PRESS RELEASE

A controversial new report on why small business owners suck at selling and how it is holding them back from success has been leaked!

The report written by Australia’s leading Attraction Marketing Specialist Rod Moore details why most small business owners fail to enjoy the success they deserve in business.

It all comes down to one thing says Moore … ‘A basic lack of sales ability!’. The problem with small business is that they let basically anyone start a small business even if they are not adequately equipped the necessary skills to achieve success in small business.

According to Moore one of the most important factors in success in small business is your ability to be able to firstly ATTRACT potential clients and secondly to be able to SELL them on your product or service. Without these skills small business owners fail.

The leaked report was available at ‘Download Leaked Report – Selling For Small Business Owners’ but may be removed at any time.

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In 2009 let me show you how to ATTRACT more clients to your business than you can handle. For a limited time only we are giving away a FREE Marketing CD titled ‘The Ultimate Secret To Marketing Success’ (Valued at $77).

Learn about the biggest marketing mistakes most small business owners make and what to do to fix them. You will also learn the 7 keys to ATTRACTING more clients.

Grab a copy at:

http://www.AttractionMarketingRevealed.com

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What is TOMA?

It is Top Of Mind Awareness!

You want to own the mindspace of your customers, past customers, business contacts, target market, prospects for your business category.

When you effectively create TOMA you will start a flood of REFERRALS into your business leading to more customers, clients, cash flow and profits. It is the ultimate way to grow your business.

So I am constantly on the look out for ways to gain TOMA.

When I came across Send Out Cards (recently launched in Australia) I instantly recognised that this is the ideal system for all Small Business owners to create TOMA.

Watch this brief video titled ‘The REFERRAL Movie’ to find out how easy it can be for you to ATTRACT more referrals using Send Out Cards:

www.TOMASystem.com

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Firstly what is a Raving Fan?

A Raving Fan to me is someone who is so passionate about your business and the work you do that they feel compelled to tell everyone they know.

As I have a need to measure things I like to put metrics around such concepts. So the way I identify Raving Fans is by the number of direct referrals that turn into paying clients. A true Raving Fan to me then is someone who refers at least one paying client a year to me.

Think about this … Imagine if you have 100 or more Raving Fans out in the market place who each refer you a minimum of 1 new paying client. How different would your business look?

Now I am assuming I do not need to tell you the power of a referral from a Raving Fan. Referred prospects come to you pre-sold generally and ready to use your product or service. Typically referred prospects do not need to be moved through the know you, like you and trust you phases before they will make a positive decision.

So why would someone become a Raving Fan of you and your business?

Well there are many reasons …

Some people will do it for LOVE! They just love what you do and what you stand for. They love to hear about the success you are having with your other clients … and they basically just fall in love with everything you do. These people typically love to spread the love!

Some people will do it because of RESULTS. You have helped them achieve such great results and they naturally want to help others they know to achieve similar results. So they will refer people they know looking for similar results. (Note: Often these people do not need to have used your product or service if they have heard about the results others are getting)

Some people will do it for MONEY. There are some people out there who are Raving Fans but it takes a little incentive like money to motivate these people to tell everyone they know about you. So consider setting up Joint Venture relationships where you pay a percentage of revenue from referrals.

Some people will do it for POSITIONING. A lot of people will refer you on to everyone they know because they want to position themselves amongst their own networks as someone who is well connected, in the know and influential.

Some people will do it to add VALUE. Many people can see the value you add to your clients and will refer you onto their networks or database to add value to them. By doing so their value goes up in the eyes of their database or networks.

Knowing why people would become a Raving Fan of you and your business enables you to develop strategies around creating more Raving Fans.

Is it possible to systematically create Raving Fans?

Yes absolutely …

[Sidenote: In tonights Inner Circle Live Coaching Call we will be talking in depth about how to create Raving Fans in your business]

In fact here are five things you can do starting today to create more Raving Fans in your business:

1/ Communicate a Vision – You are more likley to attract Raving Fans to your business when you have a big VISION for your business and you communicate it often. People will buy into your vision. They will want to support you and do everything they can to help you achieve it. Your business has to be about more than just making money … it has to be about striving to fulfill a big empowering VISION. When you develop this and communicate to people they will naturally want to help you and become more inclined to rave about you to all they know.

2/ Take A Stand – If you want people to rave about you then you need to take a stand in your industry. If you are plain vanila everyday run of the mill in your approach to your business (ie boring) then people will not be that interested in what you do. If there is no interest then there will be few referrals. Instead take a stand. Be unique. Be controversial. Stand out from the crowd. Develop strong opinions and communicate them. When you do two things will happen … some people will give you negative feedback … BUT lots more will love you because there is something different about you.

