| In This Issue |
Welcome back! In this weeks issue you will find:
- Justin Herald Teleseminar Tonight
- Mega Networking & Referral Event
- Recommended - Inner Circle
- Featured Article: 107% Growth In Revenue
- Recommended - The Attraction Marketing System
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January 27th, 2009
Volume 2, Issue 3
Published every Tuesday.
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| Update
From Rod |
 Welcome to another weeks Attraction Marketing Newsletter.
Happy Australia Day to all of my Australian subscribers. I trust you
had a great long weekend. I spent time down at Geelongs waterfront for
the Skandia yatch racing weekend ... great weather, good music, lots of
fun ... life is good.
This weeks article is about how you can achieve a 107% increase in Revenue in your business through a handful of incremental improvements
in your business. When asked how I am able to achieve such great
results working with clients my response is that there is usually a
handful of key indicators which when improved work together to create
an exponential increase in business. I think you will enjoy this weeks
artricle.
This week is the official launch for the Mega Networking & Referral Event which
is happening on Wednesday 28th January. Tonight
in the kick off for the official launch we are conducting a special
teleseminar event with Justin Herald our keynote speaker.
Everyone is welcome to join us for this call and I know you are going
to want to hear Justins story of how he created a multi-million dollar
business when he only had $50 to his name. Join us on the call ...
all of the details are here.
Coming up this week for our Attraction Marketing Inner Circle members we have a special guest expert interview with Angela den Hollander of Communic8 Design. We will be chatting with Angela about how to create 'Magnetic Brands'.
This will be a fascinating call as I know many small business owners
would love to develop a brand that was truly magnetic in the
marketplace. You can join us on the call by becoming a member of the
Inner Circle. At the moment you can join for free. Click here for more information.
A big welcome to all of our new members who have joined recently. Great to have so many of you
joining us and I am sure that you will find lots of valuable
information on how to grow your business.
Regards
Rod Moore
Profit
Minute
www.ProfitMinute.com
www.ProfitMinute.com/blog
www.AttractionMarketingInnerCircle.com
www.TheAttractionMarketingSystem.com
PS ... Do you have a
well thought out Marketing System in place in your business? If not
then find out about how the Attraction Marketing System can help you to
attract more new clients than you can deal with. All the information is here. There is still an opportunity to grab your copy now at the reduced price.
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| Justin Herald Teleseminar - Your Invitation |
 At the Mega Networking & Referral Event our keynote speaker is Justin Herald. He will be sharing with us how to build your business with ATTITUDE.
We will be conducting a special Teleseminar with Justin as we get ready
to launch the event. The details for the Teleseminar are as follows:
-Tuesday 27th January @ 8pm AEST
There are two options to join us for this call:
1/ Join us online and listen into the Live Webcast by going to this link here: http://www.instantteleseminar.com/?preview=1&previewbar=1&eventid=5841957
2/ Dial in on +1 206 701 8388 (Pin 302402#) Note: This is a USA phone number so if dialling from Australia then add 0011
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| Mega Networking & Referral Event |
March 27th to 29th 2009 - Melbourne
In March 2009
a world first event is happening for Small Business Owners &
Entrepreneurs. The Mega Networking & Referral Event is designed to
help YOU grow your business.
We will be giving you 10 unique ways to grow your business including
interactive networking sessions, referral roundtables, joint venture
corners, and lots of other ways to promote your business.
To be one of the first to hear the full details and get first choice of tickets join the Priority Notification List here:
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| Recommended - Attraction Marketing Inner Circle |
Inner Circle - Gold Member Update
Inner Circle Gold Membership is for those business owners and
entrepreneurs who are ready to take their business to the next level in
2009. Now you can take a one month free trial to see if the Inner
Circle will help you attract more clients and grow your business.
One Month Free Trial - Click Here
Coming up for Inner Circle Gold Members:
- Teleseminar 'Magnetic Brands with Guest Angela den Hollander' - Thursday 29th January at 8pm AEST
- Teleseminar 'Creating Joint Venture Partnerships' - Tuesday 10th February at 8pm AEST
- Teleseminar 'Strategic Alliances Through Networking' -Thursday 19th Feb at 10am AEST
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| Featured
Article |
Increase Your Revenue By 107% Through Incremental Improvements.
I
am often asked by people how it is that I am able to help my clients to
dramatically increase their business in a short space of time. Today I
want to give you the answer. It is learning to focus on the fundamental
drivers of your marketing .... and the good news is anyone can do it.
Jim Rohn once said that there is usually about a half a dozen things
that make up for 80% of the difference in results. If you want to
improve the results then you need to go to work on these half a dozen
things.
 So it is with the marketing system in your business. I have found that there are usually about 5 key areas in your marketing system that you need to go to work on.
The good news is that you do not need to make massive gains in these
five areas. In fact I am about to show you how making incremental
improvements will lead to a 107% increase in your revenue.
So what are these five key areas?
1/ Size Of Your Database
- This is a key element of any marketing system. As it gets more
difficult to gain the ATTENTION of your target market, the need to
build your own database of prospects that you can market to repeatedly
is critical. So the sizre of your database today will effect your
marketing results. Usually with clients there is not much I can do
about the current size of their database ... it is what it is.
