Client Attraction System

The Attraction Marketing Associates web site has now been launched. The Attraction Marketing Associates is a global network of like minded independent business coached and marketing coaches. For those looking to build a successful business as a buiness coach or marketing coach will find lots of valuable information on how they can build a successful six figure plus business.

Visit the Attraction Marketing Associates website

Popularity: 2% [?]

By Sue Papadoulis

Here’s my 10-step plan to writing a good media release.

1. Get the layout right: You need:

- a headline sentence in bold
- followed by an opening paragraph
- followed by a text that supports your headline and opening paragraph
- followed by contact details

2. Create a great headline: This needs to sum up the media release contents in a concise manner – just as a newspaper headline does. Keep it to one short sentence.

3. Write a snappy opening sentence. Your opening sentence can be just as important as the headline in attracting interest from a journalist who may scan this alone and determine whether or not the entire story is of interest. Remember, also these words are also indexed by search engines so if you’re putting your release online, add some key words.

4. Support your headline and opener with quality text: The remaining text supports your story and must answer the questions of who, what, when, where, how and why. Write the text in the format used by your target media outlet. For example if you’re targeting a local paper, write it as a newspaper article – the sure sign of a great media release is when you read it word for word in the paper.

5. Use quotations. Quote yourself high up in the release – in the second or third sentence. Keep quotes short, sharp and newsworthy (often referred to by the media as a ‘grab’ which summarises the main point of the story).

6. Include an expert if possible. If you can find a third party to support your position it will give you and your release instant credibility and move it away from being a promotional piece into the realm of serious news story.

7. Provide full contact details. Include your name, landline, mobile phone number, email address and web address.

8. Try to keep it to one page. More than 1.5 pages and a journalist just won’t read it.

9. Offer images and make yourself available for an interview. Often, a journalist will want to do an interview rather than lifting quotes directly from a media release. A media outlet may be happy to use your images, or they may want to take photographs themselves, so make yourself available.

10. Send it out! Develop a list of targeted media outlets, and don’t overlook online PR release sites such as www.free-press-release.com and www.prweb.com.

© 2009 Home Biz Chicks

Online entrepreneur, former journalist and public relations executive Sue Papadoulis publishes the popular e-newsletter Smart Biz Chicks. If you’re ready to jump-start your home business to make more money and have more fun and free time, get your FREE tips and FREE report “How to Generate Free Publicity for Your Home-Based Business” now at http://www.homebizchicks.com.

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FREE Webinar – “How to Generate Free Publicity for Your Business”

“How to Generate Free Publicity for Your Business” Free Webinar, 3 Feb: Put your business on the fast track by scoring thousands of dollars of media coverage! On this live webinar you’ll be shown step-by-step how to generate free media attention that will explode your customer base, increase sales and give you the “Expert” status you deserve. Register today by clicking here

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Popularity: 10% [?]

Michael Port author of Book Yourself Solid talks about getting a Return On Investment. Great information. For a FREE CD & Report titled ‘119% Business Growth In The Next 90 Days’ visit Profit Minute

Popularity: 15% [?]

Small Business Marketing expert Dan Kennedy discusses Price Elasticity and selling to the affluent.

FREE CD & Report ‘119% Business Growth In 90 Days’ Available at Profit Minute

Popularity: 18% [?]

Here are the links to all of the 2009 issues of the Attraction Marketing Newsletter:

• Setting Your 2009 Business Goals
• Growing Your Business In 3 Easy Steps
• Increase Your Revenue By 107% Through Incremental Improvements
• Moving The Free Line …
• The Secret To Using Direct Mail In Small Business …
• The Power Of Saying Thanks …
• Are You Networking For Sales or Raving Fans?
• Is Your Sales Presentation Costing You Money?
• Is Your Target Market Tweeting?
• The Two Economies And How To Take Advantage
• Five Tips For More Effective Networking
• Empowering Your Customers To Sell For You
• The Power Of Press Releases
• Search Engine Optimisation
• Niche Marketing Fears
• Overcome Your Prospects Scepticism
• Mastering The Marketing Of Your Business
• Four Key Areas To Differentiate Yourself
• Developing An Effective Marketing Plan
• How To Handle Objections Without Being Pushy
• Reaching Agreement When Selling

Popularity: 23% [?]

Looking to improve your marketing?

In 2009 let me show you how to ATTRACT more clients to your business than you can handle. For a limited time only we are giving away a FREE Marketing CD titled ‘The Ultimate Secret To Marketing Success’ (Valued at $77).

