The Power Of Thank You Cards

For a long time now I have been telling my clients and subscribers of the value of sending thank you cards. I will go into more detail on this shortly but for now I wanted to tell you the story of the Thank You Card I received from the Sheraton Hotel in Atlanta. (Pictured left).

It all started when I was in Atlanta last November for the Dan Kennedy Info-Marketing Summit. The venue was of course the Sheraton Hotel.

The experience I had staying at the Sheraton was nothing short of exceptional. The staff were brilliant, friendly and extremely helpful.

Well I mentioned them in an article in this newsletter and the article was published to my blog. See article here

Yesterday I received this Thank You card from them thanking me for mentioning them in my blog and get this … it is signed by all of the different managers in the various departments.

Now this is not some stock standard thank you card pre-printed that they are sending out. This has a personal message from at least eight of the various managers thanking me for mentioning them.

Do you think this got my attention? Do you think as a result I am likely to refer everyone I know to them?

Of course … in effect this article is my personal recommendation to thousands of people globally that if you are ever staying in Atlanta there is only one place to stay right?

(Sidenote: The obvious question that you should ask is ‘How did they find out about the Blog post in the first place?’ … While I am not entirely sure I would say it was through Google Alerts which is a great way to monitor what anyone is saying about you online)

Sending thank you cards is one of the most powerful ways to get attention, become memorable and to stimulate referrals.

As business becomes more competitive (due to lower barriers to entry combined with shifting consciousness) it will become more of a challenge to get and hold the ATTENTION of your target market. Sending out heartfelt thank you cards is one extremely powerful way to do this.

One of the key strategies that we teach in the Attraction Marketing System is that of TOMA … or Top Of Mind Awareness. The principle behind this is that the larger your network of contacts that you have TOMA with the more REFERRALS will start to flow to you. The key question though is how do you create TOMA without being an annoyance?

The most effective strategy we have come across is through sending heartfelt thank you cards, birthday cards, christmas cards, nice to meet you cards, thinking of you cards and so on.

In fact the most successful sales person of all time used the strategy of sending thank you cards and built such a hugely successful business that he wound up in the Guineas Book Of Records. This was before the days of technology and he employed a team of people to assist.

The strategy of sending heartfelt thank you cards though proved to be extremely effective as he started to gain TOMA with an ever increasing network of people who would refer him.

So my recommendation is to implement the power of thank you cards into your business today. Take the lead of the Sheraton Hotel in Atlanta and use this simple strategy to increase your business and attract more clients.

Oh and by the way … if you are ever in Atlanta make sure you stay at the Sheraton … highly recommended!

Resources:
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Watch the Referral Movie and learn about the SYSTEM we use to manage the process of sending thank you cards. Then trial the system here.

‘How To Create Endless Referrals’ DVD

For more information on how to use TOMA and the power of thank you cards to create an endless stream of referrals into your business we recommend the DVD ‘How To Create Endless Referrals’. This explains step-by-step the process of how any business can attract more referrals to them. Order a copy here

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