Do you have a Marketing Plan for your business?

Less than 5% of Small Business owners I talk to have a marketing plan. Generally the process of creating a marketing plan is time consuming and confusing … and it quickly become outdated.

Thats why I developed the One Page Marketing Plan.

On this DVD I go through the One Page Marketing Plan and how you can use it to grow your business in 2010. I also give you access to my template.

Right now to kick start 2010 I am giving away 50 copies of the DVD (Valued at $47). To get your copy go to …

Give Me My FREE DVD ‘One Page Marketing Plan’

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Do you want to know the fastest way to grow your business with virtually ZERO investment?

It is the same strategy I used to launch the Mega Networking & Referral Event.

I am talking about creating Joint Ventures.

You are probably already aware of just how powerful Joint Ventures are as a marketing strategy BUT do you actually know how to create them?

I have just put together a new DVD titled ’11 Underground Joint Venture Strategies’ where I take you through 11 different examples of how to actually do Joint Ventures.

You will see examples of how I used Joint Ventures to grow the Mega Networking & Referral Event with just a $15 investment.

Here is the good news …

I am giving away the DVD plus two other DVD’s if you ACT fast.

If you are one of the next 37 people to register for the Mega Networking & Referral Event in October then you will be receiving a special gift from me which includes:

* Bonus DVD – 11 Underground Joint Venture Strategies (Valued at $77)

* Bonus DVD – How To Create Your Marketing Funnel (Valued at $77)

* Bonus DVD – Attraction Marketing Seminar (Valued at $77) Live seminar on how to attract more clients.

That is over $231 worth of advanced marketing DVD’s that you can use to grow your business when you register for the Mega Networking & Referral Event.

To claim your DVD’s simply go to:

http://www.MegaNetworkingEvent.com/index2.html

Then use this special coupon code ‘freedvd’ on the order form.

If you are one of the next 37 people then we will send your DVD’s out to you in the post the next day.

The information on these DVD’s plus the contacts you will make at the Mega Networking & Referral Event have the potential to cause some serious business growth … if you are ready for it then take advantage of this offer while it lasts.

See you at the Mega Networking & Referral Event in October.

PS … Just a reminder that you can effectively get your tickets for free for the next Mega Networking & Referral Event. As soon as you register you will be given a chance to join our AFFILIATE program which will
pay you 25% for each person you recommend the event to. Just a handful will pay for the cost of your ticket.

To claim your DVD’s simply go to:

http://www.MegaNetworkingEvent.com/index2.html

Then use this special coupon code ‘freedvd’ on the order form.

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• Setting Your 2009 Business Goals
• Growing Your Business In 3 Easy Steps
• Increase Your Revenue By 107% Through Incremental Improvements
• Moving The Free Line …
• The Secret To Using Direct Mail In Small Business …
• The Power Of Saying Thanks …
• Are You Networking For Sales or Raving Fans?
• Is Your Sales Presentation Costing You Money?
• Is Your Target Market Tweeting?
• The Two Economies And How To Take Advantage
• Five Tips For More Effective Networking
• Empowering Your Customers To Sell For You
• The Power Of Press Releases
• Search Engine Optimisation
• Niche Marketing Fears
• Overcome Your Prospects Scepticism
• Mastering The Marketing Of Your Business
• Four Key Areas To Differentiate Yourself
• Developing An Effective Marketing Plan
• How To Handle Objections Without Being Pushy
• Reaching Agreement When Selling

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What is your Marketing Strategy for your business? Do you have one?

As I travel around delivering my Attraction Marketing Seminar I always ask the small business owners in attendance if they have a well thought out marketing strategy for their business.

Less than 5% do! This is alarming. So I have taken the time to put my Marketing Strategy Blueprint into a video for you.

Watch the video now and discover how you can create your
Marketing Strategy as well.

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What you need is a simple, easy and practical Marketing Plan which is why I create the One Page Marketing Plan. Good news is I am practically giving it away.

Grab your copy of the One Page Marketing Plan here

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‘Do you have a well thought out Marketing Plan for 2009?’

Practically every successful business I have consulted with or coached have developed a well thought out, and easy to implement marketing plan.

Its critical to your success in 2009!

If you don’t have one then you will want to join me and our Attraction Marketing
Inner Circle members on this special Teleseminar event.

