Marketing For Business Coaches

Roy West joins as an Attraction Marketing Associate and attracts his first $6,000 client within a week of starting.

Starting his working life in the food and wine industries, Roy developed a practical understanding of consumer needs and customer service early in his marketing career. This was all before taking advantage of his passion for tourism and travel, which led him to the Whitsundays and his first venture into small business ownership.

Owning a series of businesses all centred around the world of yachting, his path led him to a collision with business coaching. Roy met John in his role as a business coach, when John was brought in to provide his systems expertise to clients.

Within a week of joining as an Attraction Marketing Associate Roy already has his first $6,000 client. Listen in as Roy explains why he is so excited about the future as an Attraction Marketing Coach:

http://attractionmarketingassociates.com/more-info/

Popularity: 20% [?]

Fred Gillen of Nitty Gritty Business chats with Rod Moore about why he joined as an Attraction Marketing Associate and also about the lead generation system provided to Associates.

Fred is an Marketing Consulting and founder of Nitty Gritty Business & Nitty Gritty Newsletters. Based in Melbourne, he is known in some circles as a networking junkie (business networking, that is) and is actively using the tools and systems provided by the Associate Program to not only develop his business but also that of his clients.

Listen in to the Interview here

Popularity: 16% [?]

The Attraction Marketing Associates web site has now been launched. The Attraction Marketing Associates is a global network of like minded independent business coached and marketing coaches. For those looking to build a successful business as a buiness coach or marketing coach will find lots of valuable information on how they can build a successful six figure plus business.

Visit the Attraction Marketing Associates website

Popularity: 18% [?]

At the Mega Networking & Referral Event we will be giving you 10 different and unique ways to grow and promote your business. One of these ways is through a series of structured networking activities designed to get you meeting more business contacts.

By attending the Mega Networking & Referral Event you will meet 20, 30 or more new business contacts. This is more than what most Small Business Owners would meet in 3 to 6 months of attending networking meetings.

Watch this video for more info:

Put yourself on the Priority Notification List by going here:

http://www.MegaNetworkingEvent.com

Popularity: 85% [?]

If you are in Small Business or are an Entrepreneur then you will want to join us for the worlds first ever “Mega Networking & Referral Event”. There has never been an event quite like this one.

At the event we are giving you 10 different opportunities for you to promote your business. You will have the chance to:

* Meet New Business Contacts
* Generate Referrals
* Identify & Establish New Joint Venture Partnerships
* Attract New Clients
* Plus … You will hear from leading Australian Business Growth Specialists

To place yourself on the Priority Notification List and be the first to hear all of the details when we officially launch head over to:

http://www.MegaNetworkingEvent.com

Popularity: 98% [?]

Recently I was asked by a prospective copywriting client the following …

‘How Much Do You Charge Per Word?’

Needless to say I was a little taken aback by the question … I had never thought of the copywriting work I do as being a certain amount of money per word. Seemed like a crazy idea to me … I mean if it is just words she was after I should have replied with $1 a word and handed her the dictionary. After all its packed full of words and I could have gone on a nice holiday.

It got me thinking though about you and your business. More importantly about how you view the work you do, how you value it and therefore how do you charge for it.

To many people in service based business charge for their services based on a rate per hour. Having come from the coaching industry I know that when coaches get together the conversation nearly always turns to the question of how much do you charge per hour.

This is akin to the question how much do you charge per word.

Here is what you must understand … your prospective customers do not want to buy words or hours of your time. What they want is a SOLUTION to their PROBLEMS!

So you must begin thinking about the VALUE you provide to your customers.

You need to ask them what it is worth to them to have the SOLUTION.

Knowing this information you then price your services based on the VALUE of the SOLUTION to the customer or client.

Let me give you an example from my business …

When interviewing prospective new clients one of the key peices of information I am interested in is the life time value of a new customer. So in other words if I help my clients develop a new marketing system that just attracts one extra client to them … what is that client worth to them.

