Internet Marketing

I have to admit when it came to Twitter I was just a little skeptical!

For most Small Business owners I just could not see how YOU can use Twitter to ATTRACT more clients to you. I saw many spend hours on Twitter with little to no return on their time.

That was until I came across John Ritskowitz.

John has put together a comprehensive video training program on how to use Twitter to ATTRACT a ton of new clients. John shows you how to apply Attraction Marketing to Twitter for small business owners.

I was so impressed with John’s training on Twitter that I decided to buy the rights to these videos.

You should take a look …

http://www.TwitterAttractionMarketing.com

What I like about John’s approach is his focus on attracting qualified prospects on Twitter as opposed to just more followers.

Makes sense … After you check this out you will see how practically any business (including
yours) can attract more clients on Twitter.

Popularity: 13% [?]

FREE WEBINAR – How To ATTRACT More Clients Online To Your Small Business!

My private one on one clients often ask me what I think is the number one media to use today and in the future to ATTRACT more clients to their small business. My answer is always the same …

INTERNET!!!

Of course I know that you know that already … but here is the thing I have discovered … while most small business owners have a website today very few of them actually attract many highly profitable clients from their websites. Its easy to waste lots of time online updating your friends on Twitter about what you had for lunch … but that does not put money in the bank!

That’s why I am hosting this special one time only WEBINAR on ‘How To ATTRACT More Clients Online To Your Small Business.’

Its free … and its happening soon.

If you are a small business owner and you recognize that you must get better at attracting more clients from your website and your online marketing then you will want to join us for this webinar.

Get the full details and register free here:

http://www.AttractingClientsOnline.com

Popularity: 18% [?]

Making Your Website Work – 5 Point Checklist

Having worked with hundreds of small business owners over the last few years there is one thing that I hear again and again …

My website is NOT working!

As I travel around the country doing my Attraction Marketing Seminars I always ask ‘Who has a website for their business?’ and nearly all the hands go up. Then I ask … ‘Who gets more business than they can handle from their website?’ … and of course very few hands go up.

What this means is they are simply not getting the RESULTS they had hoped to get from their website. By results I mean … MONEY IN THE BANK!

Now there are a number of different reasons to have a website such as providing better customer service, training etc … however I am talking here to the small business owner whose primary FOCUS should be on getting the next paying client … so in the context of this article that is what we will focus on.

I have been marketing online via websites for a number of years now and have experimented with many different types of sites. There is always one consistent factor …

YOU HAVE LESS THAN 30 SECONDS!

As scary as that sounds you literally have around 30 seconds to engage the visitor to your site or they are gone forever. When ever I look at my web traffic stats I find that 85% of visitors are gone again in 30 seconds or less. It is almost always the same with my clients sites.

What this means is that people have a very short ATTENTION span online … so if your website is not set up correctly then visitors to your site will be bouncing off again as fast as they land on the site. Could this be the reason you are not getting the results you had hoped for?

Knowing that we have less than 30 seconds in most cases we must consider what our primary goal is for having the website … for me that primary goal is simple …

BUILD A DATABASE OF PROSPECTS!

That should be your primary goal for your website. Now there are a lot of secondary goals for a website of course, however first and foremost you MUST focus on leading every visitor to your site into a database (PERMISSION DATABASE) so that you then have an opportunity to build a relationship with them over time, establish your credibility, and create rapport and trust with them.

So how do we achieve this?

Lets look at a simple five point checklist that you can apply to your website:

1/ Focused – Your website needs to be tightly focused on a your target market. If your site is to general, or not conveying a specific message then people will bounce straight off your site. When people land on your site the only thing they are really intereseted in is how can this help me. Most people will look at your site because they are looking for a SOLUTION to their PROBLEM. So make sure the key message is FOCUSED on this.

2/ Irresistible Offer – As our primary goal is to have visitors to our site enter themselves into our database so that we can build a relationship over time, the easiest way to do this is make them an IRRESISTIBLE OFFER! This can not be just ‘Subscribe to my Newsletter’ …. that is not irresistible enough. You have to be prepared to giveaway something of VALUE first. Check out the Profit Minute Web Site where we give away a FREE CD & Report talking about the SOLUTION to the PROBLEM of our target market.

