• Rod Moore - CEO & Founder of Profit Minute

    Rod Moore
    Profit Minute™
    "Most small business owners are so busy working in their business that they never take a minute to stop and work on their business. The result is usually ineffective sales and marketing and a lack of profits.

    At Profit Minute™ we work with you to ensure your business is aligned to your vision, and you have effective sales & marketing strategies to lead you to PROFIT!"

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    • Silicone Wristbands As An Advertising Tool
      You can't walk down a street these days without seeing one of those silicone wristbands with some kind of writing on them. You may be wondering how in the heck they even got started at being an advertising tool. It's not as odd as it may sound. How Did It Start? There are many ideas how these wristbands came about. Many people will remember when th […]
    • All You Wanted To Know About Pay Per Click Jobs
      When it comes to enjoying a successful online career, nothing can beat pay per click jobs. There is already lots of pay per click (PPC) professionals who are earning good incomes from the comfort of their homes. However, newcomers to this internet marketing niche still seem confused about how to become PPC professionals on their own. What Is Pay Per Click Al […]
    • All You Wanted To Know About Internet Marketing Jobs
      Internet marketing jobs have become the favorite choice after technological advancements came up with the advent of the Internet. The Internet has transformed the traditional marketing into a vibrant form and has made online marketing a very successful and steadily growing industry. It has opened doors to many job seekers who are keen to show their creative […]
    • Why We Need Renewable Energy Courses?
      Solar energy is finally coming into its own after more than 40 years of virtual stagnation. Public awareness of pollution and drastically increasing climate change has compelled governments' world wide to institute many new incentives for both homeowners and learning institutions to go green that include economic stimulus plans that focus on renewable e […]
    • Web Design for Small Businesses
      Why do some small business owners still insist they don't need a website? The evidence against this position is overwhelming and easy to research. Somehow, in the business owners mind, the World Wide Web ranks below local newspaper advertising or a leaflet drop. They might not say it but that's where their advertising budget has gone. What is the r […]
    • A Checklist For Farm Diversification
      Having endured a sustained period of economic instability, many modern businesses - farms included - have been forced to reassess their position going forward. While times have been tough, it's nothing that farmers haven't been through before. Major incidents from BSE to foot and mouth mean that farm owners have been dealt crushing blows before. A […]
    • Wear a Wristband to Show Your Beliefs
      There are many people today that want their voice to be heard on certain issues, and they are concerned with making sure the beliefs they have are recognized. If you are interested in having something to display a belief that you support, silicone wristbands are definitely something you should look into purchasing. Wearing a silicone wristband can help bring […]
    • Online Brand Management: Optimizing Facebook
      We've previously discussed the Web's amazing tendency to take very good ideas and adapt them to techniques largely unrelated to their original intent. Nowhere is this more currently prevalent than in the realm of Social Media Networking. SM sites were intended to allow people to present a profile and keep in touch with interested parties. In essenc […]
    • Introducing Cisco Unified Communications Manager Express
      The word is out: ‘Cisco Unified Communications Manager Express' (CUCME) is Cisco's new ‘Call Manager Express system' (CME). Both concepts are pretty much identical, with the slight difference that the IP Telephony software now runs on Cisco routers; the software is installed in the router's flash memory. The CUCME system serves as the cal […]
    • Melbourne - the perfect location for your green screen video production
      Through technology, the business world has opened up and today, anyone can sell and trade anywhere in the world. As a result, competition is strong, and companies have to come up with more modern ways to attract consumer and fans. A modern way to advertise is by posting short video ads on the web. People like to watch little clips, especially if they are fas […]

RSS Feed for Marketing PlansMarketing Plans

One Page Marketing Plan – 50 FREE DVD’s

By Rod Moore on Jan 6, 2010 in Attraction Marketing, Business Success, Direct Response Marketing, Marketing Plans, Profit Minute Videos | comments(0)

opmp

Do you have a Marketing Plan for your business?

Less than 5% of Small Business owners I talk to have a marketing plan. Generally the process of creating a marketing plan is time consuming and confusing … and it quickly become outdated.

Thats why I developed the One Page Marketing Plan.

On this DVD I go through the One Page Marketing Plan and how you can use it to grow your business in 2010. I also give you access to my template.

Right now to kick start 2010 I am giving away 50 copies of the DVD (Valued at $47). To get your copy go to …

Give Me My FREE DVD ‘One Page Marketing Plan’

Popularity: 13% [?]

11 Joint Venture Strategies – DVD Giveaway

By Rod Moore on Jul 6, 2009 in Attraction Marketing, Marketing Plans, Marketing Training, Video | comments(0)

DVD Giveaway If You Are Quick

Do you want to know the fastest way to grow your business with virtually ZERO investment?

