All Posts Tagged With: "small business marketing"

Synopsis: With the likleyhood of a global recession extremly high many small business owners fear that they may not survive. Many smart business owners however are looking at developing and implementing more effective marketing systems. The most effective marketing system for Small Business, Home Based Business and Entrepreneurs is Attraction Marketing.

Melbourne, Australia (PRWEB) August 2nd, 2008 – With the likelyhood a global recession hitting now extremely high many small business owners fear for their survival. Increasing cost of living mixed with declining consumer confidence spells trouble for small business owners many of whom have only know good economic times over the last 10 years or so.

So what is the key to not only surviving but thriving during a recession for small business owners?

Attraction Marketing expert Rod Moore of Profit Minute believes that now more than ever small business must focus on developing and implementing effective marketing systems. Most small business owners have on clue about marketing or how to attract clients. During prosperous economic times that is okay, however during recession effective marketing is critical Moore says.

The problem for small business owners is that they are typically very good at what it is they do in their business, but they lack the necessary knowledge and skills to effectively market what it is they do. The end result is that they are set to struggle during tougher economic times.

When asked what the solution is Rod Moore suggests that now is the time to be thinking about, developing and implementing the right marketing systems rather than wait until we are in the depths of recession when cash flow has dried up.

Moore says that the most effective marketing system he has come across is what he calls ATTRACTION MARKETING. This is a combination of Direct Response Marketing with an understaning of the psychology of what motivates your customers to buy. In effect it is about making your business more attractive than your competitors.

With attraction marketing you can literally attract a steady stream of new clients to your business already pre-sold on wanting to do business with you. This type of approach to marketing (which is very different from more traditional types of advertising and marketing) can be extremly powerful.

Those small business owners who embrace attraction markeing today will stand a much better chance of prospering during recession than their competitors will Moore said in a statement today.

Attraction Marketing is the most powerful way for small business to find new clients today as it is in tune with shifting consumer attitudes and the way in which people do business today. Outdated traditional forms of advertising and marketing simply get lost in the clutter and do little to create new clients.

If you are in small business, home based business or are an entrepreneur today then you would be wise to investigate how attraction marketing can greatly impact on your ability to find and attract new clients to you.

For additional information on how you can use Attraction Marketing in your business and for more than $497 in Attraction Marketing information visit the Attraction Marketing Revealed website at http://www.AttractionMarketingRevealed.com

About Profit Minute
Profit Minute specialise in Attraction Marketing systems for small business. They provide Attraction Marketing educational materials, online training, seminars and coaching programs for small business.

Contact:
Rod Moore, Attraction Marketing Specialist
Profit Minute
http://www.ProfitMinute.com

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If you are trying to market your small business then no doubt you have tried networking.

Networking can be a great strategy to build and grow your business if you know how to use it correctly.

If you attend networking events then at some stage you are going to be asked …

“So Rod … What Do You Do?”

How you answer this question can make or break you at a networking event.

We have all had the experience of asking someone else that question only to have them launch into a 20 minute sales pitch for their business. And you already know how difficult it can be to escape those people right?

So here is what most people will do.

They will have prepared their so called ‘elevator speech’, rehearsed it in the car on the way to the event and when asked the question promptly launch into something like …

‘Well Im a Financial Planner. Im with Peter, Jones & Eddie company. Did you know we have been serving business owners in the area for 25 years now. We specialise in …. blah blah blah ….’

Yawn !!! Who CARES !!!!!

So what is a better approach?

Well every business provides an end benefit … a solution to someones problem. So why talk about that instead of how you achieve the end benefit?

The other thing you simply MUST do is engage peoples interest so that they ask you for more information.

Here is how our friend the Financial Planner might approach this …

‘Well what I do is help business owners ensure they become wealthy through their business …’

Can you see the difference here?

In the first approach your eyes probably glaze over thinking the other person is trying to sell you financial planning services which of course you do not want right?

But in the second approach, if you were a small business owner … wouldn’t you want to know more?

Wouldn’t you be inclined to ask … ‘Oh really … How do you do that?’

Now if you get someone to the point where they do ask you a question like this be careful how you respond. You do not want to launch into your previously well rehearsed sales pitch.

A good strategy is to have some FREE offer that provides valuable information on a topic such as ‘How Any Small Business Owner Can Plan To Achieve Maximum Wealth Through Their Business’ … or something along these lines.

The free offer could be an audio CD, a DVD, an e-Class, a five page report etc. Something that you give away that adds value and at the same time positions you as a reliable expert source.

So in response to the above question you could simply say …

‘Well I could give you a half hour overview of how we do it now … or, what might be better is how about I send you a complimentary Audio CD on how business owners can achieve maximum wealth through their business?’

Most people are going to respond with yes so you simply say great do you have a card and I will send it to you.

Then you simply want to shift the conversation by asking them lots of questions about them and their business.

Isn’t this a better strategy?

Can you see how you can generate lots of interest using an approach like this?

All you need to do is tailor this approach to your business.

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