Lead Generation

Making Your Website Work – 5 Point Checklist

Having worked with hundreds of small business owners over the last few years there is one thing that I hear again and again …

My website is NOT working!

As I travel around the country doing my Attraction Marketing Seminars I always ask ‘Who has a website for their business?’ and nearly all the hands go up. Then I ask … ‘Who gets more business than they can handle from their website?’ … and of course very few hands go up.

What this means is they are simply not getting the RESULTS they had hoped to get from their website. By results I mean … MONEY IN THE BANK!

Now there are a number of different reasons to have a website such as providing better customer service, training etc … however I am talking here to the small business owner whose primary FOCUS should be on getting the next paying client … so in the context of this article that is what we will focus on.

I have been marketing online via websites for a number of years now and have experimented with many different types of sites. There is always one consistent factor …

YOU HAVE LESS THAN 30 SECONDS!

As scary as that sounds you literally have around 30 seconds to engage the visitor to your site or they are gone forever. When ever I look at my web traffic stats I find that 85% of visitors are gone again in 30 seconds or less. It is almost always the same with my clients sites.

What this means is that people have a very short ATTENTION span online … so if your website is not set up correctly then visitors to your site will be bouncing off again as fast as they land on the site. Could this be the reason you are not getting the results you had hoped for?

Knowing that we have less than 30 seconds in most cases we must consider what our primary goal is for having the website … for me that primary goal is simple …

BUILD A DATABASE OF PROSPECTS!

That should be your primary goal for your website. Now there are a lot of secondary goals for a website of course, however first and foremost you MUST focus on leading every visitor to your site into a database (PERMISSION DATABASE) so that you then have an opportunity to build a relationship with them over time, establish your credibility, and create rapport and trust with them.

So how do we achieve this?

Lets look at a simple five point checklist that you can apply to your website:

1/ Focused – Your website needs to be tightly focused on a your target market. If your site is to general, or not conveying a specific message then people will bounce straight off your site. When people land on your site the only thing they are really intereseted in is how can this help me. Most people will look at your site because they are looking for a SOLUTION to their PROBLEM. So make sure the key message is FOCUSED on this.

2/ Irresistible Offer – As our primary goal is to have visitors to our site enter themselves into our database so that we can build a relationship over time, the easiest way to do this is make them an IRRESISTIBLE OFFER! This can not be just ‘Subscribe to my Newsletter’ …. that is not irresistible enough. You have to be prepared to giveaway something of VALUE first. Check out the Profit Minute Web Site where we give away a FREE CD & Report talking about the SOLUTION to the PROBLEM of our target market.

3/ Obvious – This may sound obvious BUT your website needs to be obvious. What I mean is that I have coached many business owners whose websites did not even make it obvious what it is they do and how they can help me. Use simple language to spell out what you do and the end benefits to your potential clients. There is some really great technology out there however that funky new button on your site that links to your BLOG may not be obvious to the average visitor to your site. Make it obvious!

4/ Direct – A good strategy is to structure your site with a number of specific steps that you want to lead your visitors through. In my example again when someone lands on the Profit Minute site my first goal is to have them request the FREE CD. After that I want them to then try out our Business Growth Calculator, watch the Webinar, and then finally to request the Marketing Audit. These steps are very clear in my mind and as such the site is designed to lead people through these steps. What steps do you want to direct visitors to your site to take?

5/ Limit Options – Finally … most websites have way too much information to be of any real value. Remember we live in a world were visitors to your website have the attention span of a nano second. So limit down the options available to your site. Once they are in your marketing funnel you can then direct them to other information at that point … not before.

If you look at your website now and compare it to these five key points. How does your site stack up? If you are not getting enough business from your site then consider rebuilding your site in alignment with these five keys.

Popularity: 16% [?]

Seriously!

My friends and Perry Belcher & Ryan Deiss have finally penetrated Twitter?s cash vault.

They cash in on Facebook & YouTube too?

They just released 2 FREE Cheat Sheets that Come with FREE 15 Training Videos that you need to get before it’s too late.

It’s Called the “Social Media Matrix”

Get yours NOW! Here is the link:

https://touchstone.infusionsoft.com/go/matrix/profitm

There’s MAJOR Proof!

Using their newly discovered tactics Perry & Ryan have sprung to the top of the leader boards for every major product launch online this year?

