| In This Issue |
Welcome back! In this weeks issue you will find:
- More Updates - One Page Marketing Plan
- Mega Networking & Referral Event
- Recommended - Inner Circle
- Featured Article: Growing Your Business in 3 Steps
- Recommended - The Attraction Marketing System
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January 20th, 2009
Volume 2, Issue 2
Published every Tuesday.
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| Update
From Rod |
 Welcome to another weeks Attraction Marketing Newsletter.
Well 2009 is well and truly underway for us now. Seems like a month ago
since I wrote last weeks newsletter. I trust you have got off to a good
start for the year and you have all of your goals and plans in place.
My belief is that for many of us ... (those who have a solid plan, and
an effective marketing system) ... 2009 is going to be a great year.
Event though there has been lots of talk of doom and gloom economically
I actually think that spells opportunity. The key is to know where to
look for it. One of the best things you can is get the right advice,
skills and knowledge on how to grow your business.
Now if you have not yet developed your Marketing Plan for 2009 yet then
this will interest you. Tonight we are doing a special call for our Attraction Marketing Inner Circle members on developing your Marketing Plan for 2009. I will also be introducing my One Page Marketing Plan
which just simplifies things down. The best news? You can get a one
month trial membership to the Inner Circle right now for FREE. Click here for the details.
We are getting close to the official launch for the Mega Networking & Referral Eventwhich
is happening on Wednesday 28th January. We have a lot of exciting
things planned for this 3 day event and if you are in Melbourne you
will want to join us for it. This Wednesday night I am doing a special
announcement call for the event with our sponsor Brenda Thomson of
Networking World. Join us on the call ... all of the details are here.
I have been invited to write a chapter in a new book titled "How To Succeed In Business In Tough Times". The
book is being put together by Nik Cree of Business Publications and
will feature a range of business speakers and experts. This is your
chance to ask your questions and take part in the book as well. Nik
wants to know 'What Is Your Single Biggest Question On How To Succeed in Business In Tough Times?' You can let him know your response here
This week I have been thinking about how you can grow your business in
just three easy steps. In 2009 I am all about simplifying things into a
few things that work and then do those few things extremely well. So
the question then is ... can you really grow your business in just
three easy steps? Well you will have to read the article of course :)
A big welcome to all of our new members who have joined recently. Great to have so many of you
joining us and I am sure that you will find lots of valuable
information on how to grow your business.
Regards
Rod Moore
Profit
Minute
www.ProfitMinute.com
www.ProfitMinute.com/blog
www.AttractionMarketingInnerCircle.com
www.TheAttractionMarketingSystem.com
PS ... Do you have a
well thought out Marketing System in place in your business? If not
then find out about how the Attraction Marketing System can help you to
attract more new clients than you can deal with. All the information is here. There is still an opportunity to grab your copy now at the reduced price.
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| Mega Networking & Referral Event |
March 27th to 29th 2009 - Melbourne
In March 2009
a world first event is happening for Small Business Owners &
Entrepreneurs. The Mega Networking & Referral Event is designed to
help YOU grow your business.
We will be giving you 10 unique ways to grow your business including
interactive networking sessions, referral roundtables, joint venture
corners, and lots of other ways to promote your business.
To be one of the first to hear the full details and get first choice of tickets join the Priority Notification List here:
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| Recommended - Attraction Marketing Inner Circle |
Inner Circle - Gold Member Update
Inner Circle Gold Membership is for those business owners and
entrepreneurs who are ready to take their business to the next level in
2009. Now you can take a one month free trial to see if the Inner
Circle will help you attract more clients and grow your business.
One Month Free Trial - Click Here
Coming up for Inner Circle Gold Members:
- Teleseminar 'Your 2009 Marketing Plan' - Tuesday 20th January at 8pm AEST
- Teleseminar 'Creating Joint Venture Partnerships' - Tuesday 10th February at 8pm AEST
- Teleseminar 'Strategic Alliances Through Networking' -Thursday 19th Feb at 10am AEST
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| Featured
Article |
Growing Your Business In 3 Easy Steps
So
often in business we tend to overcomplicate what we need to do to enjoy
success. We go searching for answers in places they don't exist. We
spin our wheels without moving forward in the right direction.
 Why do we do this?
Human nature I guess. The thing we must keep in mind is that the
easiest way to get from where we are to where we want to be is a
straight line. Yet we tend to want to make our lives more difficult by
going off on a tangent, or even worse, ignoring the straight easy line
in favour of the more convaluted spasmotic line.
This is so true in business. As small business owners and entrepreneurs
we have a tendency to look for ways to complicate our business. Yet
success can be so simple if we know what to FOCUS on.
So let me share with you the three key areas I believe you need to
focus all of your efforts and energy on in order to grow your business.
Now as you read this resist the temptation to think ... I already know
this. Of course you do! But you and I both know that its not what you
know that leads to success it is what you apply in the real world.
