Direct Response Marketing

If you are in Small Business or are an Entrepreneur then you will want to join us for the worlds first ever “Mega Networking & Referral Event”. There has never been an event quite like this one.

At the event we are giving you 10 different opportunities for you to promote your business. You will have the chance to:

* Meet New Business Contacts
* Generate Referrals
* Identify & Establish New Joint Venture Partnerships
* Attract New Clients
* Plus … You will hear from leading Australian Business Growth Specialists

To place yourself on the Priority Notification List and be the first to hear all of the details when we officially launch head over to:

http://www.MegaNetworkingEvent.com

Popularity: 43% [?]

Well there were so many lessons learnt at the recent InfoMarketing Summit put on by Dan Kennedy and Bill Glazer. So many in fact it will take me a week to go through all of my notes and compile the results …

For now though let me share with you three key lessons that really resonated with me:

1/ Stop Selling and Start Giving - This is a lesson that I learnt from many of the speakers at the event. The first key speaker to bring this up was the legendary underground Internet marketer Eben Pagan. Eben is a young guy doing $20 million a year in sales on the Internet with all of his staff being 100% virtual. In other words … he has no office full of staff!

Eben attributed much of his success to the the philosophy of giving first. His belief is that the more you are prepared to give away of information the more you will attract potential clients to you. Now here was the real kicker … Eben says give away your best and most valuable information (or expertise, advice, coaching or consulting) if you want to grow a massive business. Why? When people see how much you are prepared to give away the more they want to find out what else is there.

Its worked for Eban … hes doing $20 million a year in online sales.

The second person to really bring this message home to me was Fabienne Fredrickson. Fabienne took her business from around $200,000 a year to over a million in one year by applying effective marketing strategies.

What was the key for her?

Giving away great valuable information. Instead of giving away digital downloadable information she switched to giving away a FREE Audio CD posted in the mail. This one simple shift of giving more grew her database from 5,000 to 12,000. There is definite truth that the size of the database that you have a relationship with is directly proportional to your income.

Now many people will resist this idea. Giving away a free CD is going to cost you at least $2 or $3 per CD. So there are some keys to how you monetise this strategy which I will be sharing with our Inner Circle members.

Interestingly … one of the speakers at the even just tried the old sell sell sell model. She gave very little content and what she did give was gimmicky at best … and guess what? Her back of room sales were terrible. On the other hand Eben Pagan gave huge amounts of value in his talk and created a flood of sales after.

2/ Frequency & Consistency Of Contact - In marketing the InfoMarketing Summit Dan Kennedy made mention of the fact that they had built in 101 marketing touches about the event. They started the campaign more than 6 months out and frequently and consistently touched their database in a variety of ways about the event.

He also revealed that there are more than 700 email messages preloaded into his autoresponder system. So if you get onto one of their databases you will hear from them virtually every day until you buy and become a customer or you die, or unsubscribe.

The contact from Dan Kennedy’s company is defintiely frequent and consistent. As a result they are always at the front of your mind. As a Gold + member of Dan’s coaching group I am constantly reminded of the value he brings to the relationship. He is frequent in contact and prolific in his marketing … hhhmmm I wonder if that is why he gets about in his private company jet.

Now many people who are busy building a database fail to consistently and frequently keep in touch and market to them. This is a mistake … when you do get around to contacting them they will have either forgotten you, forgotten your message, or simply lost interest. You should never let this happen.

Ok … so you are probably thinking that you don’t want to market to your database to much in case you offend them and they leave, or unsubscribe or even worse … complain, right? Well if you are thinking that then you are correct. Some will leave, unsubscribe and call you bad names. Its a small percentage and truth is these people will probably never become clients anyway. So focus on the other 98%.

The other 98% will start to feel more closely bonded to you and will start to percieve you as the answer to their problems.

So increase the frequency and consistency of contact with your database.

