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Rod Moore's
Attraction Marketing
Newsletter

Attract More Clients To Your Small Business!
In This Issue

Welcome back! In this weeks issue you will find:

- Feedback From Mega Networking Event
- Free Tickets (Valued at $97 each)
- Featured Article: Empowering Your Customers To Sell
- Recommended - The Attraction Marketing System
March 31st 2009
Volume 2, Issue 12

Published every Tuesday. You are on our list because you have signed up for one of our programs at some stage. You can unsubscribe anytime using the link at the bottom.

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Update From Rod

Rod mooreWelcome To Another Weeks Attraction Marketing Newsletter.

Well the Mega Networking Event was a huge success. More than 143 small business owners and entrepreneurs registered for the event and came together in what proved to be an amazing three days.

Many people who attended have commented that the event exceeded their expectations. They made more business contacts than they thought they would make, had more fun than they have at many events, and learnt some exciting new business building strategies. For us as the organisers of the event it was a huge success as well. 

What was really exciting was the fact that more than 95% of the people who attended said they would definitely come to the event again and would recommend the event to their friends and business contacts.

As the Mega Networking & Referral Event was such a huge success we are now making plans to roll it out into other cities including Sydney & Brisbane in the future. If you would like to be kept informed of the details for these future events then please register your interest at the
Mega Networking & Referral Event website.



Rod & Sue With Justin Herald

I will bring you more highlights, photos and videos from the event in coming weeks. To everyone who came along I want to thank you for your amazing contribution to the weekend, for your energy and enthusiasm, and for working together to help each others business grow. You have inspired me to grow the event to event greater heights so we can impact even more small business owners.

A big welcome to all of our new members who have joined recently. Great to have so many of you joining us and I am sure that you will find lots of valuable information on how to grow your business.

Regards


Rod Moore
Profit Minute
www.ProfitMinute.com
www.ProfitMinute.com/blog

PS ... Do you have a well thought out Marketing System in place in your business? If not then find out about how the Attraction Marketing System can help you to attract more new clients than you can deal with. All the information is here. There is still an opportunity to grab your copy now at the reduced price.

PSS ... If you are in MLM or are a Network Marketer then this may interest you. It is a new free training program on using Attraction Marketing to build your downline.
Details here
FREE Tickets To Attraction Marketing Seminar

Two Free Tickets (Valued At $97 Each) For The
Attraction Marketing Seminar

If you want to discover the keys to ATTRACT more clients than you can handle then you will definitely want to take me up on this offer. I am giving you two free tickets to my next Attraction Marketing Seminar ... one for you and one for a business partner or business contact.


In this exciting seminar you will learn the 7 keys to attracting a never ending stream of new clients to your business. I will show you the little known strategies to developing a step-by-step marketing system that will guarantee you have more clients than you can handle.
www.AttractionMarketingSeminar.com

 (Note: When registering use code 'amsnews' for free ticket access)
Featured Article

Empowering Your Customers To Sell For You

When you are busy trying to sell your product or service to a potential customer it comes across to them mostly as a sales pitch. Most of us hate being sold to which creates an immediate barrier to your success.

The harder you try and sell the more likely you are to push them away from you. Today most people can spot a sales pitch or closing technique from a mile away ... and they have inbuilt resistance to it.

So how can we overcome this challenge?

Well imagine for a moment if you could empower your customers to sell for you. Think about how powerful it would be if you had customers who had become raving fans for you and your business and you placed in their hands the right tools so that they could promote you.

A referral from a customer is far more likely to result in success for you than you pitching your product or service. The key is to have raving fans who you can empower to sell for you.

The easiest way to do this is create what Dan Kennedy calls a 'widget' and empower your raving fans to give the widget away for you. Personally I prefer to call this an Irresistible Offer. If you develop an offer that is totally irresistible to your target market, and that has a real tangible value, which you then allow your customers to give away then guess what? You now have an empowered army of people selling for you removing you out of the sales process.

Here is why ... when you referred by someone you trust and who's opinion you value, you are already sold on the product or service you are being referred to. The biggest single barrier to making sales is a lack of trust. So the referral comes with built in trust.

The obvious question then is ... 'What would be an irresistible offer for your target market?'

To answer this question you to know and understand your target market. They are generally motivated to use your product or service because they have a problem and they believe you have a solution to their problem. It is what Tony Robbins refers to as the PAIN / PLEASURE motivational forces.

The only reason why someone in your target market makes the decision to become a customer is because right now they have PAIN (ie the problem they are trying to solve) and they believe you will help them move out of it into PLEASURE (ie the solution the problem).

So the key to creating an irresistible offer is to make sure it helps your target market move out of PAIN and into PLEASURE.

The next thing then to think about is at what stage of your marketing funnel do you want your raving fans to promote. Is it the product or service you have that you want directly promoted?

If you have them promote your product or service directly you will get some results but not the best possible outcome for you. It is far better to position your irresistible offer at the entry point to your marketing funnel. In order to access the offer they need to say YES and enter your marketing funnel. Once in your database then you have a chance to build long term relationships with them plus of course lead them to your products and services.

This is a critical distinction ... you want to have your customers empowered to promote your irresistible offer which is an entry point into your marketing funnel.

One of the ways that we do this at Profit Minute is to run our monthly evening 'Attraction Marketing Seminars'. It is a seminar on how to attract more clients. We have had tickets to the event printed up and we mail them out to our database of clients and prospective clients. Naturally we send three tickets to each person ... one for them and two to pass on.

The tickets to the seminar are valued at $97 each. The content that you will learn at the seminar is priceless ... so the offer is irresistible. As a result our customers happily pass on their extra tickets to other business owners they know who would benefit from attending the seminar.

The key to this strategy is of course that we are now building a database of our prospective future clients. Because it is our clients and raving fans that are promoting the irresistible offer for us the people who take up the offer are largely pre-sold.

Think about this strategy in the context of your business. What irresistible offer could you put together that your past clients and raving fans would willingly promote to the people they know on your behalf?

   **********************************************************************

Get your copy of The Attraction Marketing System by going here www.TheAttractionMarketingSystem.com
Recommended - The Attraction Marketing System
The Attraction Marketing System

The Attraction Marketing System is the most comprehensive step-by-step marketing system for Small Business owners. It teaches you what you must do in order to get and hold the ATTENTION of your target market.

The system allows you to develop your own unique marketing system including your marketing message, your marketing funnel, how to write effective sales letters and much more.

If you are looking to ATTRACT more CLIENTS to your business then you will
want to get your copy of The Attraction Marketing System today. Find out more here:

www.TheAttractionMarketingSystem.com

PS. Only invest in The Attraction Marketing System if you are seriously ready to ATTRACT more clients than you can hendle. This is a powerful system for serious small business owners.
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Published By:

Rod Moore, Profit Minute
PO Box 7219, Geelong West, Vic 3218 Australia
Tel: 1300 308 031 International: +61 404 970 689
www.ProfitMinute.com

(C) Copyright 2008 - Profit Minute & Rod Moore.
All Rights Reserved. Please do not copy this material without permission.
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