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Rod Moore's
Attraction Marketing
Newsletter
Attract More Clients To Your Small Business!
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| In
This Issue |
Welcome back! In this weeks issue you will find:
- Website Updates
- FREE CD & Report
- Recommended - Mega Networking Event
- Featured Article: Top 10 Marketing Tips
- Where Is Rod Speaking?
-
Recommended - Guest Expert Interview
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August 12th 2009
Volume
2, Issue 30
Published every
Tuesday.
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| Update
From Rod |
 Welcome To Another Weeks Attraction Marketing Newsletter.
This
is the last newsletter you will get from me for awhile. Im getting set
to pack my bags and head to the UK for a well deserved break. Have
booked a week in a beautiful house right on the water in St Ives and
plan to spend the whole time just watching the waves roll in.
 Had a great time on the weekend with a great group of people (pictured) for the 'Networking Events Success System'
3 day event. It was all about how to organise and run your own
networking events, and more importantly, how to grow your main business
with networking events. It was held in conjunction with Ludwina
Dautovic of The Red Tent Woman ... so participants got to learn about
running events from two very different types of events.
Over the weekend we also had presentations from Brenda Thomson of
Networking World, and Lyndsey Baigent of Essentially For Women. Both
presentations were terrific and gave completely different insights into
networking events and what makes them tick.
Incidently Ludwina has done a great job recently with developing a
series of videos. She recognises the importance of video marketing into
the future. You can catch her speaking about this at Wendy Moore's Savy Web Women Event in late August.
Speaking of events have you secured your tickets for the Mega Networking & Referral Event yet?
If not then I have to warn you ... they are about to sell out. Leela
Cosgrove is running her Over Your Business seminar and has decided to
give everyone who attends a VIP ticket to the Mega Networking & Referral Event
... this means they are about to sell out! So if you are planning on
attending and not got around to getting tickets then now would be a
good time to do so.
Speaking of Leela
... two things I want to let you know. One is that she is our guest
expert for the September Inner Circle call. She will be chatting about
the '7 Deadly Sins Of Business'. You will need to be an Inner Circle
member to join us on this call. Secondly ... I emailed you
recently about her free audio recording on 'Unique Value Propositions'
... did you listen to it? If not I highly recommend it. Grab a copy by clicking here
Came across a great article by Jack Duncan of Radiance Road Marketing
which I thought was quite interesting so I have included it this week
for you. Well ... Im off to pack my bags. Next newsletter will be in
September ... see you then.
A big welcome to all of
our new members who have joined recently. Great to have so many of you
joining us and I am sure that you will find lots of valuable
information on how to grow your business.
Regards
Rod Moore
Profit
Minute
www.ProfitMinute.com
www.ProfitMinute.com/blog
Interested In Marketing? Become An Attraction Marketing Associate using our system and help Small Business to grow and prosper. Full details available here
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| Recommended - FREE CD & Report |
 '119% Business Growth In The Next 90 Days In 3 Easy Steps!'
Are
you looking to dramatically grow your business in the next 90 days? Are
you sick of struggling with how to find clients? If so request this
FREE CD & Report where I outline my simple 3 step formula for you
to achieve 119% business growth in just the next 90 days.
The three steps you need to follow simply are:
1/ ATTRACT More Leads
2/ CONVERT More Leads Into Clients
3/ INCREASE Value Of Each Client To Your Business
If you do not have systems in place for each of these three steps then
you will definitely want to request this FREE CD & Report while
stocks last. Follow this link:
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| Recommended - Mega Networking & Referral Event |
VIP TICKETS ALMOST SOLD OUT FOR NEXT
MEGA NETWORKING & REFERRAL EVENT!
'In March this year I attended the Mega Networking Event. It was the best
marketing event I have ever attended. Over 150 people got together for three
days to swap referrals and learn how to market their businesses.
Personally I formed several relationships which are on track to
deliver over $200,000 and the event only cost $197. How's that for amazing
value?
It's on again in October and I'll be there.'
- Ian Bosler, Intertype
October 23rd to 25th 2009
The
feedback from the first Mega Networking & Referral Event has been
outstanding. Over the course of three days the 100+ people in
attendance made lots of new business contacts, set up joint ventures,
received referrals and attracted new clients. The number of requests to
run the event again has been fantastic ... so we are pleased to
announce the next Mega Networking & Referral Event is happening on
October 23rd to 25th.
If
you are a small business interested in growing then please mark the
dates in your calendar right now to make sure you plan to attend. Also
you will want to place yourself on our Priority Notification list by
going here www.MegaNetworkingEvent.com
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| Featured
Article |
7 Common Marketing Blunders
 Wasting
time and money on marketing efforts that don't provide a return on
investment drives huge numbers of hard-working professionals out of
business every year. Every dollar you spend on marketing your local
business should eventually pay off in your bottom line. Over the past
twenty years as a marketing consultant, I've consistently seen small
business owners feed their precious resources (cash & time) into
the shredder. These owners are great at what they do - building
software or unclogging drains - but they don't have the marketing
expertise they need to grow their businesses efficiently. Check out the
list and stop wasting your time and money.
1. Using a stop-and-start marketing approach
It's typical for a business owner to jump on a
marketing idea that sounds good, but doesn't produce immediate results.
When the phone doesn't ring from the initial effort, they abandon the
idea. Six months later, they try something else that doesn't work. They
give up. Business gets really bad and they are desperate. Then, they do
it again. A marketing professional develops a solid marketing plan,
implements consistently, evaluates their results and adjusts
accordingly.
