| In
This Issue |
Welcome back! In this weeks issue you will find:
- Mastering Your Marketing
- Is Your Marketing Working?
- Next Mega Networking Event
- Featured Article: Four Key Areas To Differentiate
-
Recommended - Six Minutes To Success
|
May 27th 2009
Volume
2, Issue 19
Published every
Tuesday.
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|
| Update
From Rod |
 Welcome To Another Weeks Attraction Marketing Newsletter.
What
is your plan to differentiate your business? Essentially there are four
strategies you could use and it is important to choose the right one to
ensure your success. In this weeks article I talk about these four
different strategies and what it means to apply them into your
business. Think about you and your business and what is the right
strategy for you.
I have just uploaded a couple of videos from the first Mega Networking & Referral Event which you might enjoy. The first is from the Speak From Stage Competition where we gave members of the audience the opportunity to promote their business from stage:
 To watch this video click here
This was a lot of fun as you can hear by
listening to the audience reaction. More importantly though it was an
opportunity for those attending the event to expose their business to
the entire audience. We will be running this competition again at the
next Mega Networking & Referral Event.
The other video is from a presentation I did on the importance of
marketing. I share my story of how I first went into business with no
real clue about how to attract clients. You can watch this video by clicking here
A big welcome to all of
our new members who have joined recently. Great to have so many of you
joining us and I am sure that you will find lots of valuable
information on how to grow your business.
Regards
Rod Moore
Profit
Minute
www.ProfitMinute.com
www.ProfitMinute.com/blog
PS ... Do you
have a
well thought out Marketing System in place in your business? If not
then find out about how the Attraction Marketing System can help you to
attract more new clients than you can deal with. All the information is here. There
is still an opportunity to grab your copy now at the reduced price.
PSS ... If you are in MLM or are a
Network Marketer then this may interest you. It is a new free training
program on using Attraction Marketing to build your downline.
Details here
|
| Is Your Marketing Working? |
Complimentary Marketing Audit (Valued at $297)
Is
your marketing working? Do you have in place a well thought out
marketing strategy that is attracting an endless stream of new clients
to you and your business? When was the last time you conducted an audit
on your marketing plan? Marketing accounts for 80% of your success in
small business so it is essential you have a marketing system that
produces results.
Why
not conduct a Marketing Audit on your business with our help? Take
advantage of our complimentary marketing audit and we will walk you
through the process. To request your marketing audit simply goto http://www.ProfitMinute.com/audit.htm
|
| Mega Networking Event |
|
 Announcing The Next 'Mega Networking & Referral Event'
'I
am enthused, excited & exhausted all at the same time. I have just
spent 3 days at the best networking event I have ever attended. I've
made over 100 friends and business contacts and I have learnt so much'
- Michael Clayton
October 23rd to 25th 2009
The
feedback from the first Mega Networking & Referral Event has been
outstanding. Over the course of three days the 100+ people in
attendance made lots of new business contacts, set up joint ventures,
received referrals and attracted new clients. The number of requests to
run the event again has been fantastic ... so we are pleased to
announce the next Mega Networking & Referral Event is happening on
October 23rd to 25th.
If
you are a small business interested in growing then please mark the
dates in your calendar right now to make sure you plan to attend. Also
you will want to place yourself on our Priority Notification list by
going here www.MegaNetworkingEvent.com
|
| Featured
Article |
Four Key Areas To Differentiate Yourself
In this world of extreme competition how you do differentiate yourself and stand out from the crowd?
 The
marketing genius Seth Godin talks about the need to make your business
stand out. He uses the analogy of when he was on family holidays in
France and driving past field after field full of cows. Coming from a
big city this was exciting at first but then after half a day on the
road all of the cows started to look the same and blended into the
background.
As there was nothing different about any of the cows none of them stood
out. The thought occured to him that if just one of them was a purple
cow then they would definitely stand out and get noticed.
This thought led Seth to write the book on how to turn your business
into a Purple Cow. It is all about how to differentiate yourself in
business.
So how can you differentiate your business?
There are essentially four key areas you could focus on to create a
point of difference between you and your competitors. These are:
1/ Differentiate On Price
- You could differentiate your business through price. Become the low
cost supplier of your product or service and you will appeal to a large
segment of your target market. The key to doing so without going broke
in the process is to create highly efficient operational systems that
reduces your costs to deliver the product or service.
Wal-Mart are a classic example of a retail business differentiating on
price. Due to their size and operational efficiency they are able to
provide their mass consumer products to the marketplace much cheaper
than competitors.
Who in your industry is attempting to compete on price? Is there an
opportunity for you to compete on price and become the low cost option?
This could be an effective strategy to acquire customers on the front
end of your marketing funnel if you have a well thought out back end.
2/ Differentiate Through Innovation -
Creating an innovative product or service is another way to compete.
Virgin have done this effectively. Their strategy is to look at
established industrys and then apply innovation to them to make them
competitive. A great example of this was when they entered the airline
industry in the UK. They applied a number of innovations to their
business model which enabled them to compete.
Another example of this is when we launched the Mega Networking & Referral Event.
We looked at personal development seminars, and the many monthly
networking events and combined the two together creating an innovative
and unique event.
What innovations can you apply to your business / industry to come up
with something new and unique? Look for examples of others who have
also successfully applied innovation to the business you are in.
3/ Differentiate Through Narrow Niche
- Another approach is to narrow your focus right down to a tight niche
that is untapped or underserved at the moment. It can be difficult to
compete in a broader market but a narrow tight niche could be easily
dominated by you.
NetJets is a great example. They will never be a major airline nor do
they want to be. Their strategy is to provide high end fractional jet
aircraft ownership to high net worth customers. These customers
typically do not have a need to own their own jets but happy to pay
upwards of $50,000 per year for part ownership of a jet.
The good news for NetJets is that they have few competitors in this narrow niche and they own over 50% of the market.
We have followed a similar strategy here at Profit Minute. Instead of
trying to be another Marketing Consultant and competing in an already
over crowded market we have narrowed our focus to Attraction Marketing.
This makes us stand out from the crowd, helps our prospective customers
understand what differentiates us, and makes us attractive to new
clients.
How can you narrow down your niche and effectively eliminate the
competition? Who is a good example of someone in your industry doing
this?
4/ Differentiate Through Business Model
- The last area you can differentiate your business is through the
business model you adapt. There are many approaches here. For example
you might make the decision to provide a superior level of customer
service well beyond what anyone else in your industry provides.
You might look for opportunities to gain a first mover advantage as
your industry changes and develops. Or you might look to create
significant barriers to entry that prevent copycat businesses emerging
and leveraging of your ideas.
As mentioned there are numerous ways to differentiate your business through the business model you adapt.
So what are you going to do to differentiate your business now and into the future?
**********************************************************************
Get your copy of The Attraction Marketing System by going here
www.TheAttractionMarketingSystem.com
|
| Recommended
- Six Minutes To Success |
 I
am a great believer in conditioning your mind for success. There is no
place where this is more essential than in Small Business. We have to
constantly gaurd our minds against negative media reports, complaining
employees and more.
That is why when I came across a new program by Bob Proctor called Six
Minutes To Success I joined straight away. I have been a big fan of
Bob's work for close to twenty years. His insight into mindset and
success comes from more than forty years of studying material like
'Think & Grow Rich'
The Six Minutes To Success
program is a daily program where Bob delivers a brief video message
that will challenge your thinking, provoke you to make new decisions
and set new goals. It is very inspiring and I believe a great way for
any Small Business owner to program their minds for success.
Find out more about Six Minutes To Success here |