The even won Frank Kerns 1965 Lincoln for winning Frank’s MassControl 2.0 contest. Everybody was fighting for this sweet ride but the won it using Twitter!

They reveal EXACTLY how they did it at the link below:

https://touchstone.infusionsoft.com/go/matrix/profitm

Perry and Ryan have emerged as the true pioneers of social media marketing building an army of over 130,000 followers in just 9 months

If you are looking for the keys to making money through Social Media or simply just to use tools like Twitter & Facebook to attract more clients then you seriously want to check out what these guys are doing.

Popularity: 11% [?]

Here are the links to all of the 2009 issues of the Attraction Marketing Newsletter:

• Setting Your 2009 Business Goals
• Growing Your Business In 3 Easy Steps
• Increase Your Revenue By 107% Through Incremental Improvements
• Moving The Free Line …
• The Secret To Using Direct Mail In Small Business …
• The Power Of Saying Thanks …
• Are You Networking For Sales or Raving Fans?
• Is Your Sales Presentation Costing You Money?
• Is Your Target Market Tweeting?
• The Two Economies And How To Take Advantage
• Five Tips For More Effective Networking
• Empowering Your Customers To Sell For You
• The Power Of Press Releases
• Search Engine Optimisation
• Niche Marketing Fears
• Overcome Your Prospects Scepticism
• Mastering The Marketing Of Your Business
• Four Key Areas To Differentiate Yourself
• Developing An Effective Marketing Plan
• How To Handle Objections Without Being Pushy
• Reaching Agreement When Selling

Popularity: 25% [?]

Looking to improve your marketing?

In 2009 let me show you how to ATTRACT more clients to your business than you can handle. For a limited time only we are giving away a FREE Marketing CD titled ‘The Ultimate Secret To Marketing Success’ (Valued at $77).

Learn about the biggest marketing mistakes most small business owners make and what to do to fix them. You will also learn the 7 keys to ATTRACTING more clients.

Grab a copy at:

http://www.AttractionMarketingRevealed.com

Popularity: 31% [?]

Are you a small business owner looking to ATTRACT more REFERRALS?

If so then you will be interested in this …

For a short time only we are giving away a FREE CD by Referral Marketing expert David Frey titled ‘How To Get All The REFERRALS You Can Handle’.

This CD is a must for every business owner.

Request your copy before they are all gone here:

http://www.AttractReferralsCD.com

Popularity: 19% [?]

Many of you who read the Profit Minute Blog regularly will know that I am a great believer in creating TOMA.

What is TOMA?

It is Top Of Mind Awareness!

You want to own the mindspace of your customers, past customers, business contacts, target market, prospects for your business category.

When you effectively create TOMA you will start a flood of REFERRALS into your business leading to more customers, clients, cash flow and profits. It is the ultimate way to grow your business.

So I am constantly on the look out for ways to gain TOMA.

When I came across Send Out Cards (recently launched in Australia) I instantly recognised that this is the ideal system for all Small Business owners to create TOMA.

Watch this brief video titled ‘The REFERRAL Movie’ to find out how easy it can be for you to ATTRACT more referrals using Send Out Cards:

www.TOMASystem.com

Popularity: 18% [?]

3 Part Profit Boosting Teleseminar Bootcamp

Join us for this Teleseminar series were I will share with you 47 lead generation strategies to grow your business and find new clients! You will learn:

* How to use both Online & Offline Marketing to find LEADS
* How to DESIGN your Marketing Funnel
* Designing Irresistible OFFERS that ATTRACT new leads
* How to RAPIDLY grow your DATABASE of PROSPECTS
* The importance of using a TWO or THREE Step Lead Generation System
* How to MAGNETICALLY ATTRACT more new leads to you than you can deal with
* How to develop your own LEAD OPT-IN Web Site

Plus … I will share with you how I get a whopping 47.3% opt-in rate of new leads into my database and how you can easily do the same!

From: Rod Moore, Melbourne Australia

Dear Business Owner,

As a business owner you will appreciate the fact that you need to always be working on marketing to attract new clients. You will also know that the entire marketing process starts with lead generation! What you may not know is how to generate more leads than you can deal with.

So the question that may be constantly on your mind is this …. HOW DO YOU GENERATE MORE LEADS?

If you are looking for new ideas on how to generate more leads for your business then you will want to join us for the coming …

47 Lead Generation Ideas Bootcamp

During this 3 part Teleseminar series I am going to share with you everything I know on how to ATTRACT more highly qualified leads for your business than you can probably handle.