3/ Obvious – This may sound obvious BUT your website needs to be obvious. What I mean is that I have coached many business owners whose websites did not even make it obvious what it is they do and how they can help me. Use simple language to spell out what you do and the end benefits to your potential clients. There is some really great technology out there however that funky new button on your site that links to your BLOG may not be obvious to the average visitor to your site. Make it obvious!

4/ Direct – A good strategy is to structure your site with a number of specific steps that you want to lead your visitors through. In my example again when someone lands on the Profit Minute site my first goal is to have them request the FREE CD. After that I want them to then try out our Business Growth Calculator, watch the Webinar, and then finally to request the Marketing Audit. These steps are very clear in my mind and as such the site is designed to lead people through these steps. What steps do you want to direct visitors to your site to take?

5/ Limit Options – Finally … most websites have way too much information to be of any real value. Remember we live in a world were visitors to your website have the attention span of a nano second. So limit down the options available to your site. Once they are in your marketing funnel you can then direct them to other information at that point … not before.

If you look at your website now and compare it to these five key points. How does your site stack up? If you are not getting enough business from your site then consider rebuilding your site in alignment with these five keys.

Popularity: 16% [?]

Looking to improve your marketing?

In 2009 let me show you how to ATTRACT more clients to your business than you can handle. For a limited time only we are giving away a FREE Marketing CD titled ‘The Ultimate Secret To Marketing Success’ (Valued at $77).

Learn about the biggest marketing mistakes most small business owners make and what to do to fix them. You will also learn the 7 keys to ATTRACTING more clients.

Grab a copy at:

http://www.AttractionMarketingRevealed.com

Popularity: 28% [?]

You only have 30 seconds ….

From the moment they land on your web site you have literally 30 seconds.

Most of them do not even last that long before they click the back button!

That’s right … if you have been scratching your head wondering why the new website you just paid $5,000 for is not working to generate you leads its because the average visitor to any site stays less than 30 seconds.

If your web site fails to engage them, capture their attention and make them want to find out more then they are gone.

You have a 30 second window of opportunity.

And what is it that will get their attention and engage their interests? Great question and the answer will transform the results you get from your website marketing.

The first thing you need is an engaging headline. It needs to be the first thing they see. It needs to be obvious and intriguing … literally drawing them in. They must read this headline and feel drawn into the next stage of your website.

The websites of most coaches, consultants and other service based businesses fail to achieve this. Your eye is easily distracted with lots of images, links that take you away from the main message and typically a weak headline.

The first thing to work on is creating a persuasive engaging (almost hypnotic) headline. When you do you will gain the attention of more of the visitors to your website.

If I were you I would seriously take another look at your website marketing strategy (only if it is not working for you now). The right strategy will double or triple your business.

Read my story that transformed my website marketing into a $1,000,000 in business.

Popularity: 39% [?]

When it comes to marketing for small business many small business owners have got it wrong.

They are confusing marketing tactics with marketing strategy. Let me explain …

Marketing tactics are things that small business owners do to generate more business. They tend to be isolated attempts at acquiring clients.

Confusing marketing tactics with an inteligent marketing strategy can result in a lacklustre approach to attracting new clients, and growing your business.

Designing a new business card is a marketing tactic.

Taking out an ad in the local paper, or in a trade magazine is a marketing tactic.

Putting up a web site because you have heard it is a great way to market yourself is another marketing tactic.

Printing up a thousand glossy flyers promoting your services again is another marketing tactic.

Now there is nothing wrong with all of these marketing tactics as such. In fact they are all important to any successful business. However, if there is no well thought out marketing strategy behind each of these tactics then you will fail to fully leverage your marketing efforts.

When business gets tight, the majority of small business owners will reach first for yet another marketing tactic to bring in new business. The challenge is that they may get busy again from these tactics and so they stop marketing as they fulfill their service for the new clients.

In effect they are marketing haphazardly and with little plan or strategy behind their efforts. Sound familiar?

Its great to launch a new web site for your business (tactic) but what will you do with visitors when they find your site (strategy)?

Your marketing strategy ties all of your marketing tactics together into a synergistic system that drives your business success.

A well thought out marketing strategy can transform your business. Before you spend time and money with yet another marketing tactic stop, take time out of your business and focus on your marketing strategy.

If you need help with your marketing strategy then Profit Minute can help.

Click here to find out how.

Popularity: 14% [?]