We will help you to map out your Marketing Plan for the coming year looking at:

* Your VISION for your business
* Setting the Right Goals
* Overcoming your Challenges &
Obstacles
* Setting Income Targets
* Understanding what Marketing
Activities to FOCUS on.

You will also learn about the importance of finding the right niche for your business, having a lead generation strategy, creating your Marketing Funnel and more.

The call comes complete with a workbook to help you develop your marketing plan.

It is happening next Tuesday 20th January at 8pm AEST.

All calls are recorded for Inner Circle Members to listen to again or at a time that suits them.

Right now you can get the first month as an Inner Circle member virtually for Fr’ee.

Get all the details here:

http://www.AttractionMarketingInnerCircle.com

This call will help to set you and your business up for success in 2009!

I look forward to you joining us on the call.

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If you knew specifically what it is that they Googled when seeking solutions to their problems then marketing your service based business would be a lot easier, right?

Well let me share with you some interesting information …

Last year in Australia there were 287,000 10 millimeter drill bits sold.

On its own that is not really that interesting, but consider this … not one of those 287,000 people actually wanted a 287,000 10 millimeter drill bit!

So what did they want?

Of course they all wanted a 10 millimeter hole!

We can take it another step further of course … they really do not want the hole either.

No what they really wanted was to use the hole to build a cubby house for their children to play in. Perhaps they wanted the hole to hang their wedding photos on the wall.

This is what people really want … the end benefit is what drives and motivates people to action. Its not the drill bit!

How is this relevant to you and your business?

Well most small business owners market their drill bits.

So if you are an Accountant for instance you typically market the fact that you provide taxation services (which is your drill bit).

If you are a Fitness Professional or Personal Trainer you advertise the fact that you have the relevant qualifications, and a new studio with shiny equipment. Again this is the drill bit.

If you are a life coach or business coach you tend to market your credentials and the process you go through when you work with clients. Drill bit!

Now this is an easy mistake to make … most small business owners don’t know any different. So we tend to go and market our drill bits and wonder why we get average at best results.

What if you started to market the hole?

Even better … what if you started to market the end benefit of having the hole?

How much more effective would your marketing efforts be?

Lets see …

Now the Accountant can market more along these lines …

‘Let me show you how to save thousands in tax and build financial security for you and your family … for life!’

Isn’t that more appealing than just marketing the fact that you do tax returns or compliance issues?

What about the Personal Trainer. Now her marketing might look like this …

‘Imagine jumping out of bed in the morning bursting with energy and looking totaly awesome when you look in the mirror!’

Do you think a few more people would respond to this than marketing the fact that you are certified in three different training styles?

I am sure you get the idea here. Take a look back at all of the marketing efforts you have tried in the past and evaluate them.

Are you marketing the drill bit or the hole?

In our complimentary Sales & Marketing Audit (Valued at $297) we assist small business owners like you to identify your drill bit and the hole. Your marketing effectivness will increase dramatically.

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They are confusing marketing tactics with marketing strategy. Let me explain …

Marketing tactics are things that small business owners do to generate more business. They tend to be isolated attempts at acquiring clients.

Confusing marketing tactics with an inteligent marketing strategy can result in a lacklustre approach to attracting new clients, and growing your business.

Designing a new business card is a marketing tactic.

Taking out an ad in the local paper, or in a trade magazine is a marketing tactic.

Putting up a web site because you have heard it is a great way to market yourself is another marketing tactic.

Printing up a thousand glossy flyers promoting your services again is another marketing tactic.

Now there is nothing wrong with all of these marketing tactics as such. In fact they are all important to any successful business. However, if there is no well thought out marketing strategy behind each of these tactics then you will fail to fully leverage your marketing efforts.

When business gets tight, the majority of small business owners will reach first for yet another marketing tactic to bring in new business. The challenge is that they may get busy again from these tactics and so they stop marketing as they fulfill their service for the new clients.

In effect they are marketing haphazardly and with little plan or strategy behind their efforts. Sound familiar?

Its great to launch a new web site for your business (tactic) but what will you do with visitors when they find your site (strategy)?

Your marketing strategy ties all of your marketing tactics together into a synergistic system that drives your business success.

A well thought out marketing strategy can transform your business. Before you spend time and money with yet another marketing tactic stop, take time out of your business and focus on your marketing strategy.

If you need help with your marketing strategy then Profit Minute can help.

Click here to find out how.

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