These are the same ideas that I have used to:

* Attract more than 3,500 leads for one of my businesses
* Assist my team mates in a business opportunity to attract more than 7,500 leads
* Build a database of 20,000 plus people in a Personal Development business
* Help one business owner ATTRACT 1,423 leads automatically
* Achieve an opt-in rate of 47.3% on one of my LEAD GENERATION websites

The 47 Lead Generation IDEAs you will learn in this Bootcamp are easy to implement and apply to practically any business. More importantly though … I will share with you the BLUEPRINT to establishing an ATTRACTION MARKETING SYSTEM in your business. (Note: Without the BLUEPRINT you will never develop a successful lead generation system)

If you currently have more business than you can handle then this may not be for you … however … If you are looking to grow your business by ATTRACTING more LEADS for your product or service then you will definitely want to join us for the BOOTCAMP.

Presented Over 3 Teleseminars

The Bootcamp will be presented live over three Teleseminar sessions giving you the chance to listen in and ask any questions you have on how to generate leads for your business. Don’t worry if you miss one of the Teleseminars … they will all be recorded for you so that you can listen in later and download them to your computer.

In addition to the Teleseminars you will also receive a comprehensive workbook to follow along with the Bootcamp and begin to design your own lead generation campaigns. PLUS … the three calls will be transcribed and available as a PDF document so that you can review the ideas we share with you at any time in the future.

Here are the dates and times of the three Teleseminar sessions:

- Wednesday 20th August – 10am AEST
- Monday 25th August – 10am AEST
- Thursday 28th August – 10am AEST

(Note: These times are all Australian Eastern Standard Time. Convert to your time zone)

As I said earlier … don’t worry if you will miss one of these sessions as they will be recorded and made available to you for download so you won’t miss a single minute or any of the lead generation ideas.

Now you may be wondering what your investment is when you say YES and decide to join us to learn these 47 lead generation ideas … well … this is a ONCE ONLY opportunity to save $200 on this BOOTCAMP ….

$297 Slashed to $97 (Saving You $200)

Thats right … this is your one and only chance to get these profit boosting ideas and save $200. Why would I give you a $200 discount? Well … the main reason I am conducting this bootcamp is to record the teleseminar sessions and turn them into a physical product which will be a workbook and 4 Audio CD’s. The physical product will then sell for $297 when released.

So if you join us now not only do you get to save $200 but you also get to take part in the live calls and ask any questions you have regarding lead generation for your business. This is the only time you will have the opportunity to get your lead generation questions answered.

PLUS …. Be one of the first 10 people to REGISTER NOW and I will ship you FREE of charge the actual physical product in the mail as soon as it is ready! So if you are thinking about saying YES and joining us for this bootcamp then act with a sense of URGENCY to become one of the first 10 who get the physical product free of charge!

Thats not all …

Because I like to reward people who take ACTION … if you are one of the first 25 people to register you will also receive the “PROFIT MASTERS SERIES” digital version that you can download. This powerful program features 6 leading experts on Small Business Success. It includes six interviews plus a comprehensive workbook with transcriptions. When release this product will sell for $297. Be one of the first 25 people to say YES and you get it for free!

Not only that … if you are one of the first 50 people to register then I have some additional BONUS REPORTS for you including:

- How To Double Your Business in 90 Days
- How To Use Brochures To Grow Your Business
- Ulimited Prospects Instantly
- Yellow Pages Success Secrets
- Plus some surprise bonuses

As you can see … when you decide to join us for the “47 Lead Generation Ideas Bootcamp” you will receive far more value in additional bonuses (If you ACT NOW) than your $97. Of course we must not lose sight of the real reason you will want to join us though and that is to attract a steady flow of new leads to your business that turn into clients, increased cash flow and greater profits!

100% Money Back Guarantee

Naturally I want you to be 100% satisfied that the information I share with you will have the potential to dramatically transform your business. I believe that you will be more than satisfied and I know you will get more ideas than you can implement that far exceed the value of the course. Thats why I am prepared to offer you my 100% Money Back ‘No Weasle Clause No Questions Asked’ Guarantee. If you are not 100% satisfied simply ask for your money back and you can keep the bonuses.

If you are serious about growing your business and attracting new clients then I want you to make a positive decision and join us for this never to be repeated Bootcamp. Just one or two ideas that you will learn could help you to dramatically improve your business success in the future.