3/ 100 leads or 100 ways - Again I was reminded of the importance of having multiple lead generation sources. Most people rely on just one or two ways to generate leads. This is okay BUT you are probably missing out on many more leads you could have got.

Dan often explains that most people he comes across are looking for one way to generate 100 new customers. He explains to them that he doesn’t know one way to generate 100 customers but he probably knows 100 ways to generate one new customer.

The point is … you need to implement many more lead generation sources into your business. You need to have multiple ways to attract clients. Do not rely on the one or two you currently have. Exand them and keep adding new approaches to lead generation.

Well this is just a small sample of what we will be covering in our Inner Circle members webinar on the 17th October. If you want to learn more then please take up your last real chance to get a $1 30 day trial.

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Get your copy of The Attraction Marketing System for just $497 by going here www.TheAttractionMarketingSystem.com

Popularity: 13% [?]

Are you a small business owner looking to ATTRACT more REFERRALS?

If so then you will be interested in this …

For a short time only we are giving away a FREE CD by Referral Marketing expert David Frey titled ‘How To Get All The REFERRALS You Can Handle’.

This CD is a must for every business owner.

Request your copy before they are all gone here:

http://www.AttractReferralsCD.com

Popularity: 17% [?]

I am currently studying the legendary copywriter John Carltons program ‘Kick Ass Copywriting Secrets of A Marketing Rebel’. If you are interested in learning to become a great copywriter then I suggest you check out John’s program.

Here he is talking about creating a USP for your business:

If you are looking for a copywriter to help you increase sales then why not find one who creates hypnotic copy? Take a look at:

http://www.HypnoticCopywriter.com

Popularity: 16% [?]

There is no doubt that marketing via online VIDEO has become one of the best ways to gain exposure for your product or service if used correctly. Recent technology advances combined with the fact that more and more people have broadband connections means that video has become a viable marketing media.

We have all heard of the You Tube videos that go viral and get exposure to millions of people … but can this power of video really help you market your business? The answer is absolutely YES. In fact it is my belief that in the future video will be the dominant format online.

There are many reasons why but consider this:

- Video allows people to get to know you FAST!
- Video engages a range of senses
- Video can be distributed on mass globally
- Best of all … Its FREE!!!!

While you may not get millions of viewers to your videos you can certainly get hundreds of thousands of views for your videos. Think about it … thousands of new prospects being exposed to your business for free. How much would you need to invest in more traditional media to reach these people?

Just one of my videos has had over 16,000 views generating me lots of leads for one business I am involved in.

So what sort of videos should you create?

Well you want to create videos that are:

- Short in length (2 to 5 minutes)
- Focused on one topic
- Add value to someones life
- Talk directly to your Target Market
- Offer a solution
- Make it personal
- Has a call to ACTION … the next step.

You do not want you videos to be overly sales oriented. You are better off giving as much VALUE in your videos as you can. Always though have a call to ACTION … lead them to the next step in your marketing funnel.

Video marketing is an ideal way to generate FREE visibility in your target market. Once you have their ATTENTION and provide something of VALUE to them then lead them to the next step in your marketing funnel. Usually this is to take up some sort of IRRESISTIBLE OFFER so that you can get them into your database.

There are hundreds of sites that you can upload your videos to including You Tube, Google, and Blip.TV. There are lots out there but just start out by uploading videos to these main sites first.

Take a look at some of my videos to get some ideas on how to put them together.

If you are looking to ATTRACT more new clients than you can handle then start using VIDEO as a key part of your online marketing strategy.

By the way … as a demonstration of the POWER of video and the technology coming … did you watch my Presidential Election VIDEO? The link was above … if not here it is again.

Popularity: 17% [?]

Discover how to use Attraction Marketing In your Small Business:

www.AttractionMarketingRevealed.com

Popularity: 29% [?]

Recently I was talking with a new client who mentioned something that I have heard a few times before.