3/ Make It Easy – You want to make it easy for people to refer you onto others. To do this you can develop a range of referal devices. When we market our seminars for instance as soon as you register you are asked to refer three friends. We also send out printed tickets promoting our seminas with a value of $97. We ask people to pass them on. Having a good quality ticket like this makes it more difficult to throw them in the rubbish and more likley they will pass them on. What referral devices can you create that will make it easy for people to pass them on and thus create referrals for you.

4/ Educate Them – One of the most important things you can do is tell people that you love to get referrals. In fact you want to let them know that a large part of your business is based on referrals and that you would really appreciate it if they can refer new clients to you. If you do not let them know they may not ever think that you want referrals. So educate them.

5/ Reward & Acknowledge – When you receive a referral from a Raving Fan you want to thank them, keep them in the loop of how things are progressing and reward them. It does not take much to pick up the phone and say ‘Thanks!’. Nor does it take a lot of effort to let them know how things are progressing. Another strategy is to publicly acknowledge them for the referral.

If you apply these five strategies to your business you will find that the number of Raving Fans you develop will increase over time. Treat your Raving Fans like GOLD.

Build the right strategy to create Raving Fans and your Raving Fans will build your business!

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So it was great to receive this email from our Inner Circle Gold Members Jo & Rick Harrison of Soulmate Success recently. They have only joined the Inner Circle a month ago but have already begun to apply a lot of the ideas and concepts behind what we have been teaching Inner Circle members.

“I have to say that I have become a “raving fan”… in a very short period of time!!! My husband is seriously worried about me as all hears is “Rod this and Rod that…” Actually he is very happy as we are very clear now thanks to what you have shared with us that we will never have a shortage of clients!!! Ever!! I believe you have increased the leads we will get on our current market strategy by at least 30% compared to what we had in mind. Not to mention the peace of mind having the 47+ generation lead ideas gives us… knowing to focus on a few to master and that there are always more, with them all gaining momentum – it is very exciting!!! You have been so generous – I have never received such extraordinary value! Thank you so much.” – Jo Harrison, Soulmate Success

Take a look at how they have created their Irresistible Offer which is the start of their Marketing Funnel by going here www.SecretsToSoulMateSuccess.com (Especially if you are looking for your Soul Mate)

What is great about Jo & Rick is that they are willing to learn the ideas and strategies to market their business more effectively … and then they IMPLEMENT it all. So many people develop an intellectual understanding of the concepts but fail to apply them in the real world. So well done Jo & Rick.

Become an Inner Circle Gold Member for a $1 trial … www.AttractionMarketingInnerCircle.com

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The democratic candidate campaign currently being run between Barack Obama and Hillary Clinton has been fascinating indeed.

Just take a look at You Tube as an example of how the two candidates are embracing technology.

Here are the current stats:

Barack Obama

Number of Videos Uploaded – 847
Number of Channel Views – 13,302,236
Number of Channel Subscribers – 42,416

Hiliary Clinton

Number of Videos Uploaded – 309
Number of Channel Views – 1,427,418
Number of Channel Subscribers – 12,445

It looks like Barack and his team have embraced You Tube (and no doubt other Web 2 marketing technologies) in a big way having uploaded more than double the number of videos uploaded by the Clinton campaign.

Now this in itself is not going to dramatically impact the result, however just take a look at the number of channel views … Obama and his team have achieved 12 Million more views.

That is a significant difference and may in fact be enough to have a dramatic impact on the final results.

As an interesting study take a look at the type of videos being uploaded. Barack has uploaded tons of short snippets (2 to 5 minutes long) of key moments in his speeches. They are compelling viewing and demonstrate a clear message that there is a wave of momentum swinging to Obama of people ready for change.

Clinton on the other hand chooses to upload TV ads and the like, as well as videos by other senators and notables endorsing here.

If you want to take a look at how the Democratic candidates are utilising You Tube to market themselves then follow this link:

http://au.youtube.com/youchoose

Another interesting aspect of marketing their respective campaigns through You Tube is that for the first time the people have a voice. In just one of Barack Obama’s videos there have been more than 6,000 comments left.

According to Seth Godin (Author of Meatball Sundae) this is one of the key marketing trends of the future … entering into a dialogue with your clients and potential clients and building a sense of community.

The question I have for you is this … ‘Is it possible that Obama is more in tune with the mood of the people in 2008 and how they are receiving information about the election campaign than Clinton?’

Also … have you been following along on You Tube with the election campaign and how is it impacting your views in the race?

What can we learn about effective marketing utilising new media such as You Tube for your small business?

Leave your comments and thoughts.

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