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Rod Moore's
Attraction Marketing
Newsletter

Attract More Clients For Your Small Business!
In This Issue

Welcome back! In this weeks issue you will find:

- Mega Networking Event Is Here
- Mega Networking & Referral Event VIDEO
- Featured Article: Five Tips For Effective Networking
- Recommended - The Attraction Marketing System
March 24th 2009
Volume 2, Issue 11

Published every Tuesday. You are on our list because you have signed up for one of our programs at some stage. You can unsubscribe anytime using the link at the bottom.

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Update From Rod

Rod mooreWelcome to another weeks Attraction Marketing Newsletter.

Well the Mega Networking Event is finally here. This Friday more than 135 plus small business owners will be gathering for the first event of its kind over 3 days. The focus is on helping the business owners attending to promote and grow their business. The event will be full of networking opportunities, referral roundtables, JV possibilities and much more. If you have been thinking about attending then now is the time to act and book your tickets.

I look forward to meeting everyone at the event. I especially look forward to all of the success stories that I know will be created as a result of this event. As we have the event coming up this weekend I thought it might be appropriate to write this weeks article on how to network more effectively.

A big welcome to all of our new members who have joined recently. Great to have so many of you joining us and I am sure that you will find lots of valuable information on how to grow your business.

Regards


Rod Moore
Profit Minute
www.ProfitMinute.com
www.ProfitMinute.com/blog

PS ... Do you have a well thought out Marketing System in place in your business? If not then find out about how the Attraction Marketing System can help you to attract more new clients than you can deal with. All the information is here. There is still an opportunity to grab your copy now at the reduced price.

PSS ... If you are in MLM or are a Network Marketer then this may interest you. It is a new free training program on using Attraction Marketing to build your downline.
Details here
Mega Networking & Referral Event

Last Chance To Book Your Tickets!

We are now only a few days away from the worlds first Mega Networking & Referral Event happening in Melbourne.

This is your last chance to book your tickets and join in with over 135 plus Small Business owners focused on growing and promoting their business.
Featured Article

Five Tips For More Effective Networking

When asked about the most effective strategy for gaining new clients many small business owners will tell you its networking.

Attending networking events has proven to be a great way for many small business owners to find new clients for their business. Yet an equal number of people who have attended networking events have failed to get the results they were looking for.


How can this be? More importantly ... how can you become more effective at networking to attract even more clients to you?

Let me share with you five keys to more effective networking:

1/ The Drill Bit vs The Hole - Last year in Australia 287,000 10 millimeter drill bits where sold. Interestingly not one of the 287,000 people wanted a 10 millimeter drill bit. So what did they all want? They all wanted a 10 millimeter hole.

How does this relate to networking and finding clients?

Well when you meet people at a networking event and they ask you what do you do how you respond makes all the difference in the world. Most people naturally will talk about the drill bit. So if you are a financial planner you talk about financial planning. If you are a marketing consultant you inform people that you are a marketing consultant.

This is okay but you may find it gives you limited results. Instead talk about the end benefit of what you do ... ie the hole. So our financial planner could say 'I help people create wealth and peace of mind'. The marketing consultant might say ... 'I help small business owners find new clients'.

Can you see how stating what you do in terms of the end benefit is far more appealing and automatically leads the other person to ask ... 'How do you do that?'

2/ Ditch The Pitch - Many people approach networking events like everyone is a prospect for what they do. So they develop a well rehearsed pitch and go around giving it to everyone. They launch into their sales pitch at every opportunity. The problem with this approach is that instead of leading people to want to do business with you it will push people away.

3/ Select The Right Events - Not every networking event is going to be the right one for you. You want to find events where there is either your target market ... or potential JV partners. Finding either at a networking event would be a good outcome. So how do you find the right events? One of the best ways is to subscribe to a comprehensive networking directory. In Australia we are fortunate to have Networking World which lists all of the networking events happening around town each month. It is a great resource to locate suitable events.

4/ Open Mind - When attending networking events and meeting new people it is critical to keep an open mind. You might meet someone who are not a prospective client of JV partner and think that is where the relationship ends. My belief is it is critical to keep an open mind as each person you meet probably knows anywhere from 100 to 500 other people. Within their networks is probably lots of potential clients and JV partners. So keep an open mind with everyone you meet.

5/ Follow Up - Follow up is a key to achieveing results from networking. If you do not follow up then chances are good your networking efforts will not amount to much. With effective follow up though you can achieve great results. I always make a point to follow up by sending a Thank You card to everyone. Often I have sent my products to people I have just met as a gift. You could send products such as CD programs. This is certainly one way of becoming memorable and standing out from everyone else they met at the event.

If you implement these five keys to more effective networking then you can easily build a successful business from just attending a networking event each week.


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Get your copy of The Attraction Marketing System by going here www.TheAttractionMarketingSystem.com
Recommended - The Attraction Marketing System
The Attraction Marketing System

The Attraction Marketing System is the most comprehensive step-by-step marketing system for Small Business owners. It teaches you what you must do in order to get and hold the ATTENTION of your target market.

The system allows you to develop your own unique marketing system including your marketing message, your marketing funnel, how to write effective sales letters and much more.

If you are looking to ATTRACT more CLIENTS to your business then you will
want to get your copy of The Attraction Marketing System today. Find out more here:

www.TheAttractionMarketingSystem.com

PS. Only invest in The Attraction Marketing System if you are seriously ready to ATTRACT more clients than you can hendle. This is a powerful system for serious small business owners.
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Published By:

Rod Moore, Profit Minute
PO Box 7219, Geelong West, Vic 3218 Australia
Tel: 1300 308 031 International: +61 404 970 689
www.ProfitMinute.com

(C) Copyright 2008 - Profit Minute & Rod Moore.
All Rights Reserved. Please do not copy this material without permission.
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