Let us say I am talking to a Mortgage Broker who has an upfront commission of say $2,000 for each new client they bring on board. This means if I can help this Mortgage Broker to find just one new client then that puts $2,000 into their bank account … important information to know, right?

So in knowing this information I know that if I can help them find just 3 or 4 new clients then that will pay for my services. The way I then position it to my prospective client then is this … i explain to them that when we start working together if I can help you find just 3 or 4 new mortgage clients then I am free to you … and everything else after that is a bonus.

Here is the question … would you give me 3 of your clients and in return I develop for you a marketing system that will attract a life time supply of new clients?

Naturally they nearly always say YES!

Can you see how pricing your services based on the VALUE of the SOLUTION can be so powerful?

So how do you establish the VALUE of the SOLUTION you provide to prospective clients?

Well you ask them …

Lets suppose you are a Personal Trainer …. the type of questions you could ask are …

”What is it costing you not having the energy you need each day to enjoy greater success?”

A Recruitment Consultant could ask a prospective client …

“How much does it cost you each time you employ someone who is not right for the role? What does it cost you to replace them?”

A Taxation Consultant might ask …

“If I can get you $3,500 back on your Tax return … what would you do with the money?” and get the client talking about all the great things they could do that maybe they can not afford to do right now.

The key is to ask a lot of questions and have the prospective client establish the VALUE of your services for you. You need to know what are the right questions to ask of course so it requires a little planning and thought.

If you can get to the point where your prospective client is telling you what you services are worth to them … ie what the solution is worth to them, then you can easily price your services based on the value of the solution.

Now the real key to making this work is having unshakeable BELIEF in you and the service you provide. In coaching clients I find that one of the biggest shifts I can make with them is installing greater belief in their worth to the marketplace. In doing so they shift their thinking from how much can I get per hour to what is the VALUE of the service I provide and how can I price my services based on this VALUE.

How can you apply this to your business?

Popularity: 32% [?]

What I love about the work I do is seeing my clients go onto achieve greater success. There is no doubt that Attraction Marketing plays a huge role in the process … but when you combine it with someone who is passionate about their business and willing to work hard to achieve their goals then great things happen.

This week I would like to congratulate Ludwina Dautovic of The Red Tent Woman for achieving her first $20,000 month as a Business Coach. Ludwina works primarily with woman in business and has developed a step-by-step system for them to grow their business.

When I first started working with Ludwina I could see opportunities in her business that she may have been missing. Often we get too close to our business and miss the goldmine we may be sitting on. So with a few adjustments to her marketing funnel and systems, development of a unique step-by-step process plus a few minor adjustments Ludwinas business has taken off. In fact her average value of a new client has grown by six times.

Congratulations Ludwina!

It just goes to show that working with a Marketing Coach can transform your business. Will it work for you? Find out by requesting a Marketing Audit (Valued at $297) www.ProfitMinute.com/audit.htm

Popularity: 18% [?]

Synopsis: With the likleyhood of a global recession extremly high many small business owners fear that they may not survive. Many smart business owners however are looking at developing and implementing more effective marketing systems. The most effective marketing system for Small Business, Home Based Business and Entrepreneurs is Attraction Marketing.

Melbourne, Australia (PRWEB) August 2nd, 2008 – With the likelyhood a global recession hitting now extremely high many small business owners fear for their survival. Increasing cost of living mixed with declining consumer confidence spells trouble for small business owners many of whom have only know good economic times over the last 10 years or so.

So what is the key to not only surviving but thriving during a recession for small business owners?

Attraction Marketing expert Rod Moore of Profit Minute believes that now more than ever small business must focus on developing and implementing effective marketing systems. Most small business owners have on clue about marketing or how to attract clients. During prosperous economic times that is okay, however during recession effective marketing is critical Moore says.

