Sales

As a life coach chances are good to excellent that at some stage you have scratched your head and wondered …

‘How do I market my life coaching business?’

or

‘Where do I find new clients interested in using my life coaching services?’

No doubt you are keen to attract a steady flow of new life coaching clients to you, and I am sure you do not want to come across as the pushy sales type, right?

Most life coaches will invest anywhere from $3,000 to $20,000 becoming a certified coach through one of the many coaching schools that are available.

Then they invest from $2,500 to $10,000 on a flashy looking web site, new business cards and maybe a marketing flyer or two.

More than one life coach has paid good money for display ads that build your image and brand.

Then you wait … hoping the phone rings with a steady stream of eager new clients.

hhmmm …

Okay so you decide to become proactive and start attending networking events to meet people. Who knows, you may pick up some clients at a good networking event.

The real problem though is that life coaching requires a particular marketing strategy. It is a strategy of attraction … a system designed to lead people directly to you who want to become your client.

Those super successful life coach’s that you hear about have developed an attraction marketing system. They have either done it strategically or intuitively … either way the result is the same. They have created a pipeline full of people who have their credit card in hand ready to commence work with you.

The first key to this attraction marketing system is the lead generation component.

In the next few weeks we will be releasing an opportunity for only 50 life coach’s worldwide to have a customised client attraction system developed just for you. The system will help you to attract more potential life coaching clients than you may currently have dreamed of.

Keep your eye on this blog for more details (if you are a life coach then you will want to shoot me through an email and let me know you are interested to find out more)

For now though … I want to give you a gift. Listen into this audio recording of ‘How To Market Your Life Coaching Business’

Download ‘How To Market Life Coaching’

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SOLD!!!!

That’s right … your clients (and prospective clients) hate to be sold. They don’t like to be interrupted by telemarketers at home in the evening, they record TV onto their digital drives and skip the ads when they watch it when it suits them, they are guarded and skeptical of anything you have to say about your products or service (no matter how good they are) and they haven’t got time to review your website, marketing collateral or follow up emails.

They hate to be sold …. BUT … and this is interesting … they still LOVE to BUY!

Think about it … aren’t you like this?

If someone is trying to sell you something and you don’t really need or want it what is your natural reaction? Most of us want to turn and run, right? We hear the voice of our parents from when we are young telling us not to sign anything etc etc.

Contrast this when you have a need or desire for something.

If you have a particular need for some service in your business then what do you do today?

Yes … you probably Google it.

You do some research … you click and flick. That is where you click on the web sites that come up in your search and make a 30 second assessment if you believe that site has what you are looking for and then you give it the flick if it does not.

When you come across that one site that appears to have the right solution to your needs you maybe make contact or research some more.

The point is … today when we have a need or desire we research for a specific solution and are happy to make contact when we believe we find it … and are more than happy to make a positive purchasing decision ie we love to buy.

So how does this apply to your business?

Well if you are still using interruption marketing today and trying to sell your products or services to people who don’t want them then … well good luck for the future! The web is changing everything.

The key to marketing your business in the future is to position yourself as an expert service provider in a specialised niche and gain visibility within that niche.

When your prospective clients go searching for your solution you need to show up.

When they land on your web site you have 30 seconds … the strategy behind your web site will determine if you have any chance of building a relationship in those 30 seconds or not.

You will need to ensure your total marketing strategy facilitates the purchasing process that they buyer wants to follow.

Your marketing strategy needs to make it easy for your prospective clients to say yes to you.

Does your marketing strategy do this …. find out here?

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(Note: This article is based on the recent Profit Minute Radio program. You can listen in to the recording of the radio program here - Profit Minute Radio)

How To Successfully Sell Your Service

Most small business owners do not consider themselves to be sales people or good at sales. They fear coming across as being pushy and as a result they have no sales strategy or at best an ineffective strategy.

In order to move your service based business to the next level you will need to implement the right sales strategy. Every business is different of course but there are some general rules that apply.

Here are five keys that will help you to improve your sales strategy for your small business:

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This weeks Profit Minute Radio program recording is now live. The topic for this week is ‘How To Successfully Sell Your Service’

You can listen into the recording (or download the podcast) now at Blog Talk Radio.

Click the Blog Talk Radio button for more details:

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Is your marketing getting you the RESULTS you are looking for … or would you like more clients right now?

Does the thought of having to market your business and you send shivers down your spine?

Most small business owners are not entirely comfortable with having to get out there and win new business. So they run a few ads (which typically do poorly), go to a few networking events, tinker with their website and hope that someone refers them on.

This is not a strategy for SUCCESS which may explain why many small businesses do not reach their full potential.

So why is it that we don’t like the sales & marketing process?

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A few days ago I was in the Victorian Business Names Registry updating some details. It was a lot quieter than usual so I started chatting with the gentleman who was helping me. Out of curiosity I asked him how many new business names get registered every day.

The answer …

400!

That is 400 new businesses being registered every single day!

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