One of the most important lessons I ever learnt in business was this ...

'People HATE being SOLD to!'

You know what I am talking about, right? The PUSHY sales pitch where old school manipulative techniques are used to overcome your objections and close you. If the first trial close doesn't work then you have another 23 closes in reserve because damn it ... you are going to close this sale if it kills you. 

Well news flash for you ... its killing your business. Besides if just one of those closes actually worked you wouldn't need the other 23 right?

Here is the next most important lesson I learnt in business ...

'People HATE being SOLD to BUT ... we all love to make buying decisions
given the RIGHT INFORMATION!'

I had the good fortune to be reminded of this recently when I made some enquiries about a service I have been considering. I met up with the gentleman who after making small talk proceeded to launch into his flip chart presentation ... pausing only long enough to ask me the right trial closing questions.

Then at the end he pulls out the order form and asks for what name to put it in and starts writing. The old assumptive close technique. Talk about old school. It many ways I found it quite offensive and my immediate response was ... I want to think it over!

What he didn't know of course was that I have had 20 plus years of training in sales and marketing and have seen practically every sales technique developed. I must say his execution was execllent and I am sure it would have been extremely effective in the 1980's.

Today though my belief is that this style of PUSH sales will cost you more money than it will make you. Yes of course you need to have a good presentation and know how to lead people to say YES ... but people are more sophisticated today and require a more elegant approach to sales.

When it comes to sales and marketing I love what Send Out Cards founder Kody Bateman says ...

'Appreciation Wins Out Over Self Promotion Every Time'

One of the highest forms of APPRECIATION you can give to your prospective clients is to provide them with INFORMATION. The goal being to help them identify what is the right SOLUTION to their particular PROBLEM.

When you become someone who provides enormous VALUE you will become highly ATTRACTIVE to your Target Market. This is because they would rather deal with someone they perceive to be an expert or authority on helping people find solutions to their problems, than a pushy sales person any day.

So if you want to become HIGHLY ATTRACTIVE to your target market STOP trying to sell them. Instead turn your attention to helping them identify the best solutions for their problems. As a result they will come back to you when they are ready to ACT.

The Attraction Marketing System is the most comprehensive step-by-step marketing system for Small Business owners. It teaches you what you must do in order to get and hold the ATTENTION of your target market.

The system allows you to develop your own unique marketing system including your marketing message, your marketing funnel, how to write effective sales letters and much more.

If you are looking to ATTRACT more CLIENTS to your business then you will
want to get your copy of The Attraction Marketing System today. Find out more here:

www.TheAttractionMarketingSystem.com

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