| In This Issue |
Welcome back! In this weeks issue you will find:
- Bushfire Tragedy
- Mega Networking & Referral Event VIDEO
- Recommended - Inner Circle
- Featured Article: Secret To Direct Mail
- Recommended - The Attraction Marketing System
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February 10th 2009
Volume 2, Issue 5
Published every Tuesday.
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| Update
From Rod |
 Welcome to another weeks Attraction Marketing Newsletter.
Well it has been a tragic week here in Victoria. More than 173 people
have lost their lives and 750 plus houses gone in the worst bushfires
Australia has seen. I know this has nothing to do with marketing but it
does have everything to do with life. I urge all of my readers to
donate to the Red Cross appeal. You can find out more by going to their site
Question
for you ... Do you struggle with using Excel spreadsheets? Most small
business owners at some point will have a need to present their
financial data in an excel spreadsheet. One of my clients, Harold
Graycar is a leading expert in Excel and is presenting a one day
seminar on Presenting / Managing Financial Data. Take a look at his web site for more details
This weeks article is by a guest author. From time to time I like to
feature articles by other marketing consultants who are specialists in
their field. The article in this issue is from Dennis Francis and is
about using Direct Mail in Small Business. As many of my readers will
know I believe that Direct Mail is a viable profitable source of new
business .
Kick Start Your
Business - Are you ready to kick start your business into 2009? Right
now I have an opening to work with 2 to 3 small business owners to help
them kick start their business. If you are ready to install the right
marketing system into your business to attract more clients then get in
contact either via email or call our office on 1300 308 031.
A big welcome to all of our new members who have joined recently. Great to have so many of you
joining us and I am sure that you will find lots of valuable
information on how to grow your business.
Regards
Rod Moore
Profit
Minute
www.ProfitMinute.com
www.ProfitMinute.com/blog
PS ... Do you have a
well thought out Marketing System in place in your business? If not
then find out about how the Attraction Marketing System can help you to
attract more new clients than you can deal with. All the information is here. There is still an opportunity to grab your copy now at the reduced price.
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| Mega Networking & Referral Event |
VIP TICKETS ALMOST SOLD OUT!
In Melbourne March 2009
a world first event is happening for Small Business Owners &
Entrepreneurs. The Mega Networking & Referral Event is designed to
help YOU grow your business.
We will be giving you 10 unique ways to grow your business including
interactive networking sessions, referral roundtables, joint venture
corners, and lots of other ways to promote your business. Find out the full details and get your tickets here:
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| Recommended - Attraction Marketing Inner Circle |
Inner Circle - Gold Member Update
Inner Circle Gold Membership is for those business owners and
entrepreneurs who are ready to take their business to the next level in
2009. Now you can take a one month free trial to see if the Inner
Circle will help you attract more clients and grow your business.
One Month Free Trial - Click Here
Coming up for Inner Circle Gold Members:
- Teleseminar 'Creating Joint Venture Partnerships' - Tuesday 10th February at 8pm AEST
- Teleseminar 'Strategic Alliances Through Networking' -Thursday 19th Feb at 10am AEST
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| Featured
Article |
The Secret To Using Direct Mail In Small Business ...
Many
small business owners that I work with equate direct mail with large
corporate mailing campaigns. When I ask them if they have ever
coordinated a direct mail campaign the answer is usually no. They
usually tell me that it's too expensive and time consuming to try to
sell their products or service using direct mail.
I've found that the best way to use direct mail is to create an offer
that your specific target market will find irresistible. This should be
a free offer that requires the reader to take an action to receive his
or her gift. Preferably, the prospect should go to the web page
indicated on the mailer which requires them to fill in their email
contact information in order to benefit from the mailing.
You have now created a leads generating machine. If you can do the
research necessary to find your target audience, you will be able
profit from your mailing campaign. Here are 10 essential tips for
conducting a leads generating direct mail campaign.
1.Start small
- test your market with a relatively small sampling of your
mailing list. If you have 10,000 names and addresses, start with a
1,000. Test your ad copy, test your offer; be sure of the results
before committing to a full blown campaign.
2. Don't get greedy
- know your averages; stick to your averages and make an initial free
offer. Your prospects don't know you from a hole in the wall. You job
is to sort through the list of un-proven addresses and qualify the
mailing list. That means those who immediately value the offer will
stop to take action. Those people have been qualified. The mailing
campaign should continue to qualify your list.
3. Once is not enough.
If you have experience dating, you know that most people take a few
dates to decide if they really like a person enough to commit to "going
out". Most people don't get married after the first date. Remember that
the idea building a relationship with your prospects will pay off very
well in the long run if you take the time to pursue them properly. You
will need to follow up with your list a few times to let them know that
you are serious.
4. Separate your new subscribers
- the ones who took advantage of your free offer from the rest of your
mailing list. Don't send them the same mailing with the same free offer
again. They now go on your warm prospects list. These folks are ready
to see an offer for your retail products or services.
5. Once you have someone on your email list, send them a series of emails.
Give valuable information on their topic of interest. Your
communication should be brief and lead to a link where they can read
more or view more material. If you pitch a promotion to them, follow up
if you don't make the close.
6. Vary your direct mail source.
If you are sending letters, send a postcard next. You will want to test
postcards the same way you tested letters. People will be trained to
identify your mail piece after a while.
7. Always match the look and feel of your direct mail piece to the intended market.
Design the mailer in a professional regardless of the style. Be sure to
consistently deliver a professional project. If you seriously consider
the market you are shooting for, you'll get the required results.
- Article written by Dennis Francis
Learn how to boost your business income from the author of "Double My
Revenues In 12 Months or Less" and "Push Button Profits! A 30 Day
Program For Making $120,000 A Year On Auto Pilot" Head over to the site
and sign up for your free 30 day course now before it's too late!=>
http://DoubleMyRevenues.com/coaching/
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Get your copy of The Attraction Marketing System by going here www.TheAttractionMarketingSystem.com
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| Recommended - The Attraction Marketing System |
The Attraction Marketing System
The
Attraction Marketing System
is the most comprehensive step-by-step marketing system for Small
Business owners. It teaches you what you must do in order to get and
hold the ATTENTION of your target market.
The
system allows you to develop your own unique marketing system including
your marketing message, your marketing funnel, how to write effective
sales letters and much more.
If you are looking to ATTRACT more CLIENTS to your business then you will
want to get your copy of The Attraction Marketing System today. Find out more here:
www.TheAttractionMarketingSystem.com
PS. Only invest in The Attraction Marketing System
if you are seriously ready to ATTRACT more clients than you can hendle.
This is a powerful system for serious small business owners.
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