Authenticity in Marketing!
By Rod Moore on Aug 22, 2008 in Attraction Marketing, Client Attraction System, Creating Raving Fans, Marketing, Marketing Case Studies, Viral Marketing
Have you ever stopped to ask yourself why you do not respond to most marketing?
More importantly … why is your target market is ignoring your marketing material?
As a specialist in Attraction Marketing I certainly have asked this question many times. Both of my own marketing and of the marketing of my clients. Why is it that some marketing gains attention and the majority is completely ignored?
This past weekend I had the good fortune to be invited to the “Mouthing Off For Big Money” seminar which was all about building your business through speaking. At the event each of us were given the opportunity to stand up in front of 100 people and give our speech for 6 minutes. Well as you can imagine there were some nervous moments for a lot of people.
For most of in attendance though the biggest lesson came from a lady named Melissa. She had virtually everyone at the seminar in tears, managed to earn $2,300 per minute as a professional speaker without trying, and created over $65,000 in value for two people … needless to say it was a life changing experience.
How did she do all of this in just 6 minutes?
Simply by being Authentic and sharing her story of her Passion!
When Melissa was picked out of the audience to come on stage and give her speech you would never have guessed what was about to unfold. She appeared nervous and unsure … in fact she even appeared as though she was unprepared for the 6 minutes.
What she did was simply to share her story. She talked about how she had been advised by doctors that she was going blind and to prepare to live as a blind person. She mentioned how her dream had been to be a Mountain Bike Racing champion but now she feared that would never happen.
Melissa went on to explain how she took up Mountain Bike racing anyway and became quite good at it …. until she had heart related illness that doctors told her was life threatening and she had to give up Mountain Bike Racing. For 16 weeks she didn’t ride her bike … and she was miserable.
Finally she decided to get back on the bike. The Australian Championships were coming up … a 24 hour endurance event. She entered and with her 11 year old son as her only support crew she managed to come second and qualify for the World Championships in Canada.
It was an amazing story!
She gave one of the most inspiring speeches you could ever hear.
She received a standing ovation that lasted for nearly 5 minutes.
Here is the key … none of it was because she was a great speaker. She didn’t use any fancy presentation techniques. Her speech was not particularly well structured.
She simply shared her Authentic story. She opened up her heart and soul to people.
The big question out of this is … are you sharing your Authentic self?
Does your marketing share you Authentic story? How can you make your marketing more attractive through your authentic story.
Okay … many of us will not have an inspirational story to share like Melissas … however you could start by sharing WHY you do what you do and why you are so passionate about it.
So what is your Authentic story?
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