The problem for small business owners is that they are typically very good at what it is they do in their business, but they lack the necessary knowledge and skills to effectively market what it is they do. The end result is that they are set to struggle during tougher economic times.

When asked what the solution is Rod Moore suggests that now is the time to be thinking about, developing and implementing the right marketing systems rather than wait until we are in the depths of recession when cash flow has dried up.

Moore says that the most effective marketing system he has come across is what he calls ATTRACTION MARKETING. This is a combination of Direct Response Marketing with an understaning of the psychology of what motivates your customers to buy. In effect it is about making your business more attractive than your competitors.

With attraction marketing you can literally attract a steady stream of new clients to your business already pre-sold on wanting to do business with you. This type of approach to marketing (which is very different from more traditional types of advertising and marketing) can be extremly powerful.

Those small business owners who embrace attraction markeing today will stand a much better chance of prospering during recession than their competitors will Moore said in a statement today.

Attraction Marketing is the most powerful way for small business to find new clients today as it is in tune with shifting consumer attitudes and the way in which people do business today. Outdated traditional forms of advertising and marketing simply get lost in the clutter and do little to create new clients.

If you are in small business, home based business or are an entrepreneur today then you would be wise to investigate how attraction marketing can greatly impact on your ability to find and attract new clients to you.

For additional information on how you can use Attraction Marketing in your business and for more than $497 in Attraction Marketing information visit the Attraction Marketing Revealed website at http://www.AttractionMarketingRevealed.com

About Profit Minute
Profit Minute specialise in Attraction Marketing systems for small business. They provide Attraction Marketing educational materials, online training, seminars and coaching programs for small business.

Contact:
Rod Moore, Attraction Marketing Specialist
Profit Minute
http://www.ProfitMinute.com

Popularity: 100% [?]

Word is getting out …

I guess it is because my client attraction system for coaches is so powerful.

Life Coaches & Business Coaches have heard about my system.

It is a system that attracts new coaching clients to you … almost like magic (but not quite). It is however the system I used to fill my pipeline with loads of new clients eager for coaching.

Today … Marketing Consultant David Newton of Today Biz rang me from Brisbane, Australia and asked if he could get the scoop. Could he be the first to reveal my attraction marketing system by interviewing me for his clients.

At first I was reluctant … but I knew you would want to be one of the first to know.

So if you are a coach, life coach or business coach … then you will want to listen in to the 44m 45sec interview as David asks me everything you need to know. I reveal my complete system and the key concepts behind it for attracting new coaching clients.

Take a listen:

http://www.AttractNewCoachingClients.com

Oh … I almost forgot … you will want to tell other coaches that you know to go to this site as well. Shortly we will be making our client attraction system available to just 50 coaches worldwide … thats not many when you think about it …

Popularity: 20% [?]

You only have 30 seconds ….

From the moment they land on your web site you have literally 30 seconds.

Most of them do not even last that long before they click the back button!

That’s right … if you have been scratching your head wondering why the new website you just paid $5,000 for is not working to generate you leads its because the average visitor to any site stays less than 30 seconds.

If your web site fails to engage them, capture their attention and make them want to find out more then they are gone.

You have a 30 second window of opportunity.

And what is it that will get their attention and engage their interests? Great question and the answer will transform the results you get from your website marketing.

The first thing you need is an engaging headline. It needs to be the first thing they see. It needs to be obvious and intriguing … literally drawing them in. They must read this headline and feel drawn into the next stage of your website.

The websites of most coaches, consultants and other service based businesses fail to achieve this. Your eye is easily distracted with lots of images, links that take you away from the main message and typically a weak headline.

The first thing to work on is creating a persuasive engaging (almost hypnotic) headline. When you do you will gain the attention of more of the visitors to your website.

If I were you I would seriously take another look at your website marketing strategy (only if it is not working for you now). The right strategy will double or triple your business.

Read my story that transformed my website marketing into a $1,000,000 in business.

Popularity: 39% [?]