The vast majority of small business owners
have no marketing plan or strategy. They
tend to observe and then duplicate what
others in their industry are doing. This
creates a perpetual downward spiral of
marketing effectiveness in any industry.
In order to reach your full potential in
business you need to differentiate yourself
from the pack. You need to position yourself
as the key person to go to when someone
needs your product or service.
How do you achieve this? Well it doesn't
happen by accident ... you need a well
thought out marketing strategy that you
follow consistently over a sustained period
of time.
The development and implementation of a
strategic marketing plan is the key reason
why many service based business owners are
choosing our Marketing Strategy Coach
program.
How does Marketing Strategy Coaching
work?
As your marketing strategy coach we work
directly with you in the development and
implementation of your marketing plan. We do
this through the on-going process of
coaching you based on our sales & marketing
expertise.
On a weekly basis we will meet (usually by
phone) for 45 minutes to discuss the next
step in developing and implementing your
marketing strategy. We will assess progress
made, and establish the coming weeks action
steps. You will then take action between
coaching sessions, the result of which will
be reviewed in the next coaching session.
Many Profit Minute™ clients tell us that the
fact that we have a scheduled weekly meeting
holds them accountable to follow through
with the commitments they have made. It also
provides them with an opportunity to work
through new marketing ideas and initiatives
with someone with many years of specific
marketing experience.
What is the Structure Of The Coaching
Program?
As every business is unique there is no
formal structure to the Marketing Strategy
Coaching program. The program is designed to
provide you specifically with what you need
to take your business to the next level of
success.
During the course of the coaching program we
will look at topics that cover the following
areas:
- Your personal goals with the
business
- Your Vision for the Business
- Your Product & Service offerings
- How you package your products &
services
- Branding & positioning
- Identifying your target market
- Generating leads from your target
market
- How to reach your target market
- What will ATTRACT your target market
- Your product funnel
- Your TOMA strategy
- Internet & Web based strategy
- Developing centres of Influence
- Turning your clients into Raving
Fans
- Specific marketing campaigns you
wish to run
- Productising your Intellectual
Property
- Self funded lead generation
- How to build a relationship with
your leads
- Database marketing strategy
- Following up of leads
- Appraisal of marketing materials &
proposals
- Establishing the life time value of
a customer
- Strategies to Up Sell and Cross Sell
- Developing automated systems
Our first step is to conduct a detailed
analysis of your business. This will include
the marketing efforts you have implemented
in the past and the corresponding results.
From there we will set specific goals for
the duration of the coaching program so that
we can measure the effectiveness of your
investment in coaching.
Typically most coaching agreements are
for 12 weeks. It will take this period of
time to develop and implement the right
marketing plan for your business and to
begin seeing results. There is a minimum
commitment of 4 weeks payable in advance.
How Will Your Business Grow?
When you partner with Profit Minute™ you
will experience many benefits that will grow
your business including:
- Position yourself as THE solution
- Attract more leads to you
- Create Top of Mind Awareness with
these leads
- Automate your follow up of leads
- Convert leads into paying clients
- Maximise the revenue potential of
each client
- Turn your clients into Raving Fans
- Morph your business into a
Word-of-Mouth success
- Increase your PROFITS!
These are just some of the many benefits
you are your business will experience when
you make the decision to partner with Profit
Minute™
Your Next Step is ...
We are not asking you to decide right now
that the Profit Minute™ Marketing Strategy
coaching program is right for your business.
Before you make that decision we have a
win-win suggestion for you ...
Try us out first!
That's right, for a brief period we are
offering you the opportunity to have us
conduct a comprehensive Sales & Marketing
Audit on your business complimentary (Valued
at $247).
This will give you the opportunity to
discuss with us how we can help you grow
your business. In the process we will give
you some great ideas on things you can do
today to improve your sales & marketing.
Click here to Schedule your Sales &
Marketing Audit