So the three things to grow your business in 2009 are:
1/ Expanding Your Networks
- The first thing to focus on in order to achieve success in your
business is to expand your networks. This includes networks of
prospective clients, general business contacts and strategic alliances.
There is just no escaping the fact that the more people who know and
what you do the more likely your success.
This explains why attending Networking Events is often mentioned as the
number one source of new business for the small business owner. If you
are struggling for clients now then one of the first things you should
do is start attending a lot more networking events.
Another component of this is to also ensure you have an effective lead
generation strategy in place as well. You want to always be putting
into place strategies to grow the size of your database of prospective
clients. The acquisition of leads is essential to any business and
there are many ways to do this.
When I am working with my consulting and coaching clients one of the
first things we do is to develop a lead generation system. This usually
involves giving away what I call an Irresistible Offer to ATTRACT your
prospective clients into your database.
I recently met at lady who grew the size of her database of prospective
clients from 5,000 to 12,000. Her income went from $200,000 to over $1
million. There is just no escaping the fact that the size your networks
and database is a key determining factor for your success in 2009.
2/ Improving Your Relationships
- Now it is a good thing to have a large database of prospective
clients ... however if you do not have a good relationship with them
then it means very little. So the next step is to focus on developing a
quality relationship with them.
There are a number of aspects to this. First you want to consider how
you want to be perceived by those in your database as this will impact
on the type of relationship you establish with them.
My preference is to build relationships by constantly adding value to
them. I do this through frequent contact via this weekly newsletter,
through free Telesemainrs we do each month, through our blog, the
e-course on marketing mistakes, through our Attraction Marketing
Seminars, and more.
I am constantly working on ideas to build this relationship and the key
is always to add value to the lives of those on my database.
Recently I have come across Send Out Cards
which I think is one of the most brilliant marketing tools ever
developed. This system allows you to keep in touch with your database
by sending them thank you cards and greeting cards. I highly recommend
it for anyone looking to improve the relationships you have with those
on your database.
3/ Exceptional Sales Process
- Finally ... you can have a growing database with great relationships
... but if you do not have a system in place to lead them to buy your
products or services then you will struggle in business.
For a lot of small business owners selling is a dirty word. I
understand that but did you know that selling can be really easy? All
you need to do is to have your prospective clients SELL THEMSELVES!
Thats right ... if you have in place the right sales process then they
will literally sell themselves on doing business with you. In order to
do this you need to understand the concept of a Marketing Funnel.
In a well thought out marketing funnel you have an ascension of
products and services. It is wise to have what I call entry level
products / services, mid range, expensive range and exclusive range.
Why different price points? Because everyone is different and want
different ways of interacting with you.
The mistake I see made often is businesses with only one price point. If this is you then you are missing out on sales.
Also ... if you want your prospective clients to sell themselves then
you will want to give them every chance to do so by placing
testimonials and case studies in front of them. Demonstrating the
success you have helped others achieve is a fundamental part of the
sales process.
Now here is a golden tip to having your clients sell themselves ... make them come to you rather than you go to them trying to sell them.
The way I do this is to have prospective clients request a complimentary Marketing Audit.
They fill out details about their business and request a time for the
audit. Why have I set it up this way? Well the very fact that they take
the time to fill out the form usually means they are pre-sold on having
me work with them as their coach or consultant. Usually by the time
they do this they are sold on the fact that I can assist them to
ATTRACT more clients.
So there are three areas to focus on in 2009. If you can master each of
these three areas then you can grow a successful business. Within each
of these three areas of course there are a number of considerations to
get them right. Once you have it working for you though your business
will start to take off.
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Get your copy of The Attraction Marketing System by going here www.TheAttractionMarketingSystem.com
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| Recommended - Real Estate Seminar |
REAL ESTATE WOMEN SEMINAR - March 13th to 15th
Are you interested in building your wealth through Property Investing?
If yes then you will want to attend this 3 day
event being run by Wendy Moore of Afluencia. It is an event for women
(and enlightened men) on how to successfully invest in property. Only
100 tickets are available so I suggest you take a look now by going to:
http://www.RealEstateWomen.com.au
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| Recommended - The Attraction Marketing System |
The Attraction Marketing System
The
Attraction Marketing System
is the most comprehensive step-by-step marketing system for Small
Business owners. It teaches you what you must do in order to get and
hold the ATTENTION of your target market.
The
system allows you to develop your own unique marketing system including
your marketing message, your marketing funnel, how to write effective
sales letters and much more.
If you are looking to ATTRACT more CLIENTS to your business then you will
want to get your copy of The Attraction Marketing System today. Find out more here:
www.TheAttractionMarketingSystem.com
PS. Only invest in The Attraction Marketing System
if you are seriously ready to ATTRACT more clients than you can hendle.
This is a powerful system for serious small business owners.
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