| In
This Issue |
Welcome back! In this weeks issue you will find:
- Mega Networking Event Online Community
- Rich Dad Poor Dad Seminar
- The Red Tent Woman Networking Event
- Featured Article: Search Engine Optimisation
-
Recommended - Six Minutes To Success
|
May 6th 2009
Volume
2, Issue 16
Published every
Tuesday.
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| Update
From Rod |
 Welcome To Another Weeks Attraction Marketing Newsletter.
I
trust this weeks Attraction Marketing newsletter finds you well. In
working with a number of coaching clients lately I have been spending a
lot of time discussing the idea of developing a clearly defined niche
market. Some business owners readily embrace the idea ... others are a
little hesitant. Then there are some who just have a major block to
focusing on a niche (usually driven by fear).
So this weeks article is all about the possible fears you may in
developing a niche market and the reasons behind those fears. Next week
we will then explore how to actually go about the process of developing
a niche market.
Of course developing a focused niche market is only the first step in
implementing an Attraction Marketing system. Many people have asked me
if Attraction Marketing will work for them in their business. In order
to find out I invite you to request a complimentary Marketing Strategy Session where we can explore the optoins available to you to use Attraction Marketing in your business.
I
have also noted in todays newsletter a couple of great events coming
up. One by world renowned author Robert Kiyosaki, the other a
networking event for ladies only (sorry guys).
One of the keys to my success in business has been that I constantly
work on programming my mind for success. With so much negative input
from the media right now it is vital that you give your unconscious
mind the right information it needs to achieve success. That is why I
was so excited recently to learn about Bob Proctors new Six Minutes To Success program. You should take a look and learn how to FOCUS your mind for SUCCESS in Small Business.
A big welcome to all of
our new members who have joined recently. Great to have so many of you
joining us and I am sure that you will find lots of valuable
information on how to grow your business.
Regards
Rod Moore
Profit
Minute
www.ProfitMinute.com
www.ProfitMinute.com/blog
PS ... Do you
have a
well thought out Marketing System in place in your business? If not
then find out about how the Attraction Marketing System can help you to
attract more new clients than you can deal with. All the information is here. There
is still an opportunity to grab your copy now at the reduced price.
PSS ... If you are in MLM or are a
Network Marketer then this may interest you. It is a new free training
program on using Attraction Marketing to build your downline.
Details here
|
| Rich Dad Poor Dad Seminar In Sydney |
Coming to Australia and
New Zealand in 2009
The internationally best-selling author of the book “Rich Dad, Poor
Dad”, with 6 years on New York Times best seller list, plus 18 books with sales
of over 26,000,000!
This is your chance to spend 3 days with one of
the worlds leading thinkers on financial success. Join Robert Kiyosaki
and a line up of Rich Dad Advisors.
Find out the details here
|
| Face2Face Web Networking |
|
 The
Red Tent Networking Event Wed May 13th
Williamstown
Ludwina
Dautovic will be conducting a live interview with Tina Robertson from
'Asenz
Australia' on...
"Lifting
the Lid off SEO"
How
to drive volumes of traffic to your website … The 5 SEO secrets
that SEO companies DON’T want you to know!”
Your
website has the potential to reach hundreds – even thousands – of
qualified leads. People who are looking for what you sell. People who
are ready to buy a product or book a service online.
Major
Door Prize
– Professional Keyword Search Package valued at $1499.75
Our
last 2 events sold out, so to secure your place NOW
click here -
http://www.theredtentwoman.com.au/business-networking-events.html
|
| Featured
Article |
Niche Marketing Fears
 There
are so many businesses that are on what I would characterize as a
treadmill with their marketing. They are focusing too much of their
time, money and other resources on "chasing" new customers and clients
with a broad "shotgun" approach. Some of the leaders of these
businesses I honestly believe have never met an opportunity they did
not want to "chase," even though the opportunity represents a 0% chance
for success and a 100% chance for a waste of resources.
If we apply some strategic thinking here to marketing efforts, it may
result in a strong case to pursue niche marketing. However, I know that
there are too many business owners and marketing people who still fear
niche marketing and make many excuses to avoid using it. Research has
shown that there are a variety of fears regarding pursuing a strategy
of niche marketing. These fears cause severe adverse impacts on the
ability to grow their businesses. Here are ten (10) of the major fears
about niche marketing and the reasons for those fears, according to
Your Strategic Thinking Business Coach.
Fear #1: I don't want to risk turning away good prospects.
Reason for fear: They assume every prospect is a good prospect.
Fear #2: I might pick the wrong niche market for my business.
Reason for fear: They have no confidence defining what business they are really in and in their market research abilities.
Fear #3: I don't possess expertise or knowledge that would be of value to offer to a niche market.
Reason for fear: They do not realize what valuable expertise and information they actually possess.
Fear #4: I will lose existing clients if I focus on a niche market.
Reason for fear: They may discover that some of their existing clients
are not the clients they should really have in their business.
Fear #5: I know the local market is not large enough to define and support a niche market.
Reason for fear: They do not really understand the local market and its potential.
Fear #6: I will lose business and revenue while pursuing a niche market.
Reason for fear: They fail to understand that they will lose business
and revenue if they stay on the "generalist" marketing mindset and do
not pursue a niche market.
Fear #7: I am too busy operating my business to pursue a niche market.
Reason for fear: They are too busy with activities and with "working in
their business," rather than "working on their business."
Fear #8: I am not sure how to integrate the pursuit of a niche market into my overall marketing plan.
Reason for fear: They lack the commitment to strategic marketing and to an integrated marketing communications approach.
Fear #9: I believe competitors have already penetrated my niche market.
Reason for fear: They have not even defined their niche market and are not in a position to make this judgment.
Fear #10: I do not have enough experience to develop a niche market.
Reason for fear: They have not used strategic thinking to identify what
value they can bring to a niche market and how they can leverage
whatever experience they possess.
Your Strategic Thinking Business Coach encourages you to develop a
strategic marketing plan that incorporates the pursuit of niche
markets. If you would like to learn more about how a strategic thinking
business coach can facilitate and guide you in that endeavor, please
contact Glenn Ebersole today through his website at
www.businesscoach4u.com or by email at jgecoach@aol.com
**********************************************************************
Get your copy of The Attraction Marketing System by going here
www.TheAttractionMarketingSystem.com
|
| Recommended
- Six Minutes To Success |
 I
am a great believer in conditioning your mind for success. There is no
place where this is more essential than in Small Business. We have to
constantly gaurd our minds against negative media reports, complaining
employees and more.
That is why when I came across a new program by Bob Proctor called Six
Minutes To Success I joined straight away. I have been a big fan of
Bob's work for close to twenty years. His insight into mindset and
success comes from more than forty years of studying material like
'Think & Grow Rich'
The Six Minutes To Success
program is a daily program where Bob delivers a brief video message
that will challenge your thinking, provoke you to make new decisions
and set new goals. It is very inspiring and I believe a great way for
any Small Business owner to program their minds for success.
Find out more about Six Minutes To Success here |
