is that they rarely think it over because there just isn’t enough urgency or drive to implement your solution.

To resolve lack of urgency you need to focus on identifying the pain of their current situation and of not acting. Once you know specifically what this is then keep pressing it as it will motivate them further.

Simultaneously you need to learn to mentally lead them to thinking about how great it will be once they have your product or service as the solution. So in effect you are using the pain of not acting to motivate them and then lead them mentally to experiencing the pleasure of having gone ahead.

4. No Money – From time to time you will come across those prospects who have a genuine need that is causing them pain, they like you and your company and have a sense of urgency about your solution … they just are not able to finance the solution.

There is no easy way around this challenge other than to provide flexibility in how you deal with customers. This is easier to do if you are a business owner of an SME and make all of the decisions. You need to assess every opportunity on the basis of its commercial merits.

Often no money actually means your product or service is more than they expected. Without the careful use of questioning you may never find this out.

Recently I was coaching a client who sold kitchen renovations. They were top of the range and nearly always more expensive than competitors. She was often faced with the ‘it’s too much we cant afford it’ objection and as a result was missing some sales.

We taught her to question this objection by asking how much to much is it. So if the kitchen was quoted at $15,000 the prospect might come back and say they only budgeted for $12,000.

The common mistake most sales people make at this point is that they think they have to make a $15,000 sale which is why they are losing sales. The reality is that the prospect has already spent the $12,000 in their mind to get what they want.

In this case the only sale that needs to be made is a $3,000 sale. This is easily dealt with by breaking the difference down and highlighting the added advantages of your solution compared to competitions.

So a question for you … if you are hearing NO regularly then which of these four categories is it usually falling in? I find that a lot of the time for most Small Business owners they get the same NO reasons over and over. When you identify them you are then in a position to be able to take action and make some changes.

Have You Read The Controversial Report …

‘Why Small Business Owners
Suck At Sales’

Popularity: 22% [?]

PRESS RELEASE

A controversial new report on why small business owners suck at selling and how it is holding them back from success has been leaked!

The report written by Australia’s leading Attraction Marketing Specialist Rod Moore details why most small business owners fail to enjoy the success they deserve in business.

It all comes down to one thing says Moore … ‘A basic lack of sales ability!’. The problem with small business is that they let basically anyone start a small business even if they are not adequately equipped the necessary skills to achieve success in small business.

According to Moore one of the most important factors in success in small business is your ability to be able to firstly ATTRACT potential clients and secondly to be able to SELL them on your product or service. Without these skills small business owners fail.

The leaked report was available at ‘Download Leaked Report – Selling For Small Business Owners’ but may be removed at any time.

Popularity: 14% [?]

Here are the links to all of the 2009 issues of the Attraction Marketing Newsletter:

• Setting Your 2009 Business Goals
• Growing Your Business In 3 Easy Steps
• Increase Your Revenue By 107% Through Incremental Improvements
• Moving The Free Line …
• The Secret To Using Direct Mail In Small Business …
• The Power Of Saying Thanks …
• Are You Networking For Sales or Raving Fans?
• Is Your Sales Presentation Costing You Money?
• Is Your Target Market Tweeting?
• The Two Economies And How To Take Advantage
• Five Tips For More Effective Networking
• Empowering Your Customers To Sell For You
• The Power Of Press Releases
• Search Engine Optimisation
• Niche Marketing Fears
• Overcome Your Prospects Scepticism
• Mastering The Marketing Of Your Business
• Four Key Areas To Differentiate Yourself
• Developing An Effective Marketing Plan
• How To Handle Objections Without Being Pushy
• Reaching Agreement When Selling

Popularity: 25% [?]

Looking to improve your marketing?

In 2009 let me show you how to ATTRACT more clients to your business than you can handle. For a limited time only we are giving away a FREE Marketing CD titled ‘The Ultimate Secret To Marketing Success’ (Valued at $77).

Learn about the biggest marketing mistakes most small business owners make and what to do to fix them. You will also learn the 7 keys to ATTRACTING more clients.

Grab a copy at:

http://www.AttractionMarketingRevealed.com

Popularity: 31% [?]

Claude Hopkins is a man who knew a thing or two about Advertising …

He was one of the legendary Copywriters and Advertising men at the turn of the last century. To this day his book ‘Scientific Advertising’ is considered one of the great classics in marketing and is a must read for all marketers.

So what made Claude so great?

Well many things really … but one thing that really stood out for me is his ability to explain the not so obvious in his marketing materials.

Often what he included in his advertisments were things that were not obvious to the customer … but plainly obvious to the company making the product or service. In fact in most cases the company in question simply ignored many of the key selling features of their product or service simply because they overlooked them as being to obvious.

For example … Claude was asked to come and consult to Schiltz Beer company. Take a look at one of his Ads for Schiltz:

In this Ad Hopkins goes to some length to describe the process of manufacturing of Schiltz Beer. He uses language like … ‘All beer is cooled in a plate glass rooms, in filtered air’ to describe the purity of the beer. What he is doing in essence is describing the not so obvious process of how beer is manufactured to the end customer. Remember that to the Schiltz beer company this was just there standard everyday process so it was very obvious to them.

Now when he first proposed to the owners of Schlitz Beer that he describe the process they went through they exclaimed that this approach would not work as this is how all beer manufacturers make beer.

As Claude pointed out though … while that may be the case (ie all beer manufacturers follow the same process) no one was pointing this out to the customer. In other words … no one was using this to their advantage.

So in a series of Ads Claude highlighted the exact process used by Schlitz beer and naturally sales of this beer went through the roof. Schlitz beer remained number one for a decade as a result. Simply by pointing out and explaining the process they were able to dominate their market.

Naturally a number of the other beer manufacturers tried to play catch up. They used the same process so they tried to market the same story but they had lost the first to market advantage. To the end consumer it sounded a bit like me-too-ism.

So what is it that you do in your business that is obvious to you … but may not be obvious to your target market? What is common amongst your competitors … yet if you explained it in your marketing might give you a first to market advantage?

People love to understand the process you will take them through. This is especially true with professional services. If you take the time to lay out your process or step-by-step system to them it helps your prospective client to feel a level of comfort that they are in safe hands.

Right now I can almost assure you that your competitors are not marketing the obvious for your industry. Why don’t you decide to the be the first to do so and gain a first to market advantage?

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Get your copy of The Attraction Marketing System for just $497 by going here www.TheAttractionMarketingSystem.com

Popularity: 12% [?]