It is the same strategy I used to launch the Mega Networking & Referral Event.

I am talking about creating Joint Ventures.

You are probably already aware of just how powerful Joint Ventures are as a marketing strategy BUT do you actually know how to create them?

I have just put together a new DVD titled ‘11 Underground Joint Venture Strategies’ where I take you through 11 different examples of how to actually do Joint Ventures.

You will see examples of how I used Joint Ventures to grow the Mega Networking & Referral Event with just a $15 investment.

Here is the good news …

I am giving away the DVD plus two other DVD’s if you ACT fast.

If you are one of the next 37 people to register for the Mega Networking & Referral Event in October then you will be receiving a special gift from me which includes:

* Bonus DVD – 11 Underground Joint Venture Strategies (Valued at $77)

* Bonus DVD – How To Create Your Marketing Funnel (Valued at $77)

* Bonus DVD – Attraction Marketing Seminar (Valued at $77) Live seminar on how to attract more clients.

That is over $231 worth of advanced marketing DVD’s that you can use to grow your business when you register for the Mega Networking & Referral Event.

To claim your DVD’s simply go to:

http://www.MegaNetworkingEvent.com/index2.html

Then use this special coupon code ‘freedvd’ on the order form.

If you are one of the next 37 people then we will send your DVD’s out to you in the post the next day.

The information on these DVD’s plus the contacts you will make at the Mega Networking & Referral Event have the potential to cause some serious business growth … if you are ready for it then take advantage of this offer while it lasts.

See you at the Mega Networking & Referral Event in October.

PS … Just a reminder that you can effectively get your tickets for free for the next Mega Networking & Referral Event. As soon as you register you will be given a chance to join our AFFILIATE program which will
pay you 25% for each person you recommend the event to. Just a handful will pay for the cost of your ticket.

To claim your DVD’s simply go to:

http://www.MegaNetworkingEvent.com/index2.html

Then use this special coupon code ‘freedvd’ on the order form.

Popularity: 10% [?]

Attraction Marketing Newsletter – Past Issues

By Rod Moore on Jun 22, 2009 in Attraction Marketing, Business Success, Client Attraction System, Dan Kennedy, Direct Response Marketing, Lead Generation, Marketing Consultant, Marketing Plans, Profit Minute Articles, Profit Minute Videos, Sales Training, Self Funded Lead Generation | comments(0)

Here are the links to all of the 2009 issues of the Attraction Marketing Newsletter:

Popularity: 23% [?]

Marketing Strategy – Do you have one?

By Rod Moore on Jun 20, 2009 in Attraction Marketing, Marketing Plans, Video | comments(0)

istock 000005614684xsmall

What is your Marketing Strategy for your business? Do you have one?

As I travel around delivering my Attraction Marketing Seminar I always ask the small business owners in attendance if they have a well thought out marketing strategy for their business.

Less than 5% do! This is alarming. So I have taken the time to put my Marketing Strategy Blueprint into a video for you.

Watch the video now and discover how you can create your
Marketing Strategy as well.

Popularity: 11% [?]

Marketing Plan For Small Business – One Page Marketing Plan

By Rod Moore on Jun 11, 2009 in Marketing Plans | comments(0)

Do you have a Marketing Plan for your business? Less than 5% of the Small Business owners I talk to have a Marketing Plan and if they do take the time write one it is usually filed under the desk never to be looked at again.

What you need is a simple, easy and practical Marketing Plan which is why I create the One Page Marketing Plan. Good news is I am practically giving it away.

Grab your copy of the One Page Marketing Plan here

Popularity: 12% [?]

Your 2009 Marketing Plan – Teleseminar

By Rod Moore on Jan 15, 2009 in Marketing Plans | comments(0)

Quick question for you …

‘Do you have a well thought out Marketing Plan for 2009?’man on phone

Practically every successful business I have consulted with or coached have developed a well thought out, and easy to implement marketing plan.

Its critical to your success in 2009!

If you don’t have one then you will want to join me and our Attraction Marketing
Inner Circle members on this special Teleseminar event.

We will help you to map out your Marketing Plan for the coming year looking at:

* Your VISION for your business
* Setting the Right Goals
* Overcoming your Challenges &
Obstacles
* Setting Income Targets
* Understanding what Marketing
Activities to FOCUS on.

You will also learn about the importance of finding the right niche for your business, having a lead generation strategy, creating your Marketing Funnel and more.

The call comes complete with a workbook to help you develop your marketing plan.

It is happening next Tuesday 20th January at 8pm AEST.

