• Rod Moore - CEO & Founder of Profit Minute

    Rod Moore
    Profit Minute™
    "Most small business owners are so busy working in their business that they never take a minute to stop and work on their business. The result is usually ineffective sales and marketing and a lack of profits.

    At Profit Minute™ we work with you to ensure your business is aligned to your vision, and you have effective sales & marketing strategies to lead you to PROFIT!"


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      The most important part of choosing from all of the wireless internet plans out there is finding out what your need is. A casual internet user who will only use their internet via a laptop in an internet cafe, or other WiFi points may not even need a Wireless Plan. Casual use in internet cafe's and WiFi points can sometimes be attained for free, though […]
    • Many reasons to hire an experienced web developer
      Websites are multiplying by the minute. The competition has become fiercer than ever! There should be something that distinguishes your website from the pack. Web development comes into play here. The importance of choosing an experienced web developer comes into the scenario. If you want to create a robust presence online, you ought to hire the services of […]
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      A big aid to the success of any online business is those customers paying attention to the site and its messages, including e-mail and newsletters. People who are following your progress on a regular basis are receiving more exposure to your product, and are more likely in the end to purchase the services or item you're selling than someone who just cha […]
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    • Interesting Facts About Plumber Training
      Becoming a plumber will allow you to set up and fix systems for gas, water and waste. You could get jobs in the commercial industry or those where you work in residential situations. There are also career opportunities in this field for those who are interested in doing renovation work and new home building. If you wish to pursue plumbing as a career path, y […]
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      Are your aware of the fact that people are thriving with AdWords management? Those who are going to benefit from AdWords management are those who really require the time to design their actions completely related. Majority of individuals are facing losses in AdWord Management for one or two causes: 1. They are not aware of the ways to make relevant promotion […]
    • Tips on the Seasons of Life
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      Many start-ups and small businesses are on a tight budget these days, and are turning to online printing services to create their own marketing materials. Online printing services offer affordable printing on a wide variety of products, from business cards and letterhead, to brochures and more detailed sales booklets. Business owners adopting the "do it […]
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      Facebook is a brilliant way to raise awareness of your fundraising event and your chosen charity. Over 200 million Facebook users log onto their profile on any given day, spending over 500 billion minutes per month on the social networking site. As you can see, promoting your fundraiser on Facebook is a quick and easy way to reach out to millions of people. […]

About the Author

Rod Moore is a Sales & Marketing Strategist for Small Business. He is the founder of Profit Minute. You can contact Rod via email here or online here.

PR Secrets – How to Write a Media Release

By Sue Papadoulis

Here’s my 10-step plan to writing a good media release.press release

1. Get the layout right: You need:

- a headline sentence in bold
- followed by an opening paragraph
- followed by a text that supports your headline and opening paragraph
- followed by contact details

2. Create a great headline: This needs to sum up the media release contents in a concise manner – just as a newspaper headline does. Keep it to one short sentence.

3. Write a snappy opening sentence. Your opening sentence can be just as important as the headline in attracting interest from a journalist who may scan this alone and determine whether or not the entire story is of interest. Remember, also these words are also indexed by search engines so if you’re putting your release online, add some key words.

4. Support your headline and opener with quality text: The remaining text supports your story and must answer the questions of who, what, when, where, how and why. Write the text in the format used by your target media outlet. For example if you’re targeting a local paper, write it as a newspaper article – the sure sign of a great media release is when you read it word for word in the paper.

5. Use quotations. Quote yourself high up in the release – in the second or third sentence. Keep quotes short, sharp and newsworthy (often referred to by the media as a ‘grab’ which summarises the main point of the story).

6. Include an expert if possible. If you can find a third party to support your position it will give you and your release instant credibility and move it away from being a promotional piece into the realm of serious news story.

7. Provide full contact details. Include your name, landline, mobile phone number, email address and web address.

8. Try to keep it to one page. More than 1.5 pages and a journalist just won’t read it.

9. Offer images and make yourself available for an interview. Often, a journalist will want to do an interview rather than lifting quotes directly from a media release. A media outlet may be happy to use your images, or they may want to take photographs themselves, so make yourself available.

10. Send it out! Develop a list of targeted media outlets, and don’t overlook online PR release sites such as www.free-press-release.com and www.prweb.com.

© 2009 Home Biz Chicks

Online entrepreneur, former journalist and public relations executive Sue Papadoulis publishes the popular e-newsletter Smart Biz Chicks. If you’re ready to jump-start your home business to make more money and have more fun and free time, get your FREE tips and FREE report “How to Generate Free Publicity for Your Home-Based Business” now at http://www.homebizchicks.com.

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