It was a comment along the lines of … Rod I want you to create our marketing campaign for us, and write our sales letters BUT I notice you tend to write long sales letters … can you create a shorter one for us?

This is always an interesting question / comment and one I always question. Now don’t get me wrong here … it is not that I am a big believer in long format sales letters … what I believe in is what works for your marketplace and your product.

As Dan Kennedy says … its about getting the right message to market match.

So if a short letter does the job better than I would do a short letter. If it requires a longer letter then I will do that.

When I quizzed my new client as to why he wants a shorter letter the first thing I asked is … Why … have you tested long letters and not got a good result?

Typically when I ask probing questions what comes up is that it is their personal preference. This is a huge mistake and one you want to avoid making. Your personal preference generally is not representative of what will make the marketplace take action and buy your product or service.

Here is the key though … you need TEST and MEASURE.

Find out what works best by testing and measuring a number of approaches and then do what works. Keep your personal preferences out of it.

By the way … Do you want $497 worth of Attraction Marketing Information products? Yes then go here http://www.AttractionMarketingRevealed.com

Popularity: 17% [?]

www.hypnoticcopywriter.com

Find Out Why Hypnotic Copywriting Helps You Make Sales!

Popularity: 20% [?]

Word is getting out …

I guess it is because my client attraction system for coaches is so powerful.

Life Coaches & Business Coaches have heard about my system.

It is a system that attracts new coaching clients to you … almost like magic (but not quite). It is however the system I used to fill my pipeline with loads of new clients eager for coaching.

Today … Marketing Consultant David Newton of Today Biz rang me from Brisbane, Australia and asked if he could get the scoop. Could he be the first to reveal my attraction marketing system by interviewing me for his clients.

At first I was reluctant … but I knew you would want to be one of the first to know.

So if you are a coach, life coach or business coach … then you will want to listen in to the 44m 45sec interview as David asks me everything you need to know. I reveal my complete system and the key concepts behind it for attracting new coaching clients.

Take a listen:

http://www.AttractNewCoachingClients.com

Oh … I almost forgot … you will want to tell other coaches that you know to go to this site as well. Shortly we will be making our client attraction system available to just 50 coaches worldwide … thats not many when you think about it …

Popularity: 34% [?]

As a life coach chances are good to excellent that at some stage you have scratched your head and wondered …

‘How do I market my life coaching business?’

or

‘Where do I find new clients interested in using my life coaching services?’

No doubt you are keen to attract a steady flow of new life coaching clients to you, and I am sure you do not want to come across as the pushy sales type, right?

Most life coaches will invest anywhere from $3,000 to $20,000 becoming a certified coach through one of the many coaching schools that are available.

Then they invest from $2,500 to $10,000 on a flashy looking web site, new business cards and maybe a marketing flyer or two.

More than one life coach has paid good money for display ads that build your image and brand.

Then you wait … hoping the phone rings with a steady stream of eager new clients.

hhmmm …

Okay so you decide to become proactive and start attending networking events to meet people. Who knows, you may pick up some clients at a good networking event.

The real problem though is that life coaching requires a particular marketing strategy. It is a strategy of attraction … a system designed to lead people directly to you who want to become your client.

Those super successful life coach’s that you hear about have developed an attraction marketing system. They have either done it strategically or intuitively … either way the result is the same. They have created a pipeline full of people who have their credit card in hand ready to commence work with you.

The first key to this attraction marketing system is the lead generation component.

In the next few weeks we will be releasing an opportunity for only 50 life coach’s worldwide to have a customised client attraction system developed just for you. The system will help you to attract more potential life coaching clients than you may currently have dreamed of.

Keep your eye on this blog for more details (if you are a life coach then you will want to shoot me through an email and let me know you are interested to find out more)

For now though … I want to give you a gift. Listen into this audio recording of ‘How To Market Your Life Coaching Business’

Download ‘How To Market Life Coaching’

Popularity: 56% [?]