All calls are recorded for Inner Circle Members to listen to again or at a time that suits them.

Right now you can get the first month as an Inner Circle member virtually for Fr’ee.

Get all the details here:

http://www.AttractionMarketingInnerCircle.com

This call will help to set you and your business up for success in 2009!

I look forward to you joining us on the call.

Popularity: 6% [?]

Tags:

Marketing Strategy – Drill Bits or the Hole?

By Rod Moore on Apr 10, 2008 in Business Success, Direct Response Marketing, Lead Generation, Marketing Plans, Marketing Training | comments(28)

marketing-drill-bits-or-holesDo you know what your prospective clients really want?

If you knew specifically what it is that they Googled when seeking solutions to their problems then marketing your service based business would be a lot easier, right?

Well let me share with you some interesting information …

Last year in Australia there were 287,000 10 millimeter drill bits sold.

On its own that is not really that interesting, but consider this … not one of those 287,000 people actually wanted a 287,000 10 millimeter drill bit!

So what did they want?

Of course they all wanted a 10 millimeter hole!

We can take it another step further of course … they really do not want the hole either.

No what they really wanted was to use the hole to build a cubby house for their children to play in. Perhaps they wanted the hole to hang their wedding photos on the wall.

This is what people really want … the end benefit is what drives and motivates people to action. Its not the drill bit!

How is this relevant to you and your business?

Well most small business owners market their drill bits.

So if you are an Accountant for instance you typically market the fact that you provide taxation services (which is your drill bit).

If you are a Fitness Professional or Personal Trainer you advertise the fact that you have the relevant qualifications, and a new studio with shiny equipment. Again this is the drill bit.

If you are a life coach or business coach you tend to market your credentials and the process you go through when you work with clients. Drill bit!

Now this is an easy mistake to make … most small business owners don’t know any different. So we tend to go and market our drill bits and wonder why we get average at best results.

What if you started to market the hole?

Even better … what if you started to market the end benefit of having the hole?

How much more effective would your marketing efforts be?

Lets see …

Now the Accountant can market more along these lines …

‘Let me show you how to save thousands in tax and build financial security for you and your family … for life!’

Isn’t that more appealing than just marketing the fact that you do tax returns or compliance issues?

What about the Personal Trainer. Now her marketing might look like this …

‘Imagine jumping out of bed in the morning bursting with energy and looking totaly awesome when you look in the mirror!’

Do you think a few more people would respond to this than marketing the fact that you are certified in three different training styles?

I am sure you get the idea here. Take a look back at all of the marketing efforts you have tried in the past and evaluate them.

Are you marketing the drill bit or the hole?

In our complimentary Sales & Marketing Audit (Valued at $297) we assist small business owners like you to identify your drill bit and the hole. Your marketing effectivness will increase dramatically.

Popularity: 46% [?]

Marketing Tactics Vs Marketing Strategy For Small Business

By Rod Moore on Apr 2, 2008 in Business Success, Internet Marketing, Marketing, Marketing Plans | comments(1)

Marketing Strategy vs Marketing Tactics for small business. How to create the right marketing strategy for your small businessWhen it comes to marketing for small business many small business owners have got it wrong.

They are confusing marketing tactics with marketing strategy. Let me explain …

Marketing tactics are things that small business owners do to generate more business. They tend to be isolated attempts at acquiring clients.

Confusing marketing tactics with an inteligent marketing strategy can result in a lacklustre approach to attracting new clients, and growing your business.

Designing a new business card is a marketing tactic.

Taking out an ad in the local paper, or in a trade magazine is a marketing tactic.

Putting up a web site because you have heard it is a great way to market yourself is another marketing tactic.

Printing up a thousand glossy flyers promoting your services again is another marketing tactic.

Now there is nothing wrong with all of these marketing tactics as such. In fact they are all important to any successful business. However, if there is no well thought out marketing strategy behind each of these tactics then you will fail to fully leverage your marketing efforts.

When business gets tight, the majority of small business owners will reach first for yet another marketing tactic to bring in new business. The challenge is that they may get busy again from these tactics and so they stop marketing as they fulfill their service for the new clients.

In effect they are marketing haphazardly and with little plan or strategy behind their efforts. Sound familiar?

Its great to launch a new web site for your business (tactic) but what will you do with visitors when they find your site (strategy)?

Your marketing strategy ties all of your marketing tactics together into a synergistic system that drives your business success.

A well thought out marketing strategy can transform your business. Before you spend time and money with yet another marketing tactic stop, take time out of your business and focus on your marketing strategy.

If you need help with your marketing strategy then Profit Minute can help.

Click here to find out how.

Popularity: 14% [?]