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Rod Moore's
Attraction Marketing
Newsletter
Attract More Clients To Your Small Business!
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| In
This Issue |
Welcome back! In this weeks issue you will find:
- Federal Budget
- Ramp Up Your Revenue Workshop
- Next Mega Networking Event
- Featured Article: Overcoming Prospects Scepticism
-
Recommended - Six Minutes To Success
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May 13th 2009
Volume
2, Issue 17
Published every
Tuesday.
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| Update
From Rod |
 Welcome To Another Weeks Attraction Marketing Newsletter.
Well
the federal budget has just been handed down in Australia and it looks
like the Rudd government is looking to spend its way out of trouble. In
so doing they are plunging the Australian economy into unprecedented
debt levels. You have to question the sanity of the recent so called
stimulus package (handout) which was roughly the equivalent of the
forecast deficit for this years budget.
Whilst the government made mention of the importance of Small Business
to the economy they fail to do anything constructive or meaningful to
actually help Small Business grow and prosper which is a crying shame.
The billions of dollars handed out could have been used to stimulate
the Small Business sector through a variety of programs. Now that every
one has used their $900 handout to buy a new plasma TV what is the next
step in the stimulus package? There isn't one!
I have never been one to bitch and moan about governments and how they
manage their economy so I will get off my little hobby horse rant.
I have always believed that the real power is in the hands of those
empowered individuals who make a decision to change their personal
economy and in so doing change the world.
With that in mind we are now focused on our own Small Business stimulus
program in the form of the Mega Networking & Referral Event. There
were so many great stories out of the first one we have decided to run
it again in October of this year. (See details below). Providing
programs like this allows Small Business owners to connect and come
together in a spirit of Co-operatition.
Oh ... I almost
forgot to mention. I am working on something really big with Ludwina
Dautovic from The Red Tent Woman. Its a program designed to show you
how to step into the flow of anbundance in your business. We will be
drawing on Ludiwna's experience as she has built a succesful business.
Can't say any more right now ... will email details later in week.
A big welcome to all of
our new members who have joined recently. Great to have so many of you
joining us and I am sure that you will find lots of valuable
information on how to grow your business.
Regards
Rod Moore
Profit
Minute
www.ProfitMinute.com
www.ProfitMinute.com/blog
PS ... Do you
have a
well thought out Marketing System in place in your business? If not
then find out about how the Attraction Marketing System can help you to
attract more new clients than you can deal with. All the information is here. There
is still an opportunity to grab your copy now at the reduced price.
PSS ... If you are in MLM or are a
Network Marketer then this may interest you. It is a new free training
program on using Attraction Marketing to build your downline.
Details here
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| Ramp Up Your Revenue Workshop |
"Ramp Up Your Revenue
Without Working Any Harder"
Join Lorraine Pirihi, The Productivity
Queen in this powerful ONE Day Workshop and
walk away with a customised step-by-step plan to boost your
business without
working any harder.
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| Mega Networking Event |
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 Announcing The Next 'Mega Networking & Referral Event'
'I
am enthused, excited & exhausted all at the same time. I have just
spent 3 days at the best networking event I have ever attended. I've
made over 100 friends and business contacts and I have learnt so much'
- Michael Clayton
October 23rd to 25th 2009
The
feedback from the first Mega Networking & Referral Event has been
outstanding. Over the course of three days the 100+ people in
attendance made lots of new business contacts, set up joint ventures,
received referrals and attracted new clients. The number of requests to
run the event again has been fantastic ... so we are pleased to
announce the next Mega Networking & Referral Event is happening on
October 23rd to 25th.
If
you are a small business interested in growing then please mark the
dates in your calendar right now to make sure you plan to attend. Also
you will want to place yourself on our Priority Notification list by
going here www.MegaNetworkingEvent.com
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| Featured
Article |
Overcome Your Prospects Scepticism
 These
days prospects read your marketing materials with a very skeptical eye.
And who can blame them? They're constantly bombarded by spam, inflated
claims and flat-out lies.
What should you do to counter the deep suspicion that YOUR emails and
sales letters are greeted with? The best advice is your mom's . . .
"Always tell the truth."
Obvious, you say? Not at all.
Your standard-issue direct mail guru will tell you that you need to use
tricks and schemes that will fool the prospect and let you slip in
under their radar.
For example, in a recent issue of a well-known publication, one such
direct mail expert stated that he "prefers a stealth creative style for
(his) clients' efforts. This includes the use of bar codes and
important sounding copy teasers to give the impression of an official
notice."