Learn about the biggest marketing mistakes most small business owners make and what to do to fix them. You will also learn the 7 keys to ATTRACTING more clients.

Grab a copy at:

http://www.AttractionMarketingRevealed.com

Popularity: 28% [?]

Claude Hopkins is a man who knew a thing or two about Advertising …

He was one of the legendary Copywriters and Advertising men at the turn of the last century. To this day his book ‘Scientific Advertising’ is considered one of the great classics in marketing and is a must read for all marketers.

So what made Claude so great?

Well many things really … but one thing that really stood out for me is his ability to explain the not so obvious in his marketing materials.

Often what he included in his advertisments were things that were not obvious to the customer … but plainly obvious to the company making the product or service. In fact in most cases the company in question simply ignored many of the key selling features of their product or service simply because they overlooked them as being to obvious.

For example … Claude was asked to come and consult to Schiltz Beer company. Take a look at one of his Ads for Schiltz:

In this Ad Hopkins goes to some length to describe the process of manufacturing of Schiltz Beer. He uses language like … ‘All beer is cooled in a plate glass rooms, in filtered air’ to describe the purity of the beer. What he is doing in essence is describing the not so obvious process of how beer is manufactured to the end customer. Remember that to the Schiltz beer company this was just there standard everyday process so it was very obvious to them.

Now when he first proposed to the owners of Schlitz Beer that he describe the process they went through they exclaimed that this approach would not work as this is how all beer manufacturers make beer.

As Claude pointed out though … while that may be the case (ie all beer manufacturers follow the same process) no one was pointing this out to the customer. In other words … no one was using this to their advantage.

So in a series of Ads Claude highlighted the exact process used by Schlitz beer and naturally sales of this beer went through the roof. Schlitz beer remained number one for a decade as a result. Simply by pointing out and explaining the process they were able to dominate their market.

Naturally a number of the other beer manufacturers tried to play catch up. They used the same process so they tried to market the same story but they had lost the first to market advantage. To the end consumer it sounded a bit like me-too-ism.

So what is it that you do in your business that is obvious to you … but may not be obvious to your target market? What is common amongst your competitors … yet if you explained it in your marketing might give you a first to market advantage?

People love to understand the process you will take them through. This is especially true with professional services. If you take the time to lay out your process or step-by-step system to them it helps your prospective client to feel a level of comfort that they are in safe hands.

Right now I can almost assure you that your competitors are not marketing the obvious for your industry. Why don’t you decide to the be the first to do so and gain a first to market advantage?

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Get your copy of The Attraction Marketing System for just $497 by going here www.TheAttractionMarketingSystem.com

Popularity: 12% [?]

If you are in Small Business or are an Entrepreneur then you will want to join us for the worlds first ever “Mega Networking & Referral Event”. There has never been an event quite like this one.

At the event we are giving you 10 different opportunities for you to promote your business. You will have the chance to:

* Meet New Business Contacts
* Generate Referrals
* Identify & Establish New Joint Venture Partnerships
* Attract New Clients
* Plus … You will hear from leading Australian Business Growth Specialists

To place yourself on the Priority Notification List and be the first to hear all of the details when we officially launch head over to:

http://www.MegaNetworkingEvent.com

Popularity: 93% [?]

Are you a small business owner looking to ATTRACT more REFERRALS?

If so then you will be interested in this …

For a short time only we are giving away a FREE CD by Referral Marketing expert David Frey titled ‘How To Get All The REFERRALS You Can Handle’.

This CD is a must for every business owner.

Request your copy before they are all gone here:

http://www.AttractReferralsCD.com

Popularity: 19% [?]

Many of you who read the Profit Minute Blog regularly will know that I am a great believer in creating TOMA.

What is TOMA?

It is Top Of Mind Awareness!

You want to own the mindspace of your customers, past customers, business contacts, target market, prospects for your business category.

When you effectively create TOMA you will start a flood of REFERRALS into your business leading to more customers, clients, cash flow and profits. It is the ultimate way to grow your business.

So I am constantly on the look out for ways to gain TOMA.

When I came across Send Out Cards (recently launched in Australia) I instantly recognised that this is the ideal system for all Small Business owners to create TOMA.

Watch this brief video titled ‘The REFERRAL Movie’ to find out how easy it can be for you to ATTRACT more referrals using Send Out Cards:

www.TOMASystem.com

Popularity: 18% [?]