• Rod Moore - CEO & Founder of Profit Minute

    Rod Moore
    Profit Minute™
    "Most small business owners are so busy working in their business that they never take a minute to stop and work on their business. The result is usually ineffective sales and marketing and a lack of profits.

    At Profit Minute™ we work with you to ensure your business is aligned to your vision, and you have effective sales & marketing strategies to lead you to PROFIT!"

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About the Author

Rod Moore is a Sales & Marketing Strategist for Small Business. He is the founder of Profit Minute. You can contact Rod via email here or online here.

Marketing of Barack Obama vs Hillary Clinton in Democratic Election Campaign Using You Tube

By Rod Moore on Apr 2, 2008 in Buzz Marketing, Marketing Case Studies, Seth Godin, Video, Viral Marketing

Democratic election campaign between Barack Obama and Hilary Clinton Using You Tube

The democratic candidate campaign currently being run between Barack Obama and Hillary Clinton has been fascinating indeed.

Just take a look at You Tube as an example of how the two candidates are embracing technology.

Here are the current stats:

Barack Obama

Number of Videos Uploaded – 847
Number of Channel Views – 13,302,236
Number of Channel Subscribers – 42,416

Hiliary Clinton

Number of Videos Uploaded – 309
Number of Channel Views – 1,427,418
Number of Channel Subscribers – 12,445

It looks like Barack and his team have embraced You Tube (and no doubt other Web 2 marketing technologies) in a big way having uploaded more than double the number of videos uploaded by the Clinton campaign.

Now this in itself is not going to dramatically impact the result, however just take a look at the number of channel views … Obama and his team have achieved 12 Million more views.

That is a significant difference and may in fact be enough to have a dramatic impact on the final results.

As an interesting study take a look at the type of videos being uploaded. Barack has uploaded tons of short snippets (2 to 5 minutes long) of key moments in his speeches. They are compelling viewing and demonstrate a clear message that there is a wave of momentum swinging to Obama of people ready for change.

Clinton on the other hand chooses to upload TV ads and the like, as well as videos by other senators and notables endorsing here.

If you want to take a look at how the Democratic candidates are utilising You Tube to market themselves then follow this link:

http://au.youtube.com/youchoose

Another interesting aspect of marketing their respective campaigns through You Tube is that for the first time the people have a voice. In just one of Barack Obama’s videos there have been more than 6,000 comments left.

According to Seth Godin (Author of Meatball Sundae) this is one of the key marketing trends of the future … entering into a dialogue with your clients and potential clients and building a sense of community.

The question I have for you is this … ‘Is it possible that Obama is more in tune with the mood of the people in 2008 and how they are receiving information about the election campaign than Clinton?’

Also … have you been following along on You Tube with the election campaign and how is it impacting your views in the race?

What can we learn about effective marketing utilising new media such as You Tube for your small business?

Leave your comments and thoughts.

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