This is wrong! First of all, it's wrong, plain and simple, to deceive anyone, EVER. Who wants to base business success on a lie?
Second, it IS possible to get someone to open an envelope by using
deception. But what happens then? In three seconds the prospect has
opened the envelope, glanced at your letter, and discovered that he or
she has been conned. A bad result because nobody likes to be fooled or
lied to.
Yes. In the bad old days, when prospects weren't used to getting tons
of junk mail, and general education levels were lower, lots of people
were fooled by dishonest tactics.
Today, people are more sophisticated and far less credulous. Which means you face an angry backlash if you even SEEM dishonest.
The right way to proceed is to provide the reader with real benefits
that solve problems and reduce "pain." But there are also specific
things you can do to overcome skepticism and get the prospect on your
side. Here are just seven of them:
1. Stress the fact that your offer has no strings attached.
Very important. Your readers want to know that if they respond, they
won't be hounded in the future. For example, if you're offering a free
report as a lead-generation offer, be sure to say: "No risk, no
obligation, nothing to buy."
2. Offer a guarantee
Nothing reassures a prospect more than the knowledge that they can get a refund if they're unhappy with your product or service.
3. Use testimonials
One of the most powerful marketing tools you have at your disposal
doesn't cost a penny. I'm talking about testimonials. You see, candid
comments from satisfied customers who have used your product or service
have credibility that money can't buy. YOU can make claims about your
product all day long, but your prospects know they're self-serving. On
the other hand, rave reviews from objective users carry a LOT of weight
and can help you boost sales.
4. Meet skepticism head on
For example, let's say you want the prospect to download your software
for a free trial and you know they may be thinking that you're offering
a crippled version. Be very direct, anticipate their concern, and tell
them what's going on:
"We're not going to send you a light-weight, watered- down, 'junior'
version of our software. You're going to receive the actual,
fully-functional working product that's setting the pace for the entire
industry. Don't miss this incredible FREE trial offer!"
5. Offer "Proof"
Instead of merely asserting that that your product is the greatest,
tell the prospect NOT to believe you and to check things out
personally. Example: "But don't take my word for how terrific Anonotech
really is. All I ask is the chance to prove that we can solve some of
the toughest problems you face every day. In just five minutes, we can
show you how you can ..."
6. Make a personal promise
If you believe in your product, lay your own credibility on the line.
How about ending a sales letter this way: "AnonotechPlus is a product
you really have to see to believe. It will transform the way you work
and make your life a whole lot easier. Believe me, you won't be
disappointed when you put it to the test, risk free. In fact, I
personally guarantee it!"
7. Don't use asterisks or "small print"
They make your readers think that you've got something to hide. Instead
of using an asterisk, bite the bullet and tell people the "catch" right
there in the body copy.
The take-away messages? First, be aware that your prospects are
extremely skeptical and that this is a BIG problem. Second, take active
steps to reduce their doubts and mistrust. If you keep your eyes on the
prize and work hard to overcome their skepticism, response rates will
soar.
Ivan Levison is an award-winning, direct response freelance copywriter.
Download a free copy of his new report, "101 Ways To Double Your
Response Rates!" at http://www.levison.com/subscribe Contact Ivan any
time at ivan@levison.com
**********************************************************************
Get your copy of The Attraction Marketing System by going here
www.TheAttractionMarketingSystem.com
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| Recommended
- Six Minutes To Success |
 I
am a great believer in conditioning your mind for success. There is no
place where this is more essential than in Small Business. We have to
constantly gaurd our minds against negative media reports, complaining
employees and more.
That is why when I came across a new program by Bob Proctor called Six
Minutes To Success I joined straight away. I have been a big fan of
Bob's work for close to twenty years. His insight into mindset and
success comes from more than forty years of studying material like
'Think & Grow Rich'
The Six Minutes To Success
program is a daily program where Bob delivers a brief video message
that will challenge your thinking, provoke you to make new decisions
and set new goals. It is very inspiring and I believe a great way for
any Small Business owner to program their minds for success.
Find out more about Six Minutes To Success here |
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Published
By:
Rod Moore,
Profit Minute
PO Box 7219, Geelong West, Vic 3218 Australia
Tel: 1300 308 031 International: +61 404 970 689
www.ProfitMinute.com
(C) Copyright 2008 - Profit
Minute & Rod Moore.
All Rights Reserved. Please do not copy this material without
permission. |
'Profits
Are Better Than Wages!'
- Jim Rohn |
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