Act now to make sure you qualify for the bonuses:

REGISTER HERE NOW

(Note: Payment of $97 is Australian Dollars and is handled via PAYPAL)

This is a unique opportunity for you to learn what has taken me years of trail and error, investing tens of thousands of dollars, and seeking our some of the leading marketing mentors and coaches in the world to learn. A large part of the reason I am putting this program together is because I was not able to find a resource as comprehensive for lead generation as you are are about to get access to.

I am looking forward to you joining us!

Regards

Rod Moore
Attraction Marketing Specialist

PS … If you do not have a system in place to attract new clients then where will your next client come from? Your success in your business is to important to leave it to chance … Decide today to invest in the knowledge you need to attract more leads to your business.

PPS … Please feel free to pass this email message onto other small business owners and entrepreneurs that you may know who would benefit from joining us as well. Remember … this is the only time you will a) Be able to take this program live and ask your questions, b) Get it for just $97 as the regular price will be $297 and c) Qualify for all of the bonuses we have for you.

Make A Positive Decision To Join Us!

Popularity: 8% [?]

Word is getting out …

I guess it is because my client attraction system for coaches is so powerful.

Life Coaches & Business Coaches have heard about my system.

It is a system that attracts new coaching clients to you … almost like magic (but not quite). It is however the system I used to fill my pipeline with loads of new clients eager for coaching.

Today … Marketing Consultant David Newton of Today Biz rang me from Brisbane, Australia and asked if he could get the scoop. Could he be the first to reveal my attraction marketing system by interviewing me for his clients.

At first I was reluctant … but I knew you would want to be one of the first to know.

So if you are a coach, life coach or business coach … then you will want to listen in to the 44m 45sec interview as David asks me everything you need to know. I reveal my complete system and the key concepts behind it for attracting new coaching clients.

Take a listen:

http://www.AttractNewCoachingClients.com

Oh … I almost forgot … you will want to tell other coaches that you know to go to this site as well. Shortly we will be making our client attraction system available to just 50 coaches worldwide … thats not many when you think about it …

Popularity: 20% [?]

As a life coach chances are good to excellent that at some stage you have scratched your head and wondered …

‘How do I market my life coaching business?’

or

‘Where do I find new clients interested in using my life coaching services?’

No doubt you are keen to attract a steady flow of new life coaching clients to you, and I am sure you do not want to come across as the pushy sales type, right?

Most life coaches will invest anywhere from $3,000 to $20,000 becoming a certified coach through one of the many coaching schools that are available.

Then they invest from $2,500 to $10,000 on a flashy looking web site, new business cards and maybe a marketing flyer or two.

More than one life coach has paid good money for display ads that build your image and brand.

Then you wait … hoping the phone rings with a steady stream of eager new clients.

hhmmm …

Okay so you decide to become proactive and start attending networking events to meet people. Who knows, you may pick up some clients at a good networking event.

The real problem though is that life coaching requires a particular marketing strategy. It is a strategy of attraction … a system designed to lead people directly to you who want to become your client.

Those super successful life coach’s that you hear about have developed an attraction marketing system. They have either done it strategically or intuitively … either way the result is the same. They have created a pipeline full of people who have their credit card in hand ready to commence work with you.

The first key to this attraction marketing system is the lead generation component.

In the next few weeks we will be releasing an opportunity for only 50 life coach’s worldwide to have a customised client attraction system developed just for you. The system will help you to attract more potential life coaching clients than you may currently have dreamed of.

Keep your eye on this blog for more details (if you are a life coach then you will want to shoot me through an email and let me know you are interested to find out more)

For now though … I want to give you a gift. Listen into this audio recording of ‘How To Market Your Life Coaching Business’

Download ‘How To Market Life Coaching’

Popularity: 46% [?]

How do you attract clients to your small business?

If you are a service business then no doubt this is something you think about often … how to attract new clients. Attracting clients to you is of vital importance to your small business success. The key is to treat the client attraction process as an integral part of your business.

The challenge for most small business owners is that they simply do not understand how to market their services correctly.

We have written a special report which will explain to you some vital concepts about marketing your business, as well as explain to you the 7 keys to attracting new clients. The report and audio cd (Valued at $97) are available at:

http://www.HowToAttractClients.com

Popularity: 32% [?]