2/ Monthly Growth Of Your Database
- The next most critical element is how many people are you adding to
your database on average each month. Now this is definitely an area we
can go to work on to generate some immediate results. If your database
is not growing each month then chances are good your revenue is not
growing as well. Now just because someone is in your database does not
mean they will turn into cash in the bank. At this stage they are just
suspects.
3/ Conversion To Leads
- Next we look at how many of the people in our database do we convert
into leads. It is important to know the % conversion rate you have and
the number of actual leads you generate for your business. Key question
is ... do you have a system to convert suspects into leads? The way we
do this at Profit Minute is to offer a complimentary Marketing Audit
valued at $297 to people on our database. If someone requests this
marketing audit it usually indicates they are a good lead for us.
4/ Conversion Of Leads To Clients
- The next key area then is what percentage of these leads do you now
convert into paying clients. In a sales sense this could be thought of
as the closing rate. Now the key thing here is that if you have the
right marketing systems in place then most of your leads will already
be pre-sold which reduces the need to use to many closing techniques.
5/ Average Value Of A Client -
Lastly we need to look at the average value of a new client to your
business in the first year. The good news here is that there are many
ways to increase the average value of a client. It usually comes down
to how you package your products and services.
So now that we know what these five key areas are lets look at an
example. This is a hypothetical example of Mary a Life Coach who has
been in business for a year and is doing reasonably. This is how here
key numbers look currently in this example:
| Starting Database |
1000 |
| Monthly Growth Of Database |
50 |
| Forecast Database in 12 Months |
1600 |
| X Conversion % To Leads |
5% |
| Number Of New Leads |
80 |
| X Conversion % To Clients |
33% |
| Number Of Clients |
26.4 |
| X Average Value Of Client |
$2,000 |
| Revenue |
$52,800 |
I
have highlighted our 5 key indicators. Now if we just go to work to
improve each of these (remember we can't do much with the size of the
database at the start) then through some small increments we can
achieve a huge difference in the total revenue.
Wacth what happens if we just achieve a 20% increase in these key indicators:
|
Current |
20% Increase |
| Starting Database |
1000 |
1000 |
| Monthly Growth Of Database |
50 |
60 |
| Forecast Database in 12 Months |
1600 |
1920 |
| X Conversion % To Leads |
5% |
6% |
| Number Of New Leads |
80 |
115.2 |
| X Conversion % To Clients |
33% |
39.6% |
| Number Of Clients |
26.4 |
45.62 |
| X Average Value Of Client |
$2,000 |
$2,400 |
| Revenue |
$52,800 |
$109,486 |
That
is a 107% increase in revenue simply by increasing each of the four key
indicators incrementally by 20%. Imagine if we increased each of these
key indicators by say 30% or 40% what happens to your revenue.
Now the obvious question is ... how possible is it to increase these four key indicators by 20%?
Well lets look at it. First we have increased the number of new
suspects coming into our database each month from 50 to 60 ... or an
increase of 10 more suspects. Thats 2.5 a week on average. Do you think
with better marketing strategies in place you could ATTRACT an
additional 2.5 suspects each week? Of course you could.
Next is our Conversion % to Leads ... here we have increased this from
5% of the database to 6%. This is a 1% increase and is easily achieved
simply by helping you to put in place a more effective marketing
system. The key here is to know how to lead the people entering your
database systematically to wanting to enquire about your product or
service. We can easily achieve this sort of improvement in your
marketing system.
Then we come to the Conversion % of Leads To Clients ... or closing
rate. This is an area that many small business owners feel
uncomfortable with. They think that they have to close the prospect.
This is really old school thinking and is rarely effective today. A
much better approach is to implement a system that allows the
prospective client to sell themselves on wanting to do business with
you. If you had such a system do you think the above increase from 33%
to 39.6% would be achievable? Absolutely it would. You just need the
right marketing system in place.
Finally we come to the Average Value Of a Client. This is one area that
most small business owners could improve immediately ... simply by
putting your prices up. Most small business owners simply do not value
your product or service highly enough. But there is so much more you
can do .... the key is to look at how you package your products or
services together. Think of this ... people do not want to buy your
product or service ... rather they are looking to buy SOLUTIONS to
their PROBLEMS. So start packaging what you do into solutions and you
can easily increase the average value of a client by 20%.
So as you can see ... if you make a few simple incremental improvements
in your business you can achieve a 107% increase in your revenue. Will
this work for you? Yes of course. Often though we need an independent
third party to asisst us to work through our marketing systems to make
these improvements.
If you want to find out if your business could achieve a 107% increase
in revenue (or better) then the next step for you is to request a
complimentary Marketing Audit. We will look at your business and
identify where we could improve your business. Find out more here
**********************************************************************
Get your copy of The Attraction Marketing System by going here www.TheAttractionMarketingSystem.com
|
| Recommended - The Attraction Marketing System |
The Attraction Marketing System
The
Attraction Marketing System
is the most comprehensive step-by-step marketing system for Small
Business owners. It teaches you what you must do in order to get and
hold the ATTENTION of your target market.
The
system allows you to develop your own unique marketing system including
your marketing message, your marketing funnel, how to write effective
sales letters and much more.
If you are looking to ATTRACT more CLIENTS to your business then you will
want to get your copy of The Attraction Marketing System today. Find out more here:
www.TheAttractionMarketingSystem.com
PS. Only invest in The Attraction Marketing System
if you are seriously ready to ATTRACT more clients than you can hendle.
This is a powerful system for serious small business owners.
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