• Rod Moore - CEO & Founder of Profit Minute

    Rod Moore
    Profit Minute™
    "Most small business owners are so busy working in their business that they never take a minute to stop and work on their business. The result is usually ineffective sales and marketing and a lack of profits.

    At Profit Minute™ we work with you to ensure your business is aligned to your vision, and you have effective sales & marketing strategies to lead you to PROFIT!"

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Steps To The Ultimate Formula

By Rod Moore on Mar 2, 2008 in Marketing, Product Funnel | comments(0)

If you have listened into the most recent Profit Minute Radio program you will understand what the Ultimate Formula is and how to apply it.

If you have not listened to it yet then you can do so here.

The Ultimate Formula for Business Success is quite simple, and chances are good that you already know what it is. The question is are you applying it?

There is a huge difference in results determined by your ability to be able to implement what you know. Knowing alone is not enough. Successful implementation of the right strategies is key.

So the strategies we talked about in ‘The Ultimate Formula for Business Success’ where:hungryfish

1/ Identify a school of Hungry Fish – where do they gather. Go fishing where the hungry fish are gathered. Think about going deep into the right niche.

2/ Find out what they are hungry for – it may not be what you think. Orient your business offering around what they want.

3/ Position yourself amongst them and become part of the conversation. Become recognised as a person of authority amongst the fish.

4/ Utilise leverage in your business model. Use a net to fish rather than a single line.

5/ Have a structured product funnel that you systematically lead them through from Free to high end client.

6/ Know You, Like You, Trust You … or how to create TOMA. <<< This is critical. Do not apply mass market product style marketing to a knowledge based niche service provider business.

7/ Turn them into Raving Fans – Create buzz about your business by having everyone talk about you. Provide them with the tools to make it easy to refer you. (Click on the Share This icon and share this blog with a small business owner you know as an example).

If you can structure your small business around these 7 key areas then you will easily attract your ideal customer to you. Failure to do so may lead to your business becoming invisible and suffering a lack of paying clients.

We will be covering each of these 7 key areas in more detail in the future in this blog and via Profit Minute Radio.

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