2. Trying to sell to everybody
Despite what your Uncle George says, your
market is not everybody. Sure, everybody has a toilet, but not
everybody in Lakeland wants or needs a plumber. And, you don't really
want just anybody as a customer. Some people just can't pay you and
others are more trouble than they are worth. Solid marketing research
shows who your best customers are: people who want and need your
product or service, will pay you, probably buy again and refer others
to you. Target your best prospects to make money.
3. Using left-overs for your marketing budget.
When I ask "What's your marketing budget?", I
typically get a deer-in-the-headlights look from owners. Turns out that
a struggling business will think of marketing as an extra expense and
only spend money when they have some 'left-over' at the end of the
month. That's bass-ackwards. If you want to have a profit, plan on
spending a certain percentage of your sales goal to get the customers
to spend money with you. For example, successful consumer goods
manufacturers spend 50 percent of their anticipated net sales to
promote a new product, then settle in at about 8 percent for an
established product to keep sales going strong.
4. Thinking this is about YOU
Your marketing message is not about you. It's
not about how great your product is or the cool tools you use. Your
customers don't care that much about YOU. They just want to know what
YOU can do for them. We call that WIIFM - What's in it for me? Tell me
how I can do it faster, easier and for less money. Tell me how I can be
cool or get a date on Saturday night or that you'll come over right now
to unclog my toilet and clean up the mess in my bathroom- then I'll
spend my money with YOU.
5. Playing it safe
Albert Einstein said that insanity is doing
the same things over and over again expecting different results. Small
business owners find themselves facing tough economic times, shrinking
revenue and increasing costs yet they keep their marketing spending
limited to the same newspaper ads and yellow pages listings they have
always used - usually with diminishing returns. Why would anybody do
that? Because it's 'safer' to stick with what you know. If you want
more customers, you are going to need to do something different. Like
maybe using internet marketing to drive traffic to your website so that
cash customers buy from you and not the franchise down the street.
6. Keeping your business a secret
Unless you are on the run from the law or
engaged in international espionage, you should be easy to find on the
web. I recently looked up an Auburndale air conditioning repair
business up by name on the web to get their phone number because they
didn't show up in the Google results of local A/C contractors. Their
most successful competitors showed up in the top listings, but I had to
get dig to find this company. The guy spent money to have a great sign
painted on his truck, but who writes down the number when they are
driving through traffic? I don't call you when I can't find the number
easily online. We search the web and click on the top three results to
find a local contractor.
7. Portraying a false image
Some entrepreneurs who work out of their home
try to look like a big business by putting skyscrapers and corporate
boardroom pictures on their marketing materials. If I wanted a big,
national chain, I'd go to them. Sometimes I want a small business who
will treat me like a person. Your strength might be that you are small
enough to give great service to a little guy like me. Maybe you'll come
out to fix my roof on a Friday night after a storm. Let me know upfront
who you really are - after all, I'll find out eventually.
Which of these blunders have you made? I've done them all at one point
or another. Marketing mistakes kill thousands of small business every
year.
I got into business to make money and enjoy what I do. There are enough
headaches and hassles in life without having to worry about making
money. Successful people do what works best. They use their strengths
and hire their weaknesses. I'm a great marketer, but not a good
mechanic. I've learned to take my car to the shop when I need an oil
change or it's not running well. Avoid these 7 common marketing
mistakes to save yourself some time and money. You may end up with more
customers, more profits and more enjoyment from your business. And, if
you need help - just ask.
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Jack Duncan has more than 25 years marketing, advertising and public
relations experience consulting for small businesses. He started
Radiance Road Marketing to help Lakeland, FL business owners profit
from internet marketing opportunities. You can visit his website
http://www.radianceroadmarketing.com to discover more tips and
strategies to grow your business or call him at (963) 668-1086 to ask
questions.
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Request the FREE CD & Report '119% Business Growth In 90 Days' by clicking here
Discuss this article at the Profit Minute Blog
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| Where Is Rod Speaking? |
Here is where you will find me speaking at events and teleseminars etc:
* Thursday 13th August - Webinar Home Biz Chicks
* 17th August - 10th September - UK & Europe Trip
* Wednesday 16th Sept- Attraction Marketing Inner Circle Teleseminar
* Monday 28th Sept - Attraction Marketing Seminar - Melbourne
* Tuesday 29th Sept - Attraction Marketing Seminar - Sydney
* Wednesday 30th Sept - Attraction Marketing Seminar - Brisbane
* October 23rd to 25th - Mega Networking Event
* October 30th - MCEI Conference
* November 1st to 15th - USA Trip
Are you looking for a speaker for your next event, teleseminar or
webinar on the topics of 'How To Attract More Clients' and '119% Business Growth In 90 Days!'.
Send an email to discuss your requirements to service@profitminute.com
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| Recommended - Inner Circle Guest Expert Call |
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7 Deadly Sins Of Business!
Join us on our next Inner Circle - Guest
Expert Call where I will be interviewing Leela Cosgrove on the 7 Deadly
Sins Of Business. There are 7 Deadly Business Sins that most business
people commit (and conversely, 7 Heavenly Business Virtues). By knowing
these sins and choosing instead to follow the business virtues, you can
get out of Business Hell and take yourself straight to Business Heaven.
Date: Wednesday 16th September @ 10:00am (AEST)
Note: This is a members only call for our members of the Inner Circle.
Find out more about the Attraction Marketing Inner Circle and take a
trial membership by following this link and join us on the call with
Sue:
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Published
By:
Rod Moore,
Profit Minute
PO Box 7219, Geelong West, Vic 3218 Australia
Tel: 1300 308 031 International: +61 404 970 689
www.ProfitMinute.com
(C) Copyright 2008 - Profit
Minute & Rod Moore.
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