• Rod Moore - CEO & Founder of Profit Minute

    Rod Moore
    Profit Minute™
    "Most small business owners are so busy working in their business that they never take a minute to stop and work on their business. The result is usually ineffective sales and marketing and a lack of profits.

    At Profit Minute™ we work with you to ensure your business is aligned to your vision, and you have effective sales & marketing strategies to lead you to PROFIT!"

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About the Author

Rod Moore is a Sales & Marketing Strategist for Small Business. He is the founder of Profit Minute. You can contact Rod via email here or online here.

PR Secrets – How to Write a Media Release

By Rod Moore on Jan 27, 2010 in Attraction Marketing, Client Attraction System, Profit Minute Articles

By Sue Papadoulis

Here’s my 10-step plan to writing a good media release.press release

1. Get the layout right: You need:

- a headline sentence in bold
- followed by an opening paragraph
- followed by a text that supports your headline and opening paragraph
- followed by contact details

2. Create a great headline: This needs to sum up the media release contents in a concise manner – just as a newspaper headline does. Keep it to one short sentence.

3. Write a snappy opening sentence. Your opening sentence can be just as important as the headline in attracting interest from a journalist who may scan this alone and determine whether or not the entire story is of interest. Remember, also these words are also indexed by search engines so if you’re putting your release online, add some key words.

4. Support your headline and opener with quality text: The remaining text supports your story and must answer the questions of who, what, when, where, how and why. Write the text in the format used by your target media outlet. For example if you’re targeting a local paper, write it as a newspaper article – the sure sign of a great media release is when you read it word for word in the paper.

5. Use quotations. Quote yourself high up in the release – in the second or third sentence. Keep quotes short, sharp and newsworthy (often referred to by the media as a ‘grab’ which summarises the main point of the story).

6. Include an expert if possible. If you can find a third party to support your position it will give you and your release instant credibility and move it away from being a promotional piece into the realm of serious news story.

7. Provide full contact details. Include your name, landline, mobile phone number, email address and web address.

8. Try to keep it to one page. More than 1.5 pages and a journalist just won’t read it.

9. Offer images and make yourself available for an interview. Often, a journalist will want to do an interview rather than lifting quotes directly from a media release. A media outlet may be happy to use your images, or they may want to take photographs themselves, so make yourself available.

10. Send it out! Develop a list of targeted media outlets, and don’t overlook online PR release sites such as www.free-press-release.com and www.prweb.com.

© 2009 Home Biz Chicks

Online entrepreneur, former journalist and public relations executive Sue Papadoulis publishes the popular e-newsletter Smart Biz Chicks. If you’re ready to jump-start your home business to make more money and have more fun and free time, get your FREE tips and FREE report “How to Generate Free Publicity for Your Home-Based Business” now at http://www.homebizchicks.com.

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